Tools & Wizards About Us
icecoolfashion.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

icecoolfashion.com

Womens Clothing | Shop Online Fashion | icecoolfashion.co.uk UK

Page Load Speed

5.6 sec in total

First Response

1.6 sec

Resources Loaded

3.2 sec

Page Rendered

737 ms

icecoolfashion.com screenshot

About Website

Click here to check amazing Ice Co Ol Fashion content. Otherwise, check out these important facts you probably never knew about icecoolfashion.com

Shop for women's clothing at icecoolfashion.co.uk. From everyday womens clothing to event outfits now with fast delivery and free returns available. Buy women's fashion now!

Visit icecoolfashion.com

Key Findings

We analyzed Icecoolfashion.com page load time and found that the first response time was 1.6 sec and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

icecoolfashion.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value10.3 s

8/100

10%

TBT (Total Blocking Time)

Value1,340 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

www.icecoolfashion.com

1601 ms

splide.min.css

46 ms

base.css

57 ms

buttons.css

61 ms

style.css

68 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 8% of them (6 requests) were addressed to the original Icecoolfashion.com, 19% (15 requests) were made to 25.cdn.ekm.net and 17% (13 requests) were made to Embed.tawk.to. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Icecoolfashion.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 223.6 kB (11%)

Content Size

2.1 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Icecoolfashion.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 182.0 kB

  • Original 217.7 kB
  • After minification 200.5 kB
  • After compression 35.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 182.0 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 12.7 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ice Co Ol Fashion images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 25.6 kB

  • Original 340.4 kB
  • After minification 340.4 kB
  • After compression 314.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 3.3 kB

  • Original 51.7 kB
  • After minification 51.5 kB
  • After compression 48.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icecoolfashion.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 49 (64%)

Requests Now

76

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ice Co Ol Fashion. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.icecoolfashion.com

www.icecoolfashion.com

1601 ms

splide.min.css

splide.min.css

46 ms

base.css

base.css

57 ms

buttons.css

buttons.css

61 ms

style.css

style.css

68 ms

blog_post.css

blog_post.css

72 ms

newsletter.css

newsletter.css

72 ms

css2

css2

66 ms

shopui.css

shopui.css

77 ms

js

js

109 ms

showdata-thumbnailhover.min.js

showdata-thumbnailhover.min.js

63 ms

showdata-thumbnailhover.css

showdata-thumbnailhover.css

71 ms

softcart.min.css

softcart.min.css

75 ms

softcart.min.js

softcart.min.js

86 ms

historytracker.js

historytracker.js

72 ms

productimagebadge.css

productimagebadge.css

87 ms

productimagebadge.min.js

productimagebadge.min.js

84 ms

css

css

13 ms

gtm.js

gtm.js

220 ms

core.js

core.js

372 ms

fbevents.js

fbevents.js

254 ms

analytics.js

analytics.js

253 ms

doofinder-classic.7.latest.min.js

doofinder-classic.7.latest.min.js

434 ms

fa-safe.css

fa-safe.css

373 ms

word-logo-2021-with-paulo-due.png

word-logo-2021-with-paulo-due.png

356 ms

gbp.svg

gbp.svg

183 ms

Van_Same_day_Dispatch_1657706846.png

Van_Same_day_Dispatch_1657706846.png

165 ms

Returns_1657706889.png

Returns_1657706889.png

163 ms

Loading_1657707811.gif

Loading_1657707811.gif

237 ms

js

js

162 ms

collect

collect

91 ms

newslettersignup.js

newslettersignup.js

41 ms

splide.min.js

splide.min.js

40 ms

scripts.js

scripts.js

39 ms

shopui.js

shopui.js

39 ms

stats-global.js

stats-global.js

498 ms

mastercard.png

mastercard.png

48 ms

visa.png

visa.png

50 ms

maestro.png

maestro.png

457 ms

american-express.png

american-express.png

48 ms

paypal.png

paypal.png

38 ms

paypal2.png

paypal2.png

46 ms

applepay.png

applepay.png

48 ms

facebook.svg

facebook.svg

270 ms

instagram.svg

instagram.svg

396 ms

twitter.svg

twitter.svg

415 ms

linkedin.svg

linkedin.svg

420 ms

emailicon.svg

emailicon.svg

446 ms

Bags_1701429651.png

Bags_1701429651.png

46 ms

Trousers_1701429766.png

Trousers_1701429766.png

47 ms

collect

collect

46 ms

js

js

187 ms

Scarves_1701429838.png

Scarves_1701429838.png

37 ms

Knitwear_1701429904.png

Knitwear_1701429904.png

42 ms

Skirts_1701429981.png

Skirts_1701429981.png

31 ms

Jeans_1701429949.png

Jeans_1701429949.png

31 ms

Formal_Wear_1684408777.png

Formal_Wear_1684408777.png

149 ms

Tracksuits_1684409705.png

Tracksuits_1684409705.png

148 ms

Back_to_School_1684410540.png

Back_to_School_1684410540.png

149 ms

ga-audiences

ga-audiences

202 ms

about-us.jpg

about-us.jpg

180 ms

default

default

199 ms

41705102b5b082373b1d9acdf7cbb91c

41705102b5b082373b1d9acdf7cbb91c

294 ms

collect

collect

18 ms

collect

collect

17 ms

js

js

25 ms

twk-arr-find-polyfill.js

twk-arr-find-polyfill.js

58 ms

twk-object-values-polyfill.js

twk-object-values-polyfill.js

66 ms

twk-event-polyfill.js

twk-event-polyfill.js

60 ms

twk-entries-polyfill.js

twk-entries-polyfill.js

59 ms

twk-iterator-polyfill.js

twk-iterator-polyfill.js

183 ms

twk-promise-polyfill.js

twk-promise-polyfill.js

63 ms

twk-main.js

twk-main.js

112 ms

twk-vendor.js

twk-vendor.js

147 ms

twk-chunk-vendors.js

twk-chunk-vendors.js

186 ms

twk-chunk-common.js

twk-chunk-common.js

211 ms

twk-runtime.js

twk-runtime.js

120 ms

twk-app.js

twk-app.js

158 ms

Accessibility Review

icecoolfashion.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

icecoolfashion.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

icecoolfashion.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icecoolfashion.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Icecoolfashion.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

icecoolfashion.com

Open Graph description is not detected on the main page of Ice Co Ol Fashion. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: