Tools & Wizards About Us
i-adman.com screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

i-adman.com

Marketing Consultant | Digital Marketing Consultant Northern Ireland

Page Load Speed

2.6 sec in total

First Response

167 ms

Resources Loaded

2.1 sec

Page Rendered

383 ms

i-adman.com screenshot

About Website

Click here to check amazing I Adman content. Otherwise, check out these important facts you probably never knew about i-adman.com

Marketing, digital marketing, advertising & social media consultancy, training, coaching and mentoring for businesses across the UK and Ireland. Get in touch!

Visit i-adman.com

Key Findings

We analyzed I-adman.com page load time and found that the first response time was 167 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

i-adman.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

25/100

25%

SI (Speed Index)

Value4.4 s

75/100

10%

TBT (Total Blocking Time)

Value430 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.0 s

43/100

10%

Network Requests Diagram

i-adman.com

167 ms

www.i-adman.com

157 ms

www.i-adman.com

422 ms

animate.min.css

49 ms

style-cf.css

24 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 85% of them (17 requests) were addressed to the original I-adman.com, 5% (1 request) were made to Cdnjs.cloudflare.com and 5% (1 request) were made to D1azc1qln24ryf.cloudfront.net. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain I-adman.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 283.3 kB (72%)

Content Size

391.8 kB

After Optimization

108.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of I-adman.com main page is 391.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. CSS take 197.8 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 28.2 kB

  • Original 35.8 kB
  • After minification 25.9 kB
  • After compression 7.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.9 kB, which is 28% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.2 kB or 79% of the original size.

Image Optimization

-23%

Potential reduce by 4.2 kB

  • Original 18.5 kB
  • After minification 14.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, I Adman needs image optimization as it can save up to 4.2 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-56%

Potential reduce by 78.8 kB

  • Original 139.7 kB
  • After minification 136.6 kB
  • After compression 60.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 78.8 kB or 56% of the original size.

CSS Optimization

-87%

Potential reduce by 172.1 kB

  • Original 197.8 kB
  • After minification 153.7 kB
  • After compression 25.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. I-adman.com needs all CSS files to be minified and compressed as it can save up to 172.1 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (38%)

Requests Now

16

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of I Adman. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

i-adman.com

i-adman.com

167 ms

www.i-adman.com

www.i-adman.com

157 ms

www.i-adman.com

www.i-adman.com

422 ms

animate.min.css

animate.min.css

49 ms

style-cf.css

style-cf.css

24 ms

site.css

site.css

386 ms

logo.png

logo.png

230 ms

speak.png

speak.png

235 ms

network.png

network.png

238 ms

puzzle.png

puzzle.png

241 ms

pie-chart.png

pie-chart.png

245 ms

mascott.png

mascott.png

306 ms

clipboard.png

clipboard.png

1151 ms

jquery-2.1.1.min.js

jquery-2.1.1.min.js

1314 ms

jquery.validate.min.js

jquery.validate.min.js

1172 ms

jquery.validate.unobtrusive.min.js

jquery.validate.unobtrusive.min.js

1097 ms

jquery.unobtrusive-ajax.min.js

jquery.unobtrusive-ajax.min.js

1098 ms

jquery.validate.unobtrusive.bootstrap.min.js

jquery.validate.unobtrusive.bootstrap.min.js

1100 ms

scripts.js

scripts.js

1155 ms

analytics.js

analytics.js

17 ms

Accessibility Review

i-adman.com accessibility score

100

Accessibility Issues

Best Practices

i-adman.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

i-adman.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise I-adman.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that I-adman.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

i-adman.com

Open Graph description is not detected on the main page of I Adman. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: