8.1 sec in total
668 ms
6.7 sec
782 ms
Click here to check amazing Identity content for New Zealand. Otherwise, check out these important facts you probably never knew about identity.co.nz
IDENTITY is a trusted brand that has been around for over 30 years. IDENTITY is known for its high level of customer service, and for stocking many of the best labels New Zealand and Australia have to...
Visit identity.co.nzWe analyzed Identity.co.nz page load time and found that the first response time was 668 ms and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
identity.co.nz performance score
name
value
score
weighting
Value5.1 s
8/100
10%
Value18.6 s
0/100
25%
Value12.4 s
3/100
10%
Value5,730 ms
0/100
30%
Value1.276
1/100
15%
Value21.8 s
1/100
10%
668 ms
643 ms
1211 ms
113 ms
238 ms
Our browser made a total of 55 requests to load all elements on the main page. We found that 67% of them (37 requests) were addressed to the original Identity.co.nz, 4% (2 requests) were made to Ajax.googleapis.com and 4% (2 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Identity.co.nz.
Page size can be reduced by 33.1 kB (1%)
2.7 MB
2.7 MB
In fact, the total size of Identity.co.nz main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.
Potential reduce by 31.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.4 kB or 75% of the original size.
Potential reduce by 730 B
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Identity images are well optimized though.
Potential reduce by 889 B
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Number of requests can be reduced by 13 (28%)
47
34
The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Identity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.
identity.co.nz
668 ms
www.identity.co.nz
643 ms
www.identity.co.nz
1211 ms
jquery.min.js
113 ms
loadcss
238 ms
jquery.min.js
186 ms
responsiveh
668 ms
paymentwidgets
887 ms
responsivef
937 ms
font-awesome.min.css
216 ms
css
218 ms
embed.js
166 ms
webforms
1595 ms
analytics.js
214 ms
gtm.js
214 ms
fbevents.js
177 ms
button-go.gif
967 ms
cart.gif
832 ms
logo.png
967 ms
slide1.jpg
1797 ms
slide2.jpg
2290 ms
slide3.jpg
2519 ms
slide4.jpg
2077 ms
tile1.jpg
1938 ms
tile2.jpg
2081 ms
tile3.jpg
2222 ms
banner1.jpg
3425 ms
banner2.jpg
2503 ms
banner3.jpg
2929 ms
banner4.jpg
2436 ms
banner5.jpg
2713 ms
banner6.jpg
2861 ms
banner7.jpg
2928 ms
banner11.jpg
2742 ms
banner8.jpg
2926 ms
banner9.jpg
3155 ms
banner10.jpg
3075 ms
tile4.jpg
3141 ms
tile5.jpg
3141 ms
tile6.jpg
3146 ms
free%20shipping.jpg
3287 ms
paymenticons.png
3353 ms
262651687966877
128 ms
collect
13 ms
collect
35 ms
ga-audiences
41 ms
b8eb3cdd79a5f8e3c44b1ad70.js
159 ms
ahcfv8qz1zt6hCC5G4F_P4ASlUuYow.ttf
88 ms
fontawesome-webfont.woff
44 ms
conversion_async.js
49 ms
78 ms
30 ms
responsive
229 ms
fontawesome-webfont.woff
222 ms
glyphicons-halflings-regular.woff
216 ms
identity.co.nz accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
button, link, and menuitem elements do not have accessible names.
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
<frame> or <iframe> elements do not have a title
Image elements do not have [alt] attributes
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
identity.co.nz best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
identity.co.nz SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Identity.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Identity.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
identity.co.nz
Open Graph data is detected on the main page of Identity. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: