Tools & Wizards About Us
iamimp.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

iamimp.com

iMP - Award Winning Experiential Marketing & Product Sampling

Page Load Speed

4.2 sec in total

First Response

367 ms

Resources Loaded

1.9 sec

Page Rendered

2 sec

iamimp.com screenshot

About Website

Welcome to iamimp.com homepage info - get ready to check Iam IMP best content right away, or after learning these important things about iamimp.com

iMP is an award-winning promotions agency in Leeds and London, providing effective product sampling and experiential marketing across the UK

Visit iamimp.com

Key Findings

We analyzed Iamimp.com page load time and found that the first response time was 367 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

iamimp.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

19/100

10%

LCP (Largest Contentful Paint)

Value14.7 s

0/100

25%

SI (Speed Index)

Value9.0 s

15/100

10%

TBT (Total Blocking Time)

Value2,500 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value15.1 s

7/100

10%

Network Requests Diagram

www.iamimp.com

367 ms

js

73 ms

core.js

22 ms

uyr4abq.css

93 ms

rt1z.css

46 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 33% of them (10 requests) were addressed to the original Iamimp.com, 40% (12 requests) were made to Use.typekit.net and 7% (2 requests) were made to P.typekit.net. The less responsive or slowest element that took the longest time to load (367 ms) belongs to the original domain Iamimp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 85.9 kB (18%)

Content Size

480.2 kB

After Optimization

394.4 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Iamimp.com main page is 480.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 362.1 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 82.0 kB

  • Original 100.4 kB
  • After minification 100.3 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.0 kB or 82% of the original size.

JavaScript Optimization

-1%

Potential reduce by 3.8 kB

  • Original 362.1 kB
  • After minification 362.1 kB
  • After compression 358.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 41 B

  • Original 17.7 kB
  • After minification 17.7 kB
  • After compression 17.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iamimp.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (79%)

Requests Now

19

After Optimization

4

  • Images
  • JavaScript
  • CSS

The browser has sent 19 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Iam IMP. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.iamimp.com

www.iamimp.com

367 ms

js

js

73 ms

core.js

core.js

22 ms

uyr4abq.css

uyr4abq.css

93 ms

rt1z.css

rt1z.css

46 ms

rt1z.js

rt1z.js

58 ms

793413.js

793413.js

89 ms

platform.js

platform.js

63 ms

rt1z.js

rt1z.js

26 ms

rt1z.js

rt1z.js

32 ms

rt1z.js

rt1z.js

39 ms

api.js

api.js

62 ms

rt1z.js

rt1z.js

63 ms

rt1z.js

rt1z.js

39 ms

qyv8upq.css

qyv8upq.css

122 ms

p.css

p.css

21 ms

p.css

p.css

3 ms

blank.gif

blank.gif

39 ms

recaptcha__en.js

recaptcha__en.js

38 ms

icon_list.svg

icon_list.svg

24 ms

d

d

5 ms

d

d

5 ms

d

d

119 ms

d

d

119 ms

d

d

16 ms

d

d

11 ms

d

d

11 ms

d

d

50 ms

d

d

65 ms

d

d

12 ms

Accessibility Review

iamimp.com accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role] values are not valid

High

[aria-*] attributes are not valid or misspelled

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

iamimp.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

iamimp.com SEO score

75

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iamimp.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Iamimp.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iamimp.com

Open Graph data is detected on the main page of Iam IMP. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: