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Leading wholesaler for bulk confectionery, Hancocks is the largest confectionery specialist in the UK selling wholesale sweets from the big brands to pick ‘n’ mix. Buy online or visit one of 20 cash a...

Page load speed analysis

  • 61/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    274 ms

  • Resources loaded

    4.6 sec

  • Page rendered

    550 ms

  • Total page load time

    5.5 sec

Welcome to homepage info - get ready to check New Hancocks best content for United Kingdom right away, or after learning these important things about

We analyzed page load time and found that the first response time was 274 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Page optimization

  • HTML 94.8 kB
    Images 3.0 MB
    Javascripts 1.1 MB
    CSS 525.8 kB

    In fact, the total size of main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.0 MB which makes up the majority of the site volume.

    • Original 94.8 kB
    • After minification 80.3 kB
    • After compression 16.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 78.8 kB or 83% of the original size.

    • Original 3.0 MB
    • After optimization 2.6 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, New Hancocks needs image optimization as it can save up to 431.0 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 1.1 MB
    • After minification 904.1 kB
    • After compression 282.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 856.5 kB or 75% of the original size.

    • Original 525.8 kB
    • After minification 426.9 kB
    • After compression 143.8 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 381.9 kB or 73% of the original size.

Network requests diagram

  • jquery.fancybox.css
  • jquery.fancybox-buttons.css
  • jquery.fancybox-thumbs.css
  • styles.css
  • popup.css
  • rwd.css
  • mirasvit_searchindex.css
  • sagePaySuite.css
  • jquery-1.10.2.min.js
  • noconflict.js
  • prototype.js
  • ccard.js
  • validation.js
  • builder.js
  • effects.js
  • dragdrop.js
  • controls.js
  • slider.js
  • js.js
  • form.js
  • translate.js
  • cookies.js
  • jquery.mousewheel-3.0.6.pack.js
  • ga.js
  • lightbox.js
  • jquery.min.js
  • underscore.js
  • backbone.js
  • form.js
  • autocomplete.js
  • jquery.fancybox.js
  • jquery.fancybox-buttons.js
  • jquery.fancybox-thumbs.js
  • jquery.fancybox-media.js
  • modernizr.custom.min.js
  • css
  • dkb6bwt.js
  • api.js
  • styles.css
  • font-awesome.min.css
  • madisonisland.css
  • responsive.css
  • selectivizr.js
  • matchMedia.js
  • matchMedia.addListener.js
  • enquire.js
  • app.js
  • jquery.cycle2.min.js
  • jquery.cycle2.swipe.min.js
  • slideshow.js
  • imagesloaded.js
  • minicart.js
  • owl-carousel.js
  • jquery.dim-background.js
  • catalogevent.js
  • wishlist.js
  • honeyspam.js
  • feefologo.jsp
  • logo.png
  • home.png
  • delivery_banner_mega_menu_1_.png
  • welcome_img_1_335bf1030555e78090de9ca6f6bdd757.jpg
  • wecome_to_hancocks_mobile_banner.png
  • kingsway_1_7e63e1c60ff37ff9c1f8d435496d7884.jpg
  • easter_clearance_sale_banner_option_2.png
  • lindt_banner_website.png
  • special_offers_banner.png
  • slide-02.jpg
  • kingsway_banner.png
  • local_depot_1_7288155c8ddceca02930f081ed87074b.jpg
  • easter_banner_v2.png
  • established_1.jpg
  • nationwide_97d9e72c6bfb33cef41c8deac7d97a6e.jpg
  • free_delivery_6891898047bd5b457d80db13c24773f7.jpg
  • ribbon_brands_790d4abf7e2a1eae7bcdc3930bb7788e.png
  • kingsway_logo_cd7378d1cb268c1fa87248b8d674a5cc.png
  • nestle_logo.png
  • cadburry_logo.png
  • mars_logo_8907b5462c7d549ca3cbf72dbec1013a.png
  • swizzels_logo_4bd5aaecb65649ea192a2fd4a6e22815.png
  • butterkist_logo_3d_2015.png
  • ferrero_logo.png
  • lindt_logo.png
  • reeses_logo.png
  • hersheys_logo.png
  • haribo_logo.png
  • zed_candy_logo.png
  • candyland_logo.png
  • wrigleys.png
  • updated_candyland_logo.png
  • beechs_logo.png
  • walkers_nonsuch_logo_v2.png
  • shopping_with_hancocks.jpg
  • gtm.js
  • analytics.js
  • global_icon.png
  • collect
  • collect
  • margins_icon.png
  • cXsBsbBKmM4gcnsiPOl5FRNd3APCOpU8_pFjdA1x1ybffJVbMUMdeMJ6Mk6g5Mmfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff
  • 7GzvysT_A4EM3wEMO3USKgQPmE5wfHwwoltI59n0iW6ffV_VMUMdeMJ6Mk6g5MFfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff
  • MgrFnfOfAjTImex9j-8l2_Gm4lKXxsFh150emrADeYSffJWbMUMdeMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff
  • xtn8NK5yPlTlLsY1RDXYOYaCgNvADjcggziXMSMFci9ffJLbMUMdeMJ6Mk6g5M8fb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff
  • fontawesome-webfont.woff
  • 8tdCg0A1LcjOmJS3O2Tb0FRfvpUJuY8Jz8vIXfP_j0JffJObMUMdeMJ6Mk6g5Mufb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff
  • bUMis2_yZHD4iuHo0c9vdkK6KUDbAFr8Jv0C2yXZxuJffHdZggMdeMJ6Mk6g5MFfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff
  • 0j5Nfu5A9FVR9tPJYVhf4Td2CIKgToPbHp2ZDjTTeUwffHRZggMdeMJ6Mk6g5Mmfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff
  • _OoEKZ165UysEMyp-T0OfZnzjK4_32hKz-qCoreqOkSffHnZggMdeMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff
  • ga-audiences
  • experts.png
  • crown.png
  • recaptcha__en.js
  • customer-login_popup_form
  • customer_forget_password_popup_form
  • p.gif
  • anchor
  • ribbon_discover_c97420cb6fe0096ee3cfcdf52344cbce.png
  • new_sticker_923e8277c1c8188ba9c3b93ea584fab2.png
  • 15362-02.jpg
  • styles__ltr.css
  • 15370-02.jpg
  • s5G5viF55Zd620FDUE2o6cwnsrT1pToaK6kVmkloWvE.js
  • webworker.js
  • logo_48.png
  • QHD8zigcbDB8aPfIoaupKOvvDin1pK8aKteLpeZ5c0A.ttf
  • RxZJdnzeo3R5zSexge8UUSZ2oysoEQEeKwjgmXLRnTc.ttf
  • 15384-02.jpg
  • 13485-01.jpg
  • welcome_ribbon_f48ef6a21ad5f1e48c26470021d86127.png
  • recaptcha__en.js
  • welcome_trational_img.png
  • delivery_banner_homepage.png
  • free_delivery_banner_mobile.png
  • global1.png
  • hancocks_footer_logo.png
  • trust_merchant.png
  • secure_payment_96dd1b938fbb1769addf19928ab8151f.png
  • seal_image.png
  • WC_footer_icon.png
  • location_2.png
  • 01_1.png
  • 02.png
  • 03.png
  • 04.png
  • 05.png
  • 06.png
  • 07.png
  • icon_sprite.png
  • newsletter_icon.png

Our browser made a total of 151 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original, 7% (10 requests) were made to and 3% (5 requests) were made to The less responsive or slowest element that took the longest time to load (2.8 sec) relates to the external source

Additional info on


The browser has sent 137 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Hancocks. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 50 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 294

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 76.4% of all visits is United Kingdom. It’s good for that their server is also located in United Kingdom, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of New Hancocks. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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