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identity.co.nz screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 74

    SEO

    Google-friendlier than
    31% of websites

identity.co.nz

Identity Clothing NZ - Women's Clothing | Buy Women's Clothing Online

Page Load Speed

5.5 sec in total

First Response

596 ms

Resources Loaded

4.6 sec

Page Rendered

327 ms

identity.co.nz screenshot

About Website

Click here to check amazing Identity content for New Zealand. Otherwise, check out these important facts you probably never knew about identity.co.nz

IDENTITY is a trusted brand that has been around for over 30 years. IDENTITY is known for its high level of customer service, and for stocking many of the best labels New Zealand and Australia have to...

Visit identity.co.nz

Key Findings

We analyzed Identity.co.nz page load time and found that the first response time was 596 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

identity.co.nz performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value16.6 s

0/100

25%

SI (Speed Index)

Value8.4 s

18/100

10%

TBT (Total Blocking Time)

Value630 ms

47/100

30%

CLS (Cumulative Layout Shift)

Value0.313

37/100

15%

TTI (Time to Interactive)

Value14.1 s

10/100

10%

Network Requests Diagram

identity.co.nz

596 ms

www.identity.co.nz

588 ms

www.identity.co.nz

839 ms

jquery.min.js

104 ms

bootstrap.min.css

123 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 57% of them (29 requests) were addressed to the original Identity.co.nz, 12% (6 requests) were made to Cdn.jsdelivr.net and 6% (3 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Identity.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 43.9 kB (1%)

Content Size

3.2 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Identity.co.nz main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 32.5 kB

  • Original 43.5 kB
  • After minification 40.8 kB
  • After compression 11.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.5 kB or 75% of the original size.

Image Optimization

-0%

Potential reduce by 4.0 kB

  • Original 3.0 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Identity images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 7.3 kB

  • Original 135.9 kB
  • After minification 132.4 kB
  • After compression 128.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 63 B

  • Original 7.0 kB
  • After minification 7.0 kB
  • After compression 6.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Identity.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (47%)

Requests Now

45

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Identity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

identity.co.nz

identity.co.nz

596 ms

www.identity.co.nz

www.identity.co.nz

588 ms

www.identity.co.nz

www.identity.co.nz

839 ms

jquery.min.js

jquery.min.js

104 ms

bootstrap.min.css

bootstrap.min.css

123 ms

8d3827d2c8.css

8d3827d2c8.css

144 ms

js

js

216 ms

klaviyo.js

klaviyo.js

293 ms

jquery.min.js

jquery.min.js

134 ms

bootstrap.min.js

bootstrap.min.js

129 ms

jquery.cookie.min.js

jquery.cookie.min.js

128 ms

responsiveh

responsiveh

408 ms

widgets

widgets

602 ms

ga4

ga4

797 ms

responsivef

responsivef

812 ms

font-awesome.min.css

font-awesome.min.css

127 ms

css

css

128 ms

embed.js

embed.js

123 ms

webforms

webforms

1205 ms

lazysizes.min.js

lazysizes.min.js

126 ms

font-awesome-css.min.css

font-awesome-css.min.css

19 ms

gtm.js

gtm.js

70 ms

fbevents.js

fbevents.js

71 ms

button-go.gif

button-go.gif

672 ms

cart.gif

cart.gif

670 ms

logo.png

logo.png

787 ms

identity%20homepage.PNG

identity%20homepage.PNG

2176 ms

identity%20homepage1.PNG

identity%20homepage1.PNG

2186 ms

gabriella%20homepage1.PNG

gabriella%20homepage1.PNG

2192 ms

gabriella%20homepage.PNG

gabriella%20homepage.PNG

2189 ms

newarrivals3.png

newarrivals3.png

1174 ms

topsandtees3.png

topsandtees3.png

1596 ms

dresses3.png

dresses3.png

1370 ms

knitwear3.png

knitwear3.png

1565 ms

pants3.png

pants3.png

1759 ms

coatsandjackets3.png

coatsandjackets3.png

1990 ms

NEWPORT%20LOGO%20HOMEPAGE.PNG

NEWPORT%20LOGO%20HOMEPAGE.PNG

1954 ms

LANIA%20LOGO%20HOMEPAGE.PNG

LANIA%20LOGO%20HOMEPAGE.PNG

2155 ms

LOOBIES%20STORY%20LOGO%20HOMEPAGE.PNG

LOOBIES%20STORY%20LOGO%20HOMEPAGE.PNG

2190 ms

ELM%20LOGO%20HOMEPAGE.PNG

ELM%20LOGO%20HOMEPAGE.PNG

2350 ms

MADLY%20SWEETLY%20LOGO%20HOMEPAGE.PNG

MADLY%20SWEETLY%20LOGO%20HOMEPAGE.PNG

2373 ms

FOIL%20LOGO%20HOMEPAGE.PNG

FOIL%20LOGO%20HOMEPAGE.PNG

2383 ms

free%20shipping.jpg

free%20shipping.jpg

2388 ms

paymenticons.png

paymenticons.png

2386 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

23 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

11 ms

b8eb3cdd79a5f8e3c44b1ad70.js

b8eb3cdd79a5f8e3c44b1ad70.js

66 ms

ahcfv8qz1zt6hCC5G4F_P4ASlUuYoA.woff

ahcfv8qz1zt6hCC5G4F_P4ASlUuYoA.woff

22 ms

conversion_async.js

conversion_async.js

34 ms

35 ms

34 ms

Accessibility Review

identity.co.nz accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

identity.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

identity.co.nz SEO score

74

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Identity.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Identity.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

identity.co.nz

Open Graph data is detected on the main page of Identity. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: