Tools & Wizards About Us
identifymarketing.co.nz screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

identifymarketing.co.nz

Marketing strategy for small business with Rachel Klaver, marketing coach

Page Load Speed

4.8 sec in total

First Response

461 ms

Resources Loaded

4.1 sec

Page Rendered

316 ms

identifymarketing.co.nz screenshot

About Website

Click here to check amazing Identify Marketing content. Otherwise, check out these important facts you probably never knew about identifymarketing.co.nz

Marketing strategy for small business. Identify Marketing helps you find and retain the right customers to grow your small business using practical marketing strategy and actions best suited to your b...

Visit identifymarketing.co.nz

Key Findings

We analyzed Identifymarketing.co.nz page load time and found that the first response time was 461 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

identifymarketing.co.nz performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value20.0 s

0/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value1,140 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.226

55/100

15%

TTI (Time to Interactive)

Value21.7 s

1/100

10%

Network Requests Diagram

identifymarketing.co.nz

461 ms

www.identifymarketing.co.nz

1247 ms

br6ow.css

18 ms

br6ow.css

44 ms

css2

66 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 24% of them (26 requests) were addressed to the original Identifymarketing.co.nz, 27% (29 requests) were made to Fonts.gstatic.com and 25% (27 requests) were made to Cdn.identifymarketing.co.nz. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Identifymarketing.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 383.0 kB (12%)

Content Size

3.3 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Identifymarketing.co.nz main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 69.0 kB

  • Original 86.8 kB
  • After minification 82.9 kB
  • After compression 17.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.0 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 91.9 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Identify Marketing images are well optimized though.

JavaScript Optimization

-41%

Potential reduce by 221.8 kB

  • Original 535.4 kB
  • After minification 535.4 kB
  • After compression 313.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 221.8 kB or 41% of the original size.

CSS Optimization

-0%

Potential reduce by 376 B

  • Original 167.8 kB
  • After minification 167.8 kB
  • After compression 167.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Identifymarketing.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (49%)

Requests Now

73

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Identify Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

identifymarketing.co.nz

identifymarketing.co.nz

461 ms

www.identifymarketing.co.nz

www.identifymarketing.co.nz

1247 ms

br6ow.css

br6ow.css

18 ms

br6ow.css

br6ow.css

44 ms

css2

css2

66 ms

css2

css2

83 ms

23zih.css

23zih.css

48 ms

23zih.css

23zih.css

43 ms

23zih.css

23zih.css

44 ms

br6ow.js

br6ow.js

64 ms

fa4d83d241f349acb27500fab5300916.js

fa4d83d241f349acb27500fab5300916.js

243 ms

js

js

126 ms

embed.php

embed.php

388 ms

email-decode.min.js

email-decode.min.js

59 ms

23zih.css

23zih.css

62 ms

site_tracking.js

site_tracking.js

902 ms

sidr.min.js

sidr.min.js

60 ms

hoverIntent.min.js

hoverIntent.min.js

61 ms

supersubs.min.js

supersubs.min.js

70 ms

superfish.min.js

superfish.min.js

71 ms

jquery.easing.min.js

jquery.easing.min.js

71 ms

total.min.js

total.min.js

74 ms

vcex-shortcodes.min.js

vcex-shortcodes.min.js

72 ms

js_composer_front.min.js

js_composer_front.min.js

930 ms

wpex.owl.carousel.min.js

wpex.owl.carousel.min.js

93 ms

imagesloaded.min.js

imagesloaded.min.js

92 ms

vcex-carousels.min.js

vcex-carousels.min.js

92 ms

fbevents.js

fbevents.js

89 ms

logo-1.png

logo-1.png

237 ms

Marketing_Training.png

Marketing_Training.png

270 ms

Initial_Marketing_Consultation.png

Initial_Marketing_Consultation.png

298 ms

Setting_Up_Marketing_Automation.png

Setting_Up_Marketing_Automation.png

298 ms

Untitled-design-11.png

Untitled-design-11.png

341 ms

grit.jpg

grit.jpg

290 ms

RJ-Final-logo-Master.png

RJ-Final-logo-Master.png

351 ms

windows.png

windows.png

289 ms

intelligent-ink.png

intelligent-ink.png

338 ms

PLazmart_NZ_Logo_New_bffc6be7-3f55-4eca-a957-4be0643f5135_360x.png

PLazmart_NZ_Logo_New_bffc6be7-3f55-4eca-a957-4be0643f5135_360x.png

342 ms

SAMA-KIKI-WEBSITE-LOGO-1.png

SAMA-KIKI-WEBSITE-LOGO-1.png

343 ms

7.png

7.png

342 ms

blast-away-guys.jpg

blast-away-guys.jpg

343 ms

accountabill.png

accountabill.png

345 ms

cropped-orewa_optics_logo.png

cropped-orewa_optics_logo.png

344 ms

cannibis.jpg

cannibis.jpg

345 ms

your-success-team.png

your-success-team.png

346 ms

TRLE-with-wording-1.png

TRLE-with-wording-1.png

375 ms

FRONTLINE-logo__ScaleWidthWzEzMl0.png

FRONTLINE-logo__ScaleWidthWzEzMl0.png

348 ms

safe-pak.jpg

safe-pak.jpg

348 ms

justines-cookies.png

justines-cookies.png

350 ms

Monster-Vertical.jpg

Monster-Vertical.jpg

349 ms

dlish.png

dlish.png

350 ms

Plazmax-logo.png

Plazmax-logo.png

349 ms

shoes-unlimited.jpg

shoes-unlimited.jpg

393 ms

4.png

4.png

371 ms

stronghold.png

stronghold.png

370 ms

Untitled-800-x-450-px-3.png

Untitled-800-x-450-px-3.png

105 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

116 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew9.woff

153 ms

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167 ms

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193 ms

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185 ms

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193 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w9.woff

193 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w9.woff

167 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC70w9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC70w9.woff

210 ms

ticons-webfont.woff

ticons-webfont.woff

1325 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQNis.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQNis.woff

210 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nQNis.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nQNis.woff

230 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QNis.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QNis.woff

230 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K5fQNis.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K5fQNis.woff

230 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K3vXNis.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K3vXNis.woff

230 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nXNis.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nXNis.woff

230 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32KxfXNis.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32KxfXNis.woff

229 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nXNis.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nXNis.woff

237 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nWNis.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nWNis.woff

238 ms

SMFx3sR12i8

SMFx3sR12i8

245 ms

insight.min.js

insight.min.js

120 ms

widget

widget

667 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R9aXw.woff

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R9aXw.woff

122 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq5Z9aXw.woff

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq5Z9aXw.woff

121 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq_p9aXw.woff

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq_p9aXw.woff

123 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jqyR9aXw.woff

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122 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R8aXw.woff

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161 ms

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160 ms

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159 ms

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161 ms

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JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jqw16aXw.woff

161 ms

be.js

be.js

150 ms

vc_openiconic.woff

vc_openiconic.woff

875 ms

insight_tag_errors.gif

insight_tag_errors.gif

82 ms

www-player.css

www-player.css

29 ms

www-embed-player.js

www-embed-player.js

49 ms

base.js

base.js

71 ms

c3po.jpg

c3po.jpg

398 ms

ad_status.js

ad_status.js

146 ms

s9i9Iyk4Y_s1LD6aqz2X9kjqPppJUVpoTsMZDucYENo.js

s9i9Iyk4Y_s1LD6aqz2X9kjqPppJUVpoTsMZDucYENo.js

102 ms

embed.js

embed.js

41 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

24 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

24 ms

Create

Create

82 ms

id

id

75 ms

website

website

306 ms

GenerateIT

GenerateIT

14 ms

floatbutton1_0uA5KIDjSJBNGPeiRDI3YtNcjWJ9mZsPq48NM5iMzp7_jWYVkIHbMtgrDX_xil60_.css

floatbutton1_0uA5KIDjSJBNGPeiRDI3YtNcjWJ9mZsPq48NM5iMzp7_jWYVkIHbMtgrDX_xil60_.css

89 ms

floatbutton1_OMB1lZpjBxrwTfWk7tu-agd4LITXl_Zfgf3EAtKwKNAjawpq49QmYXGByYNmBoIV_.js

floatbutton1_OMB1lZpjBxrwTfWk7tu-agd4LITXl_Zfgf3EAtKwKNAjawpq49QmYXGByYNmBoIV_.js

130 ms

siq_mpWsf52LIPg9mU40fjRdjF6WMUs-Q0VNu4KH07GkhNZGQTRxW2eRyFJLAq9VKCYB_.ttf

siq_mpWsf52LIPg9mU40fjRdjF6WMUs-Q0VNu4KH07GkhNZGQTRxW2eRyFJLAq9VKCYB_.ttf

20 ms

23zih.css

23zih.css

666 ms

Accessibility Review

identifymarketing.co.nz accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

identifymarketing.co.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

identifymarketing.co.nz SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Identifymarketing.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Identifymarketing.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

identifymarketing.co.nz

Open Graph data is detected on the main page of Identify Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: