Access iconinc.com.au. ICON | Australian PR, Creative, Behaviour Change & Digital Agency

Report Summary

About Website

Welcome to iconinc.com.au homepage info - get ready to check ICON Inc best content for Australia right away, or after learning these important things about iconinc.com.au

Hello, We’re ICON, Australia's Leading Integrated Agency. Discover Our Best-In-Class PR, Web Design And Development, Creative And Behaviour Change Communications.

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name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value26.1 s

0/100

25%

SI (Speed Index)

Value26.2 s

0/100

10%

TBT (Total Blocking Time)

Value19,390 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value29.6 s

0/100

10%

iconinc.com.au

691 ms

css

17 ms

css

28 ms

screen.css

779 ms

font-awesome.min.css

1452 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 70% of them (39 requests) were addressed to the original Iconinc.com.au, 9% (5 requests) were made to Fonts.gstatic.com and 7% (4 requests) were made to Iconagency.com.au. The less responsive or slowest element that took the longest time to load (4.2 sec) belongs to the original domain Iconinc.com.au.

Content Size

2.7 MB

After Optimization

2.3 MB

In fact, the total size of Iconinc.com.au main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 25.3 kB

Original 30.9 kB
After minification 21.1 kB
After compression 5.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.8 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.3 kB or 82% of the original size.

Image Optimization

-12%

Potential reduce by 285.2 kB

Original 2.5 MB
After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, ICON Inc needs image optimization as it can save up to 285.2 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-52%

Potential reduce by 51.8 kB

Original 99.3 kB
After minification 99.1 kB
After compression 47.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 51.8 kB or 52% of the original size.

CSS Optimization

-83%

Potential reduce by 105.1 kB

Original 127.2 kB
After minification 114.4 kB
After compression 22.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iconinc.com.au needs all CSS files to be minified and compressed as it can save up to 105.1 kB or 83% of the original size.

Requests Now

After Optimization

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ICON Inc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

Search Engine Optimization Advices

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iconinc.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Iconinc.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iconinc.com.au

Open Graph description is not detected on the main page of ICON Inc. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

ICON | Australian PR, Creative, Behaviour Change & Digital Agency

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)