Tools & Wizards About Us
idea.ie screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

idea.ie

Idea | Design, Branding & Digital Marketing Agency | Dublin

Page Load Speed

7.5 sec in total

First Response

2.1 sec

Resources Loaded

4.8 sec

Page Rendered

627 ms

idea.ie screenshot

About Website

Click here to check amazing Idea content. Otherwise, check out these important facts you probably never knew about idea.ie

Idea Ltd. is a Design, Branding & Digital Marketing Agency in Dublin. We create, enhance & grow successful brands from diverse industries

Visit idea.ie

Key Findings

We analyzed Idea.ie page load time and found that the first response time was 2.1 sec and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

idea.ie performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.0 s

0/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value14.5 s

1/100

10%

TBT (Total Blocking Time)

Value1,910 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value21.7 s

1/100

10%

Network Requests Diagram

www.idea.ie

2065 ms

gtm.js

54 ms

style.min.css

570 ms

js

54 ms

styles.css

232 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 72% of them (54 requests) were addressed to the original Idea.ie, 7% (5 requests) were made to Gstatic.com and 5% (4 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Idea.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 873.1 kB (29%)

Content Size

3.0 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Idea.ie main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 48.7 kB

  • Original 59.9 kB
  • After minification 55.2 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.7 kB or 81% of the original size.

Image Optimization

-6%

Potential reduce by 114.7 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Idea images are well optimized though.

JavaScript Optimization

-45%

Potential reduce by 319.9 kB

  • Original 708.2 kB
  • After minification 696.9 kB
  • After compression 388.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 319.9 kB or 45% of the original size.

CSS Optimization

-82%

Potential reduce by 389.7 kB

  • Original 475.1 kB
  • After minification 444.1 kB
  • After compression 85.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Idea.ie needs all CSS files to be minified and compressed as it can save up to 389.7 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (55%)

Requests Now

71

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Idea. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.idea.ie

www.idea.ie

2065 ms

gtm.js

gtm.js

54 ms

style.min.css

style.min.css

570 ms

js

js

54 ms

styles.css

styles.css

232 ms

cookiefirst-plugin-public.css

cookiefirst-plugin-public.css

315 ms

bootstrap.min.css

bootstrap.min.css

652 ms

slick-theme.css

slick-theme.css

317 ms

style.css

style.css

568 ms

animate.css

animate.css

401 ms

loader.css

loader.css

401 ms

jquery.min.js

jquery.min.js

574 ms

jquery-migrate.min.js

jquery-migrate.min.js

574 ms

cookiefirst-plugin-public.js

cookiefirst-plugin-public.js

487 ms

consent.js

consent.js

159 ms

789671.js

789671.js

45 ms

index.js

index.js

429 ms

index.js

index.js

436 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

599 ms

bootstrap.min.js

bootstrap.min.js

615 ms

WOW.js

WOW.js

567 ms

common-assets.js

common-assets.js

568 ms

custom.js

custom.js

617 ms

core.min.js

core.min.js

615 ms

mouse.min.js

mouse.min.js

616 ms

slider.min.js

slider.min.js

616 ms

navigation.js

navigation.js

684 ms

api.js

api.js

51 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

686 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

686 ms

wp-polyfill.min.js

wp-polyfill.min.js

774 ms

index.js

index.js

695 ms

banner.no-autoblock.js

banner.no-autoblock.js

38 ms

h5v3hruzaz

h5v3hruzaz

61 ms

h5v3hruzaz

h5v3hruzaz

86 ms

facebook.svg

facebook.svg

153 ms

instagram.svg

instagram.svg

230 ms

linkedin.svg

linkedin.svg

232 ms

vimeo-icon-color.svg

vimeo-icon-color.svg

268 ms

logo.svg

logo.svg

285 ms

logo.svg

logo.svg

286 ms

banner-arrow-icon.svg

banner-arrow-icon.svg

370 ms

CDBA_Portrait-Case-Study-Thumbnail.jpg

CDBA_Portrait-Case-Study-Thumbnail.jpg

373 ms

Simply-Blue.jpg

Simply-Blue.jpg

653 ms

Attestor-Thumbnail-Square.jpg

Attestor-Thumbnail-Square.jpg

434 ms

GEM-Thumbnail-Portrait.jpg

GEM-Thumbnail-Portrait.jpg

436 ms

Niche-Living-Dublin-Portrait.jpg

Niche-Living-Dublin-Portrait.jpg

435 ms

SAVILLS-Square.jpg

SAVILLS-Square.jpg

490 ms

Bloom_Thumbnail-copy.jpg

Bloom_Thumbnail-copy.jpg

436 ms

Portrait-Thumbnail-1.jpg

Portrait-Thumbnail-1.jpg

492 ms

Idea-Dublin-Marketing-Design-Creative-Agency-Expertise.jpg

Idea-Dublin-Marketing-Design-Creative-Agency-Expertise.jpg

580 ms

eugnefcollin.svg

eugnefcollin.svg

495 ms

darmody.svg

darmody.svg

499 ms

cpac.svg

cpac.svg

575 ms

rocdoc.svg

rocdoc.svg

578 ms

sfl.svg

sfl.svg

582 ms

barretstown.svg

barretstown.svg

587 ms

AIB.svg

AIB.svg

643 ms

simply-blue.svg

simply-blue.svg

644 ms

cannon-kirk.svg

cannon-kirk.svg

646 ms

clarity.js

clarity.js

37 ms

lda.svg

lda.svg

604 ms

plus-icon.svg

plus-icon.svg

606 ms

recaptcha__en.js

recaptcha__en.js

25 ms

anchor

anchor

37 ms

styles__ltr.css

styles__ltr.css

4 ms

recaptcha__en.js

recaptcha__en.js

11 ms

R158mP-HER8cF-2W1d4Zs3A-8309t2iBf9rXxsmuGOY.js

R158mP-HER8cF-2W1d4Zs3A-8309t2iBf9rXxsmuGOY.js

55 ms

webworker.js

webworker.js

51 ms

logo_48.png

logo_48.png

40 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

51 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

55 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

59 ms

recaptcha__en.js

recaptcha__en.js

39 ms

c.gif

c.gif

7 ms

Accessibility Review

idea.ie accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

idea.ie best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

idea.ie SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Idea.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Idea.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

idea.ie

Open Graph data is detected on the main page of Idea. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: