Tools & Wizards About Us
illum.dk screenshot

Report Summary

  • 57

    Performance

    Renders faster than
    73% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

illum.dk

ILLUM | Det Mest Spektakulære Stormagasin I Skandinavien

Page Load Speed

3.4 sec in total

First Response

426 ms

Resources Loaded

2.6 sec

Page Rendered

414 ms

illum.dk screenshot

About Website

Visit illum.dk now to see the best up-to-date ILLUM content for Denmark and also check out these interesting facts you probably never knew about illum.dk

Opdag ILLUMs fantastiske verden. Lige fra butikkens lokation og åbningstider til Tax Free information og vores personlige in-store services.

Visit illum.dk

Key Findings

We analyzed Illum.dk page load time and found that the first response time was 426 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

illum.dk performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

74/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.018

100/100

15%

TTI (Time to Interactive)

Value10.7 s

22/100

10%

Network Requests Diagram

illum.dk

426 ms

illum.dk

581 ms

anchor-block.css

112 ms

bootstrap.min.css

226 ms

slick.css

329 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 68% of them (17 requests) were addressed to the original Illum.dk, 20% (5 requests) were made to Use.typekit.net and 4% (1 request) were made to P.typekit.net. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Illum.dk.

Page Optimization Overview & Recommendations

Page size can be reduced by 68.1 kB (62%)

Content Size

109.5 kB

After Optimization

41.4 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Illum.dk main page is 109.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. HTML takes 75.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 59.0 kB

  • Original 75.2 kB
  • After minification 65.7 kB
  • After compression 16.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.5 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 59.0 kB or 78% of the original size.

JavaScript Optimization

-27%

Potential reduce by 9.2 kB

  • Original 34.2 kB
  • After minification 34.2 kB
  • After compression 25.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.2 kB or 27% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 8 (47%)

Requests Now

17

After Optimization

9

  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ILLUM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

illum.dk

illum.dk

426 ms

illum.dk

illum.dk

581 ms

anchor-block.css

anchor-block.css

112 ms

bootstrap.min.css

bootstrap.min.css

226 ms

slick.css

slick.css

329 ms

style.css

style.css

329 ms

font-awesome.min.css

font-awesome.min.css

333 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

455 ms

lazyload.min.js

lazyload.min.js

338 ms

p.css

p.css

34 ms

gtm.js

gtm.js

105 ms

PresaleBanner_750x750.jpg

PresaleBanner_750x750.jpg

338 ms

Bucherer_191003_090842.jpg

Bucherer_191003_090842.jpg

333 ms

1200x1200.jpg

1200x1200.jpg

661 ms

Tiffany2updatedhome.jpg

Tiffany2updatedhome.jpg

336 ms

CanelaDeck-Regular-Web.woff

CanelaDeck-Regular-Web.woff

335 ms

d

d

52 ms

d

d

110 ms

d

d

108 ms

d

d

137 ms

d

d

108 ms

illum-logo.svg

illum-logo.svg

143 ms

Web-Vacation-Shop-Banner-5.jpg

Web-Vacation-Shop-Banner-5.jpg

923 ms

DobbeltOp_Banner.jpg

DobbeltOp_Banner.jpg

1156 ms

uc.js

uc.js

28 ms

Accessibility Review

illum.dk accessibility score

97

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

illum.dk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

illum.dk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DA

  • Language Claimed

    DA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Illum.dk can be misinterpreted by Google and other search engines. Our service has detected that Danish is used on the page, and it matches the claimed language. Our system also found out that Illum.dk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

illum.dk

Open Graph data is detected on the main page of ILLUM. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: