Analyze III | We are the trusted source of unique, data-driven insights on insurance to inform and empower consumers.

Page load speed analysis

  • 54/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    70 ms

  • Resources loaded

    2.3 sec

  • Page rendered

    381 ms

  • Total page load time

    2.7 sec

Welcome to homepage info - get ready to check III best content for United States right away, or after learning these important things about

We analyzed page load time and found that the first response time was 70 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Page optimization

  • HTML 183.0 kB
    Images 418.8 kB
    Javascripts 625.9 kB
    CSS 218.0 kB

    In fact, the total size of main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 625.9 kB which makes up the majority of the site volume.

    • Original 183.0 kB
    • After minification 179.8 kB
    • After compression 43.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 139.2 kB or 76% of the original size.

    • Original 418.8 kB
    • After optimization 354.4 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, III needs image optimization as it can save up to 64.4 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 625.9 kB
    • After minification 567.3 kB
    • After compression 207.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 418.1 kB or 67% of the original size.

    • Original 218.0 kB
    • After minification 210.7 kB
    • After compression 33.2 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 184.8 kB or 85% of the original size.

Network requests diagram

  • css_xE-rWrJf-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css
  • css_2Wo4X_T_gCbdq3wUCUz_4NETL84ED7KUnTX9IwS5-Iw.css
  • css_p4Five5G02VKiAPVHKRyUgkL16YdTEGOrBpiHyicMfY.css
  • css_WLwFEm1dIV9JC14QgSRKWj8K1-dhqGG7WwiUsSzmRZQ.css
  • js_jpJjaUC0z8JMIyav5oQrYykDRUb64rpaUDpB4Y9aklU.js
  • js_Z_F3UMJB2vAtXjT3xYDKSp8cyNAXMPF3Ze6lIdU9-to.js
  • js_Wfw37nbxTh_Kygslj0jepZv96X_Blr0IbvtocdNDEZQ.js
  • addthis_widget.js
  • js_GaRooLkdTROXID8EvF09N7PuaI5pmn4Kg1dF88XaR88.js
  • css
  • ga.js
  • site-bg.gif
  • logo.jpg
  • slogan.jpg
  • text_box_gradient_background.jpg
  • button_search.gif
  • gnav_arrow_down.gif
  • connect.jpg
  • ph_financialchartcolors_tn.jpg
  • arrow_header.gif
  • square_bullet.gif
  • ph_womanpapers_main.jpg
  • ph_snowcars_tn.jpg
  • Open_tn.jpg
  • ph_selfdrivingcar1_tn.jpg
  • orange_bullet.png
  • tweet_bubble.jpg
  • ph_isoninsurancehomeclaim_tn.jpg
  • ph_isoninsuranceauto_tn.jpg
  • ph_hurricanetree_tn.jpg
  • ph_water%20damage_tn.jpg
  • ph_lifevideo_tn.jpg
  • ph_I%20on%20Insurance_Auto_tn.jpg
  • ph_benandfranklin_tn.jpg
  • ph_lawnmower_video.gif
  • ph_boatrecreation_tn.jpg
  • ph_jet%20ski_tn.jpg
  • insuring_florida_masthead_tn.png
  • ph_deductiblesnew_tn.jpg
  • check20_subscribe_tn.png
  • claire_wilkinson_fixed.jpg
  • widgets.js
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • EndUser
  • 300lo.json
  • __utm.gif
  • timeline.fe2df323b0284f547735e29f610f34bf.js
  • sh.62b8d491a8960808f9c01d9c.html
  • collect
  • layers.405050a634a82f4714cf.js
  • syndication
  • 344898882599272448
  • timeline.d6812d7a233cc6acdaf452b485c20172.default.css
  • timeline.d6812d7a233cc6acdaf452b485c20172.default.css
  • -31yYdzA_normal.jpg
  • FuturePowerGenerationLtdLogo__2__normal.jpg
  • d1crinWM_normal.jpg
  • 37sYUjNi_normal.png
  • 8YhboLfS_normal.jpg
  • 87977713d58e4dc475f985401b2368f9_normal.png
  • Claude_Penland_Sally_Ezra_3_normal.jpg
  • 72scE9F9_normal.jpeg
  • 8U37T_a7_normal.jpg
  • NV8jT7c0_normal.png
  • 2NcHStlp_normal.png

Our browser made a total of 81 requests to load all elements on the main page. We found that 49% of them (40 requests) were addressed to the original, 20% (16 requests) were made to and 14% (11 requests) were made to The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source

Additional info on


The browser has sent 78 CSS, Javascripts, AJAX and image requests in order to completely render the main page of III. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 300
NS 300

300 Mname: NS91.WORLDNIC.COM
Rname: namehost.WORLDNIC.COM
Serial: 122030112
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum-ttl: 3600
MX 300 Pri: 30

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 34.9% of all visits is United States. It’s good for that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of III. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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