Tools & Wizards About Us
starwars.hasbro.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

starwars.hasbro.com

Page Load Speed

3.6 sec in total

First Response

750 ms

Resources Loaded

1.9 sec

Page Rendered

955 ms

starwars.hasbro.com screenshot

About Website

Visit starwars.hasbro.com now to see the best up-to-date Starwars Hasbro content for United States and also check out these interesting facts you probably never knew about starwars.hasbro.com

Welcome to the Star Wars official website by Hasbro. Find the latest Star Wars toys, Star Wars videos and all Star Wars collectibles here.

Visit starwars.hasbro.com

Key Findings

We analyzed Starwars.hasbro.com page load time and found that the first response time was 750 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

starwars.hasbro.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value13.1 s

0/100

25%

SI (Speed Index)

Value6.0 s

47/100

10%

TBT (Total Blocking Time)

Value1,840 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.4 s

15/100

10%

Network Requests Diagram

starwars

750 ms

styles.css

17 ms

super_footer.css

16 ms

language_dropdown.css

30 ms

ebp.css

32 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Starwars.hasbro.com, 9% (8 requests) were made to Use.typekit.net and 6% (6 requests) were made to Sad.hasbro.com. The less responsive or slowest element that took the longest time to load (750 ms) relates to the external source Hasbro.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 188.0 kB (9%)

Content Size

2.1 MB

After Optimization

2.0 MB

  • HTML
  • Images

In fact, the total size of Starwars.hasbro.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 83.7 kB

  • Original 95.6 kB
  • After minification 69.2 kB
  • After compression 11.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.4 kB, which is 28% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.7 kB or 88% of the original size.

Image Optimization

-5%

Potential reduce by 104.4 kB

  • Original 2.1 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Starwars Hasbro images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 31 (38%)

Requests Now

81

After Optimization

50

  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Starwars Hasbro. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

starwars

starwars

750 ms

styles.css

styles.css

17 ms

super_footer.css

super_footer.css

16 ms

language_dropdown.css

language_dropdown.css

30 ms

ebp.css

ebp.css

32 ms

dropdown.css

dropdown.css

30 ms

star-wars.css

star-wars.css

72 ms

html5-shiv.js

html5-shiv.js

32 ms

swfobject.js

swfobject.js

30 ms

cookie.js

cookie.js

31 ms

ijv0ash.js

ijv0ash.js

98 ms

jquery.min.js

jquery.min.js

30 ms

jquery.touchSwipe.js

jquery.touchSwipe.js

31 ms

metrics.helper.min.js

metrics.helper.min.js

30 ms

s_code.js

s_code.js

63 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

55 ms

hmac-sha256.js

hmac-sha256.js

48 ms

hapi.js

hapi.js

48 ms

common_tracking.js

common_tracking.js

49 ms

leave_hasbro.js

leave_hasbro.js

50 ms

respond.min.js

respond.min.js

49 ms

toy-finder.js

toy-finder.js

52 ms

custom.js

custom.js

49 ms

BrightcoveExperiences_all.js

BrightcoveExperiences_all.js

51 ms

BCSmartPlayer.js

BCSmartPlayer.js

51 ms

hero_carousel.js

hero_carousel.js

53 ms

omniture.js

omniture.js

49 ms

dropdown_button_clicks.js

dropdown_button_clicks.js

49 ms

search-input.js

search-input.js

50 ms

carousel.js

carousel.js

64 ms

module_slider.js

module_slider.js

45 ms

aunz_price_swap.js

aunz_price_swap.js

47 ms

tracking_send.js

tracking_send.js

47 ms

www.hasbro.com

www.hasbro.com

139 ms

logo_hasbro.png

logo_hasbro.png

84 ms

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101 ms

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92 ms

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91 ms

logo_starwars_mobile

logo_starwars_mobile

86 ms

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81 ms

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82 ms

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90 ms

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101 ms

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96 ms

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100 ms

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150 ms

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96 ms

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158 ms

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176 ms

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179 ms

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170 ms

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167 ms

playdoh.jpg

playdoh.jpg

145 ms

galactic_heros.jpg

galactic_heros.jpg

147 ms

hasbro-games.jpg

hasbro-games.jpg

146 ms

nerf.jpg

nerf.jpg

147 ms

hero-mashers.jpg

hero-mashers.jpg

156 ms

footerlogo.png

footerlogo.png

158 ms

ESRBlogo_Kids.jpg

ESRBlogo_Kids.jpg

160 ms

ESRBlogo_Global.jpg

ESRBlogo_Global.jpg

162 ms

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72 ms

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66 ms

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147 ms

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145 ms

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160 ms

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144 ms

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163 ms

sprite_common.png

sprite_common.png

91 ms

arrow_down.png

arrow_down.png

87 ms

logo_hts.png

logo_hts.png

92 ms

icon_worldwide.png

icon_worldwide.png

92 ms

bgbrands_starwars.jpg

bgbrands_starwars.jpg

96 ms

charsprite_starwars.png

charsprite_starwars.png

180 ms

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94 ms

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91 ms

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92 ms

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78 ms

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72 ms

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71 ms

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85 ms

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85 ms

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86 ms

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19 ms

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238 ms

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237 ms

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91 ms

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28 ms

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76 ms

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123 ms

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167 ms

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182 ms

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183 ms

Accessibility Review

starwars.hasbro.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

High

Image elements do not have [alt] attributes

Best Practices

starwars.hasbro.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

starwars.hasbro.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Starwars.hasbro.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Starwars.hasbro.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

starwars.hasbro.com

Open Graph description is not detected on the main page of Starwars Hasbro. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: