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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

iceinteractive.co.nz

Page Load Speed

7.2 sec in total

First Response

1.7 sec

Resources Loaded

5.4 sec

Page Rendered

173 ms

iceinteractive.co.nz screenshot

About Website

Welcome to iceinteractive.co.nz homepage info - get ready to check Iceinteractive best content right away, or after learning these important things about iceinteractive.co.nz

Visit iceinteractive.co.nz

Key Findings

We analyzed Iceinteractive.co.nz page load time and found that the first response time was 1.7 sec and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

iceinteractive.co.nz performance score

0

Network Requests Diagram

www.andsomeideas.com

1695 ms

cache.manifest

464 ms

13816d9c-c7a2-4e9a-ae04-47959fd86d49.css

78 ms

heineken.png

705 ms

jquery.history.js

241 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Iceinteractive.co.nz, 5% (2 requests) were made to Googleadservices.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.6 sec) relates to the external source Andsomeideas.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 207.5 kB (15%)

Content Size

1.4 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Iceinteractive.co.nz main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 159.2 kB

  • Original 225.5 kB
  • After minification 223.7 kB
  • After compression 66.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 159.2 kB or 71% of the original size.

Image Optimization

-4%

Potential reduce by 37.4 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Iceinteractive images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 10.4 kB

  • Original 67.3 kB
  • After minification 67.3 kB
  • After compression 56.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 10.4 kB or 15% of the original size.

CSS Optimization

-80%

Potential reduce by 538 B

  • Original 676 B
  • After minification 170 B
  • After compression 138 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iceinteractive.co.nz needs all CSS files to be minified and compressed as it can save up to 538 B or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (12%)

Requests Now

34

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Iceinteractive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.andsomeideas.com

www.andsomeideas.com

1695 ms

cache.manifest

cache.manifest

464 ms

13816d9c-c7a2-4e9a-ae04-47959fd86d49.css

13816d9c-c7a2-4e9a-ae04-47959fd86d49.css

78 ms

heineken.png

heineken.png

705 ms

jquery.history.js

jquery.history.js

241 ms

js

js

30 ms

conversion.js

conversion.js

15 ms

v.gif

v.gif

129 ms

mapover.png

mapover.png

235 ms

mapover-bottom.png

mapover-bottom.png

235 ms

menu_bg_new.jpg

menu_bg_new.jpg

1698 ms

logo.png

logo.png

461 ms

strip_bg.gif

strip_bg.gif

465 ms

car.png

car.png

464 ms

ampersand.png

ampersand.png

471 ms

itsourtime.png

itsourtime.png

1399 ms

lenbrown-map.png

lenbrown-map.png

2102 ms

contactbar-mail.png

contactbar-mail.png

689 ms

contactbar-phone.png

contactbar-phone.png

691 ms

contactbar-twitter.png

contactbar-twitter.png

698 ms

contactbar-map.png

contactbar-map.png

920 ms

solve_nz.png

solve_nz.png

1628 ms

google.png

google.png

1159 ms

rugby_map.png

rugby_map.png

2596 ms

create_iphones.png

create_iphones.png

2109 ms

tangible-readership.png

tangible-readership.png

1632 ms

tangible_chart.png

tangible_chart.png

2362 ms

greenacres_speech.png

greenacres_speech.png

2111 ms

greenacres_chart.png

greenacres_chart.png

1932 ms

ga.js

ga.js

79 ms

100 ms

user_timeline.json

user_timeline.json

92 ms

twitter_white.png

twitter_white.png

2048 ms

next.png

next.png

2238 ms

back.png

back.png

2247 ms

__utm.gif

__utm.gif

16 ms

33 ms

heineken.png

heineken.png

2211 ms

38 ms

chartbeat.js

chartbeat.js

17 ms

SEO Factors

iceinteractive.co.nz SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iceinteractive.co.nz can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Iceinteractive.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iceinteractive.co.nz

Open Graph description is not detected on the main page of Iceinteractive. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: