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iceagency.co.uk screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

iceagency.co.uk

The Ice Agency Exhibition Stand Design and Management

Page Load Speed

2.3 sec in total

First Response

267 ms

Resources Loaded

1.8 sec

Page Rendered

217 ms

iceagency.co.uk screenshot

About Website

Visit iceagency.co.uk now to see the best up-to-date Ice Agency content and also check out these interesting facts you probably never knew about iceagency.co.uk

The Ice Agency is a forward-thinking exhibition stand design company that design, manage and produce stylish exhibition stands

Visit iceagency.co.uk

Key Findings

We analyzed Iceagency.co.uk page load time and found that the first response time was 267 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

iceagency.co.uk performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value7.5 s

27/100

10%

TBT (Total Blocking Time)

Value3,180 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.033

100/100

15%

TTI (Time to Interactive)

Value12.4 s

15/100

10%

Network Requests Diagram

iceagency.co.uk

267 ms

iceagency.co.uk

356 ms

84fh4.css

327 ms

css

40 ms

aed6g.css

238 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 68% of them (39 requests) were addressed to the original Iceagency.co.uk, 14% (8 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (635 ms) belongs to the original domain Iceagency.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 108.7 kB (11%)

Content Size

986.3 kB

After Optimization

877.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Iceagency.co.uk main page is 986.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 439.1 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 51.5 kB

  • Original 63.6 kB
  • After minification 60.8 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.5 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 195 B

  • Original 309.2 kB
  • After minification 309.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ice Agency images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 30.3 kB

  • Original 439.1 kB
  • After minification 439.1 kB
  • After compression 408.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-15%

Potential reduce by 26.7 kB

  • Original 174.4 kB
  • After minification 174.4 kB
  • After compression 147.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iceagency.co.uk needs all CSS files to be minified and compressed as it can save up to 26.7 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (86%)

Requests Now

44

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ice Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

iceagency.co.uk

iceagency.co.uk

267 ms

iceagency.co.uk

iceagency.co.uk

356 ms

84fh4.css

84fh4.css

327 ms

css

css

40 ms

aed6g.css

aed6g.css

238 ms

css

css

52 ms

css

css

56 ms

aed6g.js

aed6g.js

401 ms

aed6g.js

aed6g.js

260 ms

aed6g.css

aed6g.css

259 ms

lazysizes.min.js

lazysizes.min.js

260 ms

wow.min.js

wow.min.js

370 ms

autoptimize_single_532ea4b8a35825ec5d9fa01aa2872d23.js

autoptimize_single_532ea4b8a35825ec5d9fa01aa2872d23.js

370 ms

jquery.easing.min.js

jquery.easing.min.js

42 ms

wp-polyfill.min.js

wp-polyfill.min.js

467 ms

autoptimize_single_cfb428c02811f0cbe515d5f3dca61de6.js

autoptimize_single_cfb428c02811f0cbe515d5f3dca61de6.js

370 ms

effect.min.js

effect.min.js

467 ms

autoptimize_single_1a8caced9beae65334337d19318b4f98.js

autoptimize_single_1a8caced9beae65334337d19318b4f98.js

464 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

466 ms

bootstrap.min.js

bootstrap.min.js

526 ms

autoptimize_single_62f41a81e2305eb8fe1fcd7c908bcb66.js

autoptimize_single_62f41a81e2305eb8fe1fcd7c908bcb66.js

527 ms

autoptimize_single_6b1c6886c1ac854bb5ff14fb4a7c63a7.js

autoptimize_single_6b1c6886c1ac854bb5ff14fb4a7c63a7.js

536 ms

frontend.min.js

frontend.min.js

536 ms

jquery.validate.min.js

jquery.validate.min.js

535 ms

autoptimize_single_5d9ab265c0e1b4f7446758ef7d3b33d3.js

autoptimize_single_5d9ab265c0e1b4f7446758ef7d3b33d3.js

536 ms

api.js

api.js

49 ms

autoptimize_single_6a0e8318d42803736d2fafcc12238026.js

autoptimize_single_6a0e8318d42803736d2fafcc12238026.js

611 ms

hoverIntent.min.js

hoverIntent.min.js

610 ms

autoptimize_single_e1d6533906ba8cce9da6157ec25c0dd5.js

autoptimize_single_e1d6533906ba8cce9da6157ec25c0dd5.js

622 ms

wp-embed.min.js

wp-embed.min.js

635 ms

autoptimize_single_887d7b1146a8107e59611358ddfeedba.js

autoptimize_single_887d7b1146a8107e59611358ddfeedba.js

635 ms

autoptimize_single_95b5b172095e39da2fdb78acdea88c41.js

autoptimize_single_95b5b172095e39da2fdb78acdea88c41.js

634 ms

e-202224.js

e-202224.js

24 ms

gtm.js

gtm.js

119 ms

0.gif

0.gif

318 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

411 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

277 ms

jizaRExUiTo99u79P0U.ttf

jizaRExUiTo99u79P0U.ttf

110 ms

z7NFdQDnbTkabZAIOl9il_O6KJj73e7Ff1GhPuI.ttf

z7NFdQDnbTkabZAIOl9il_O6KJj73e7Ff1GhPuI.ttf

111 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoorCIPrQ.ttf

148 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

156 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCIPrQ.ttf

154 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCIPrQ.ttf

155 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrQ.ttf

155 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpbCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpbCIPrQ.ttf

156 ms

wARDj0u

wARDj0u

57 ms

wp-polyfill-fetch.min.js

wp-polyfill-fetch.min.js

221 ms

wp-polyfill-dom-rect.min.js

wp-polyfill-dom-rect.min.js

222 ms

wp-polyfill-url.min.js

wp-polyfill-url.min.js

274 ms

wp-polyfill-formdata.min.js

wp-polyfill-formdata.min.js

256 ms

wp-polyfill-element-closest.min.js

wp-polyfill-element-closest.min.js

267 ms

wp-polyfill-object-fit.min.js

wp-polyfill-object-fit.min.js

288 ms

logo.png

logo.png

262 ms

js

js

62 ms

recaptcha__en.js

recaptcha__en.js

64 ms

wm-exhibition-stand.jpg

wm-exhibition-stand.jpg

165 ms

teoane-exhibition-stand.jpg

teoane-exhibition-stand.jpg

83 ms

Accessibility Review

iceagency.co.uk accessibility score

97

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

iceagency.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

iceagency.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iceagency.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Iceagency.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iceagency.co.uk

Open Graph data is detected on the main page of Ice Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: