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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

icmresearch.com

ICM Unlimited | Full service market research agency, delivering brand insight

Page Load Speed

3.1 sec in total

First Response

245 ms

Resources Loaded

2.5 sec

Page Rendered

336 ms

icmresearch.com screenshot

About Website

Welcome to icmresearch.com homepage info - get ready to check ICM Research best content right away, or after learning these important things about icmresearch.com

ICM is a full service market research agency that works fast, with imagination, with rigour. One that wants to work with you.

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Key Findings

We analyzed Icmresearch.com page load time and found that the first response time was 245 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

icmresearch.com performance score

0

Network Requests Diagram

icmresearch.com

245 ms

www.icmunlimited.com

754 ms

style.css

155 ms

jquery-ui-1.10.3.custom.min.css

167 ms

jquery.jqplot.min.css

170 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Icmresearch.com, 63% (36 requests) were made to Icmunlimited.com and 9% (5 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (754 ms) relates to the external source Icmunlimited.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 785.5 kB (36%)

Content Size

2.2 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Icmresearch.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 79.7 kB

  • Original 91.3 kB
  • After minification 83.6 kB
  • After compression 11.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.7 kB or 87% of the original size.

Image Optimization

-8%

Potential reduce by 97.0 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ICM Research images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 294.5 kB

  • Original 471.3 kB
  • After minification 470.5 kB
  • After compression 176.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 294.5 kB or 62% of the original size.

CSS Optimization

-82%

Potential reduce by 314.3 kB

  • Original 381.7 kB
  • After minification 380.5 kB
  • After compression 67.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icmresearch.com needs all CSS files to be minified and compressed as it can save up to 314.3 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (44%)

Requests Now

52

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ICM Research. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

icmresearch.com

icmresearch.com

245 ms

www.icmunlimited.com

www.icmunlimited.com

754 ms

style.css

style.css

155 ms

jquery-ui-1.10.3.custom.min.css

jquery-ui-1.10.3.custom.min.css

167 ms

jquery.jqplot.min.css

jquery.jqplot.min.css

170 ms

modernizr.custom.js

modernizr.custom.js

173 ms

conditionizr.min.js

conditionizr.min.js

169 ms

bpz8dfl.js

bpz8dfl.js

142 ms

jquery.min.js

jquery.min.js

53 ms

script.min.js

script.min.js

288 ms

gtm.js

gtm.js

151 ms

icm-logo-alt.png

icm-logo-alt.png

95 ms

line.gif

line.gif

91 ms

nav.png

nav.png

92 ms

polling%20sign.jpeg

polling%20sign.jpeg

546 ms

Creston%20Unlimited.jpeg

Creston%20Unlimited.jpeg

546 ms

pulse.png

pulse.png

427 ms

music.png

music.png

547 ms

mrs%20awards-1.png

mrs%20awards-1.png

468 ms

close.png

close.png

263 ms

default.jpg

default.jpg

344 ms

guardianlogo.jpg

guardianlogo.jpg

421 ms

EU%20large.png

EU%20large.png

503 ms

Fawcett-logo-time.jpeg

Fawcett-logo-time.jpeg

511 ms

bbc%20wales.png

bbc%20wales.png

550 ms

guardianlogo-3.jpg

guardianlogo-3.jpg

582 ms

shutterstock_158366573.jpeg

shutterstock_158366573.jpeg

595 ms

guardiancouk%2Bguardian%2Blogo-4.jpeg

guardiancouk%2Bguardian%2Blogo-4.jpeg

621 ms

flag%20fingerprint.jpeg

flag%20fingerprint.jpeg

624 ms

grad%20thumb%203.jpeg

grad%20thumb%203.jpeg

621 ms

retail%20shopping.jpeg

retail%20shopping.jpeg

629 ms

landscape.jpeg

landscape.jpeg

665 ms

European-flags1.jpg

European-flags1.jpg

673 ms

isologo2.jpg

isologo2.jpg

699 ms

sgs.jpg

sgs.jpg

698 ms

mrs.gif

mrs.gif

701 ms

propeller.png

propeller.png

705 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

734 ms

iframe_api

iframe_api

189 ms

ga.js

ga.js

126 ms

analytics.js

analytics.js

117 ms

calendar.gif

calendar.gif

493 ms

ui-bg_flat_75_ffffff_40x100.png

ui-bg_flat_75_ffffff_40x100.png

517 ms

__utm.gif

__utm.gif

27 ms

collect

collect

55 ms

collect

collect

24 ms

collect

collect

8 ms

www-widgetapi.js

www-widgetapi.js

58 ms

ueEOix6oCjM

ueEOix6oCjM

53 ms

RifqdpPXY6o

RifqdpPXY6o

62 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

45 ms

www-embed-player.js

www-embed-player.js

93 ms

base.js

base.js

131 ms

Lrq7Jibxdtv2QOPyDSqncpDfQFNs3PE6SoUrUNh2GTU.js

Lrq7Jibxdtv2QOPyDSqncpDfQFNs3PE6SoUrUNh2GTU.js

62 ms

ad_status.js

ad_status.js

86 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

33 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

41 ms

SEO Factors

icmresearch.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icmresearch.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Icmresearch.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

icmresearch.com

Open Graph description is not detected on the main page of ICM Research. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: