Report Summary

  • 79

    Performance

    Renders faster than
    85% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

ilmmarketing.com

ILM Marketing - Web Design & Marketing Agency in Wilmington NC

Page Load Speed

1.6 sec in total

First Response

122 ms

Resources Loaded

495 ms

Page Rendered

979 ms

ilmmarketing.com screenshot

About Website

Visit ilmmarketing.com now to see the best up-to-date ILM Marketing content and also check out these interesting facts you probably never knew about ilmmarketing.com

ILM Marketing offers website design, ppc services, digital and print marketing services in the greater Wilmington, NC area and throughout the U.S.

Visit ilmmarketing.com

Key Findings

We analyzed Ilmmarketing.com page load time and found that the first response time was 122 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

ilmmarketing.com performance score

79

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

72/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value2.9 s

95/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value2.4 s

98/100

10%

Network Requests Diagram

ilmmarketing.com

122 ms

ilmmarketing.com

134 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw3aXw.woff

15 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw3aX8.ttf

22 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw3aXw.woff

27 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 5% of them (2 requests) were addressed to the original Ilmmarketing.com, 92% (36 requests) were made to Fonts.gstatic.com and 3% (1 request) were made to Cdn-ilbecop.nitrocdn.com. The less responsive or slowest element that took the longest time to load (145 ms) relates to the external source Cdn-ilbecop.nitrocdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 327.1 kB (14%)

Content Size

2.3 MB

After Optimization

2.0 MB

In fact, the total size of Ilmmarketing.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 292.2 kB

  • Original 358.9 kB
  • After minification 358.8 kB
  • After compression 66.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 292.2 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 24.5 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ILM Marketing images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 8.4 kB

  • Original 179.4 kB
  • After minification 179.3 kB
  • After compression 171.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 1.9 kB

  • Original 36.3 kB
  • After minification 36.3 kB
  • After compression 34.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ilmmarketing.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Accessibility Review

ilmmarketing.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ilmmarketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

ilmmarketing.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ilmmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ilmmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of ILM Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: