Tools & Wizards About Us
icefactor.com screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

icefactor.com

Experiential Marketing Agency – Guerrilla Marketing, Ambush Marketing, Branding, Sampling & Awareness Programs

Page Load Speed

6.5 sec in total

First Response

155 ms

Resources Loaded

3.5 sec

Page Rendered

2.9 sec

icefactor.com screenshot

About Website

Visit icefactor.com now to see the best up-to-date Icefactor content and also check out these interesting facts you probably never knew about icefactor.com

We “ice factor” provide experiential marketing services, sampling programs, branding programs, awareness programs, mobile marketing, event management, retail marketing & digital marketing services.

Visit icefactor.com

Key Findings

We analyzed Icefactor.com page load time and found that the first response time was 155 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

icefactor.com performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value21.4 s

0/100

25%

SI (Speed Index)

Value16.9 s

0/100

10%

TBT (Total Blocking Time)

Value2,300 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.547

13/100

15%

TTI (Time to Interactive)

Value19.4 s

2/100

10%

Network Requests Diagram

icefactor.com

155 ms

icefactor.com

234 ms

www.icefactor.com

268 ms

js

67 ms

style.css

88 ms

Our browser made a total of 147 requests to load all elements on the main page. We found that 81% of them (119 requests) were addressed to the original Icefactor.com, 7% (11 requests) were made to Fonts.gstatic.com and 3% (5 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Icefactor.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 185.9 kB (1%)

Content Size

16.3 MB

After Optimization

16.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Icefactor.com main page is 16.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 15.6 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 72.8 kB

  • Original 85.6 kB
  • After minification 70.9 kB
  • After compression 12.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.7 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.8 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 50.4 kB

  • Original 15.6 MB
  • After minification 15.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Icefactor images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 45.7 kB

  • Original 416.8 kB
  • After minification 416.8 kB
  • After compression 371.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 45.7 kB or 11% of the original size.

CSS Optimization

-7%

Potential reduce by 16.9 kB

  • Original 225.6 kB
  • After minification 225.6 kB
  • After compression 208.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icefactor.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 59 (45%)

Requests Now

131

After Optimization

72

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 131 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Icefactor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

icefactor.com

icefactor.com

155 ms

icefactor.com

icefactor.com

234 ms

www.icefactor.com

www.icefactor.com

268 ms

js

js

67 ms

style.css

style.css

88 ms

blue.css

blue.css

159 ms

Header-image-4.jpg

Header-image-4.jpg

581 ms

Header-image-2.jpg

Header-image-2.jpg

557 ms

M49t0OsmXak

M49t0OsmXak

121 ms

jquery-1.11.3.min.js

jquery-1.11.3.min.js

388 ms

bootstrap.min.js

bootstrap.min.js

388 ms

menu-script.js

menu-script.js

386 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

542 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

544 ms

revolution.extension.video.min.js

revolution.extension.video.min.js

543 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

542 ms

revolution.extension.actions.min.js

revolution.extension.actions.min.js

544 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

544 ms

revolution.extension.kenburn.min.js

revolution.extension.kenburn.min.js

543 ms

revolution.extension.navigation.min.js

revolution.extension.navigation.min.js

545 ms

revolution.extension.migration.min.js

revolution.extension.migration.min.js

546 ms

revolution.extension.parallax.min.js

revolution.extension.parallax.min.js

546 ms

instafeed.min.js

instafeed.min.js

547 ms

rev_custom.js

rev_custom.js

547 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

548 ms

jquery.easing.min.js

jquery.easing.min.js

563 ms

jquery.elevateZoom-3.0.8.min.js

jquery.elevateZoom-3.0.8.min.js

565 ms

jquery.fancybox.js

jquery.fancybox.js

566 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

565 ms

jquery.fancybox-media.js

jquery.fancybox-media.js

564 ms

jquery.inview.min.js

jquery.inview.min.js

602 ms

jflickrfeed.min.js

jflickrfeed.min.js

608 ms

tweetie.min.js

tweetie.min.js

608 ms

modernizr.custom.js

modernizr.custom.js

610 ms

classie.js

classie.js

703 ms

main.js

main.js

705 ms

owl.carousel.min.js

owl.carousel.min.js

708 ms

jquery.counterup.js

jquery.counterup.js

709 ms

waypoints.min.js

waypoints.min.js

708 ms

wow.min.js

wow.min.js

708 ms

custom.js

custom.js

709 ms

css

css

43 ms

css

css

66 ms

css

css

141 ms

js

js

118 ms

analytics.js

analytics.js

76 ms

reset.css

reset.css

612 ms

www-player.css

www-player.css

10 ms

www-embed-player.js

www-embed-player.js

39 ms

base.js

base.js

107 ms

bootstrap.min.css

bootstrap.min.css

673 ms

collect

collect

359 ms

ad_status.js

ad_status.js

217 ms

font-awesome.css

font-awesome.css

430 ms

Stroke-Gap-Icons.css

Stroke-Gap-Icons.css

431 ms

QIgJXlTW_ocH5BKR4VvT459F7KnrK51w4wqraUAmDYI.js

QIgJXlTW_ocH5BKR4VvT459F7KnrK51w4wqraUAmDYI.js

141 ms

embed.js

embed.js

46 ms

hover.css

hover.css

288 ms

menu_sideslide.css

menu_sideslide.css

286 ms

animate.css

animate.css

290 ms

responsive.css

responsive.css

293 ms

settings.css

settings.css

302 ms

layers.css

layers.css

297 ms

navigation.css

navigation.css

294 ms

jquery.fancybox.css

jquery.fancybox.css

302 ms

owl.carousel.css

owl.carousel.css

302 ms

owl.theme.css

owl.theme.css

305 ms

flexslider.css

flexslider.css

306 ms

Header-image-1.jpg

Header-image-1.jpg

998 ms

About-us-page-v2.jpg

About-us-page-v2.jpg

334 ms

Strategy-and-Campaign-Development.jpg

Strategy-and-Campaign-Development.jpg

411 ms

Experiential.jpg

Experiential.jpg

405 ms

Brand-Guerrila.jpg

Brand-Guerrila.jpg

396 ms

Mobile-tours.jpg

Mobile-tours.jpg

396 ms

trade-shows.jpg

trade-shows.jpg

394 ms

innovation.jpg

innovation.jpg

395 ms

WORK-PROCESS-DISCUSS-PLAN-CREATE-REPORT.jpg

WORK-PROCESS-DISCUSS-PLAN-CREATE-REPORT.jpg

395 ms

ATT-Supercomm.jpg

ATT-Supercomm.jpg

1444 ms

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KFOmCnqEu92Fr1Mu4mxP.ttf

138 ms

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KFOlCnqEu92Fr1MmEU9fBBc9.ttf

138 ms

id

id

18 ms

Create

Create

105 ms

ATT-UVERSE.jpg

ATT-UVERSE.jpg

939 ms

ATT-Fiber.jpg

ATT-Fiber.jpg

854 ms

Baylor-University.jpg

Baylor-University.jpg

1143 ms

CRICKET.jpg

CRICKET.jpg

1191 ms

GIFT-OF-HOPE.jpg

GIFT-OF-HOPE.jpg

909 ms

HR-Block.jpg

HR-Block.jpg

951 ms

International.jpg

International.jpg

1029 ms

ISSA.jpg

ISSA.jpg

1018 ms

Kenmore.jpg

Kenmore.jpg

1161 ms

Marianos.jpg

Marianos.jpg

1130 ms

Ms-Thinsters.jpg

Ms-Thinsters.jpg

1190 ms

Novartis.jpg

Novartis.jpg

1253 ms

Old-Wisconsin.jpg

Old-Wisconsin.jpg

1105 ms

RCN.jpg

RCN.jpg

1140 ms

Sweet-And-Snack-Expo.jpg

Sweet-And-Snack-Expo.jpg

1205 ms

T-mobile.jpg

T-mobile.jpg

1246 ms

US-Cellular.jpg

US-Cellular.jpg

1217 ms

USA-network.jpg

USA-network.jpg

1246 ms

Visit-Florida.jpg

Visit-Florida.jpg

1292 ms

ICE-Factor-Marketing-Experiential-Marketing-Companies-UVerse.png

ICE-Factor-Marketing-Experiential-Marketing-Companies-UVerse.png

1231 ms

ICE-Factor-Marketing-Experiential-Events-Baylor-University.png

ICE-Factor-Marketing-Experiential-Events-Baylor-University.png

1246 ms

ICE-Factor-Marketing-Largest-Event-Planning-Companies-cricket-marketing.png

ICE-Factor-Marketing-Largest-Event-Planning-Companies-cricket-marketing.png

1260 ms

ICE-Factor-Marketing-Events-Chicago-innovation.png

ICE-Factor-Marketing-Events-Chicago-innovation.png

1285 ms

ICE-Factor-Marketing-Sponsorship-Activation-HRBlock.png

ICE-Factor-Marketing-Sponsorship-Activation-HRBlock.png

1280 ms

ICE-Factor-Marketing-Top-Event-Marketing-Agencies-ISSA.png

ICE-Factor-Marketing-Top-Event-Marketing-Agencies-ISSA.png

1256 ms

ICE-Factor-Marketing-Scooter-Marketing-novartis.png

ICE-Factor-Marketing-Scooter-Marketing-novartis.png

1265 ms

GenerateIT

GenerateIT

512 ms

ICE-Factor-Marketing-Experiential-Door-to-Door-Republic-Services.png

ICE-Factor-Marketing-Experiential-Door-to-Door-Republic-Services.png

1204 ms

ICE-Factor-RCN-tivo-C-ICE-Factor-Marketing-Event-Marketer-RCN.png

ICE-Factor-RCN-tivo-C-ICE-Factor-Marketing-Event-Marketer-RCN.png

1225 ms

ICE-Factor-Sears-ICE-Factor-Marketing-Top-Brandingt-Sampling-Companies-kenmore.png

ICE-Factor-Sears-ICE-Factor-Marketing-Top-Brandingt-Sampling-Companies-kenmore.png

1235 ms

ICE-Factor-Marketing-Experience-Marketing-Agency-trade-show.png

ICE-Factor-Marketing-Experience-Marketing-Agency-trade-show.png

1227 ms

-ICE-Factor-Marketing-Experiential-Events-t-mobile.png

-ICE-Factor-Marketing-Experiential-Events-t-mobile.png

1231 ms

ICE-Factor-Marketing-Famous-Event-Planning-Companies-US-Cellular-Marketing.png

ICE-Factor-Marketing-Famous-Event-Planning-Companies-US-Cellular-Marketing.png

1235 ms

ICE-Factor-Marketing-Experiential-Marketing-Company-USA-Network-Marketing.png

ICE-Factor-Marketing-Experiential-Marketing-Company-USA-Network-Marketing.png

1258 ms

ICE-Factor-Marketing-Large-Event-Planning-Companies-visit-florida.png

ICE-Factor-Marketing-Large-Event-Planning-Companies-visit-florida.png

1271 ms

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17 ms

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445 ms

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464 ms

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469 ms

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469 ms

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469 ms

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465 ms

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468 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

859 ms

tweet.php

tweet.php

1195 ms

tweet.php

tweet.php

1182 ms

revicons.woff

revicons.woff

658 ms

Next-level-BA-1.png

Next-level-BA-1.png

709 ms

Next-level-BA-2.png

Next-level-BA-2.png

642 ms

Next-level-BA-3.png

Next-level-BA-3.png

632 ms

Next-level-BA-4.png

Next-level-BA-4.png

752 ms

experiential-marketing-ice-factor.jpg

experiential-marketing-ice-factor.jpg

587 ms

experiential-marketing-tours.jpg

experiential-marketing-tours.jpg

549 ms

experiential-marketing-activation.jpg

experiential-marketing-activation.jpg

534 ms

experiential-marketing-ambassadors.jpg

experiential-marketing-ambassadors.jpg

540 ms

experiential-marketing-events.jpg

experiential-marketing-events.jpg

533 ms

experiential-marketing-promoting.jpg

experiential-marketing-promoting.jpg

493 ms

experiential-marketing-sampling.jpg

experiential-marketing-sampling.jpg

523 ms

experiential-marketing-branding.jpg

experiential-marketing-branding.jpg

500 ms

ICE-Factor-GSA-contract.png

ICE-Factor-GSA-contract.png

480 ms

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logo-ICE-Factor-Marketing-Top-Experiential-Marketing-Agencies-advertising.png

501 ms

Blue-background.jpg

Blue-background.jpg

748 ms

pattern-bg.png

pattern-bg.png

503 ms

loader.gif

loader.gif

502 ms

Accessibility Review

icefactor.com accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA progressbar elements do not have accessible names.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

icefactor.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

icefactor.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icefactor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Icefactor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

icefactor.com

Open Graph description is not detected on the main page of Icefactor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: