Tools & Wizards About Us
marketing.homedna.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

marketing.homedna.com

Easy At-Home DNA Testing and Genetic Testing | HomeDNA

Page Load Speed

2.7 sec in total

First Response

294 ms

Resources Loaded

2 sec

Page Rendered

330 ms

marketing.homedna.com screenshot

About Website

Visit marketing.homedna.com now to see the best up-to-date Marketing HomeDNA content for United States and also check out these interesting facts you probably never knew about marketing.homedna.com

HomeDNA offers at-home DNA testing and paternity tests to help you learn more about your ancestry, health & beauty, and even your pets. Click to learn more!

Visit marketing.homedna.com

Key Findings

We analyzed Marketing.homedna.com page load time and found that the first response time was 294 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

marketing.homedna.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.0 s

1/100

10%

LCP (Largest Contentful Paint)

Value15.5 s

0/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value640 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value0.871

4/100

15%

TTI (Time to Interactive)

Value18.6 s

3/100

10%

Network Requests Diagram

marketing.homedna.com

294 ms

www.homedna.com

12 ms

627 ms

bootstrap.min.css

21 ms

font-awesome.min.css

43 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 4% of them (3 requests) were addressed to the original Marketing.homedna.com, 65% (54 requests) were made to Homedna.com and 4% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (627 ms) relates to the external source Homedna.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (11%)

Content Size

11.7 MB

After Optimization

10.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketing.homedna.com main page is 11.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 11.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 57.5 kB

  • Original 71.1 kB
  • After minification 58.4 kB
  • After compression 13.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.8 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.5 kB or 81% of the original size.

Image Optimization

-10%

Potential reduce by 1.1 MB

  • Original 11.0 MB
  • After minification 9.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing HomeDNA images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.5 kB

  • Original 415.1 kB
  • After minification 415.1 kB
  • After compression 413.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-84%

Potential reduce by 148.7 kB

  • Original 177.1 kB
  • After minification 168.3 kB
  • After compression 28.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketing.homedna.com needs all CSS files to be minified and compressed as it can save up to 148.7 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (36%)

Requests Now

77

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing HomeDNA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marketing.homedna.com

marketing.homedna.com

294 ms

www.homedna.com

www.homedna.com

12 ms

627 ms

bootstrap.min.css

bootstrap.min.css

21 ms

font-awesome.min.css

font-awesome.min.css

43 ms

pagebuilder-style.css

pagebuilder-style.css

27 ms

global.css

global.css

30 ms

jquery.min.js

jquery.min.js

38 ms

jquery-ui.js

jquery-ui.js

38 ms

bridge.js

bridge.js

31 ms

api.js

api.js

53 ms

bootstrap.min.js

bootstrap.min.js

35 ms

global.js

global.js

35 ms

search-driver.js

search-driver.js

36 ms

element.js

element.js

113 ms

load-flags.js

load-flags.js

34 ms

css

css

41 ms

recaptcha__en.js

recaptcha__en.js

160 ms

gtm.js

gtm.js

222 ms

en-flag-selected.gif

en-flag-selected.gif

147 ms

29866

29866

205 ms

en-flag-drop-down.gif

en-flag-drop-down.gif

131 ms

uk-flag-drop-down.gif

uk-flag-drop-down.gif

185 ms

autoxauto_HomeDNA_logo.png

autoxauto_HomeDNA_logo.png

132 ms

autoxauto_hdna.group.01.1900x700_F.png

autoxauto_hdna.group.01.1900x700_F.png

175 ms

autoxauto_hdna.ancestry.01.1900x700_F.png

autoxauto_hdna.ancestry.01.1900x700_F.png

195 ms

autoxauto_hdna.hw.01.1900x700_F.png

autoxauto_hdna.hw.01.1900x700_F.png

189 ms

autoxauto_hdna.skin.02.1900x700_F.png

autoxauto_hdna.skin.02.1900x700_F.png

188 ms

autoxauto_hdna.group.01.768x650_F.png

autoxauto_hdna.group.01.768x650_F.png

185 ms

autoxauto_hdna.ancestry.02.768x650_F.png

autoxauto_hdna.ancestry.02.768x650_F.png

195 ms

autoxauto_hdna.hw.01.768x650_F.png

autoxauto_hdna.hw.01.768x650_F.png

196 ms

autoxauto_hdna.skin.02.768x650_F.png

autoxauto_hdna.skin.02.768x650_F.png

235 ms

autoxauto_hdna.group.01.480x640_F.png

autoxauto_hdna.group.01.480x640_F.png

198 ms

autoxauto_hdna.ancestry.02.480x640_F.png

autoxauto_hdna.ancestry.02.480x640_F.png

198 ms

autoxauto_hdna.hw.01.480x640_F.png

autoxauto_hdna.hw.01.480x640_F.png

234 ms

autoxauto_hdna.skin.01.480x640_F.png

autoxauto_hdna.skin.01.480x640_F.png

233 ms

autoxauto_cvs_pharmacy_logo_1.png

autoxauto_cvs_pharmacy_logo_1.png

236 ms

autoxauto_rite_aid_logo_1.png

autoxauto_rite_aid_logo_1.png

235 ms

autoxauto_walgreens_logo_1.jpg

autoxauto_walgreens_logo_1.jpg

236 ms

autoxauto_walmart_logo_1.png

autoxauto_walmart_logo_1.png

235 ms

card_ancestry.png

card_ancestry.png

237 ms

health_beauty.png

health_beauty.png

237 ms

autoxauto_pets_1_1_1.png

autoxauto_pets_1_1_1.png

238 ms

fit_320x205_hiw_1.png

fit_320x205_hiw_1.png

239 ms

fit_320x205_hiw_2.png

fit_320x205_hiw_2.png

238 ms

fit_320x205_hi2_3.png

fit_320x205_hi2_3.png

240 ms

autoxauto_DDC_brand_logo.png

autoxauto_DDC_brand_logo.png

239 ms

autoxauto_GPSO_brand_logo.png

autoxauto_GPSO_brand_logo.png

262 ms

autoxauto_HomeDNA_brand_logo.png

autoxauto_HomeDNA_brand_logo.png

239 ms

autoxauto_DNA_Origins_brand_logo.png

autoxauto_DNA_Origins_brand_logo.png

263 ms

autoxauto_jade_and_mom_100.jpg

autoxauto_jade_and_mom_100.jpg

261 ms

autoxauto_julie_100_1.jpg

autoxauto_julie_100_1.jpg

265 ms

autoxauto_simone_100.jpg

autoxauto_simone_100.jpg

263 ms

autoxauto_liz_100.jpg

autoxauto_liz_100.jpg

265 ms

autoxauto_joe_100_1.jpg

autoxauto_joe_100_1.jpg

264 ms

autoxauto_jade_and_mom_1.jpg

autoxauto_jade_and_mom_1.jpg

267 ms

font

font

183 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

49 ms

font

font

76 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

146 ms

autoxauto_julie_400.jpg

autoxauto_julie_400.jpg

140 ms

autoxauto_simone_400.jpg

autoxauto_simone_400.jpg

138 ms

autoxauto_liz_400.jpg

autoxauto_liz_400.jpg

87 ms

autoxauto_joe_400_1.jpg

autoxauto_joe_400_1.jpg

87 ms

logo_footer_1.png

logo_footer_1.png

84 ms

autoxauto_bbb_privacy_shield_2.png

autoxauto_bbb_privacy_shield_2.png

85 ms

analytics.js

analytics.js

86 ms

destination

destination

40 ms

roundtrip.js

roundtrip.js

74 ms

w.js

w.js

100 ms

fbevents.js

fbevents.js

98 ms

sv.js

sv.js

96 ms

30015

30015

96 ms

101 ms

index.js

index.js

74 ms

collect

collect

52 ms

392594191138711

392594191138711

144 ms

js

js

57 ms

18 ms

settings.luckyorange.net

settings.luckyorange.net

30 ms

K46VKYGHZNCJPEJLGN6Q4V

K46VKYGHZNCJPEJLGN6Q4V

13 ms

clickstream.legacy.js

clickstream.legacy.js

79 ms

4KMXICSU2FB3DPJ73SD3D3.js

4KMXICSU2FB3DPJ73SD3D3.js

276 ms

Accessibility Review

marketing.homedna.com accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

marketing.homedna.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

marketing.homedna.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketing.homedna.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Marketing.homedna.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

marketing.homedna.com

Open Graph data is detected on the main page of Marketing HomeDNA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: