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icelandappliances.co.uk screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

icelandappliances.co.uk

Online Food Shopping | Iceland Groceries

Page Load Speed

5 sec in total

First Response

429 ms

Resources Loaded

4.1 sec

Page Rendered

433 ms

icelandappliances.co.uk screenshot

About Website

Click here to check amazing Iceland Appliances content. Otherwise, check out these important facts you probably never knew about icelandappliances.co.uk

Shop online at Iceland Groceries and explore award winning products and convenient delivery slots. Free Next Day Delivery on orders over £35

Visit icelandappliances.co.uk

Key Findings

We analyzed Icelandappliances.co.uk page load time and found that the first response time was 429 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

icelandappliances.co.uk performance score

0

Network Requests Diagram

icelandappliances.co.uk

429 ms

appliances.iceland.co.uk

12 ms

iceland.co.uk

195 ms

www.iceland.co.uk

1243 ms

old.css

191 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Icelandappliances.co.uk, 70% (49 requests) were made to Iceland.co.uk and 7% (5 requests) were made to Cdn4.userzoom.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Iceland.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 409.7 kB (17%)

Content Size

2.4 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Icelandappliances.co.uk main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 28.0 kB

  • Original 37.3 kB
  • After minification 36.9 kB
  • After compression 9.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.0 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 14.5 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Iceland Appliances images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 200.8 kB

  • Original 327.5 kB
  • After minification 327.4 kB
  • After compression 126.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 200.8 kB or 61% of the original size.

CSS Optimization

-86%

Potential reduce by 166.4 kB

  • Original 192.9 kB
  • After minification 142.6 kB
  • After compression 26.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icelandappliances.co.uk needs all CSS files to be minified and compressed as it can save up to 166.4 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (37%)

Requests Now

63

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Iceland Appliances. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

icelandappliances.co.uk

icelandappliances.co.uk

429 ms

appliances.iceland.co.uk

appliances.iceland.co.uk

12 ms

iceland.co.uk

iceland.co.uk

195 ms

www.iceland.co.uk

www.iceland.co.uk

1243 ms

old.css

old.css

191 ms

styles.css

styles.css

188 ms

jquery-ui-1.8.6.custom.css

jquery-ui-1.8.6.custom.css

164 ms

jquery.sidr.dark.css

jquery.sidr.dark.css

167 ms

jquery.min.js

jquery.min.js

27 ms

modernizr.js

modernizr.js

167 ms

iceland-combined.min.js

iceland-combined.min.js

505 ms

font-face.css

font-face.css

84 ms

iceland-2015.png

iceland-2015.png

97 ms

bonus-card-red-32x26.png

bonus-card-red-32x26.png

92 ms

map-pin-red-19x27.png

map-pin-red-19x27.png

92 ms

close.png

close.png

95 ms

trolley-red-31x24.png

trolley-red-31x24.png

93 ms

9774.jpg

9774.jpg

768 ms

9771.jpg

9771.jpg

805 ms

9769.jpg

9769.jpg

481 ms

9754.jpg

9754.jpg

479 ms

9804.jpg

9804.jpg

604 ms

9803.jpg

9803.jpg

1013 ms

9763.jpg

9763.jpg

967 ms

9750.jpg

9750.jpg

1047 ms

9536.jpg

9536.jpg

925 ms

9540.jpg

9540.jpg

1169 ms

9537.jpg

9537.jpg

963 ms

9807.jpg

9807.jpg

1166 ms

9806.jpg

9806.jpg

1124 ms

8780.jpg

8780.jpg

1206 ms

9592.jpg

9592.jpg

1818 ms

9591.jpg

9591.jpg

1125 ms

9593.jpg

9593.jpg

1608 ms

facebook-white.png

facebook-white.png

1205 ms

twitter-white.png

twitter-white.png

1245 ms

youtube-white.png

youtube-white.png

1247 ms

instagram-white.png

instagram-white.png

1285 ms

chat-grey-41x40.png

chat-grey-41x40.png

1285 ms

delivery-grey-57x32.png

delivery-grey-57x32.png

1326 ms

bonus-card-grey-38x31.png

bonus-card-grey-38x31.png

1327 ms

trolley-grey-39x30.png

trolley-grey-39x30.png

1364 ms

9453.jpg

9453.jpg

1365 ms

9454.jpg

9454.jpg

1406 ms

gtm.js

gtm.js

53 ms

bg.jpg

bg.jpg

1475 ms

home-white-19x15.png

home-white-19x15.png

1433 ms

home-slider-left.png

home-slider-left.png

1433 ms

Tondo_W_Rg.woff

Tondo_W_Rg.woff

1676 ms

Tondo_W_Bd.woff

Tondo_W_Bd.woff

1701 ms

home-slider-right.png

home-slider-right.png

1444 ms

dc.js

dc.js

33 ms

activity;src=3877487;type=ice;cat=ms-ho201;ord=2478359979647

activity;src=3877487;type=ice;cat=ms-ho201;ord=2478359979647

28 ms

conversion_async.js

conversion_async.js

26 ms

fbds.js

fbds.js

169 ms

activity;src=4884228;type=home;cat=7star0;ord=2725977007067

activity;src=4884228;type=home;cat=7star0;ord=2725977007067

51 ms

activityi;src=4729011;type=pagev0;cat=icela0;ord=1;num=6184130039788;~oref=http%3A%2F%2Fwww.iceland.co.uk%2F

activityi;src=4729011;type=pagev0;cat=icela0;ord=1;num=6184130039788;~oref=http%3A%2F%2Fwww.iceland.co.uk%2F

55 ms

52 ms

__utm.gif

__utm.gif

14 ms

112 ms

uz_feed.js

uz_feed.js

74 ms

Qzc0NFQx.js

Qzc0NFQx.js

72 ms

uz.js

uz.js

378 ms

loader.gif

loader.gif

1301 ms

27 ms

uz_til.js

uz_til.js

13 ms

voc.js

voc.js

9 ms

voc.js

voc.js

9 ms

print.css

print.css

87 ms

2 ms

SEO Factors

icelandappliances.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icelandappliances.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Icelandappliances.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

icelandappliances.co.uk

Open Graph data is detected on the main page of Iceland Appliances. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: