Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

imaginationfactory.co.uk

The Imagination Factory | London Design and Engineering

Page Load Speed

5.1 sec in total

First Response

179 ms

Resources Loaded

2.2 sec

Page Rendered

2.7 sec

imaginationfactory.co.uk screenshot

About Website

Welcome to imaginationfactory.co.uk homepage info - get ready to check Imagination Factory best content right away, or after learning these important things about imaginationfactory.co.uk

Design, Innovation + Engineering Consultancy. Delivering Strategy, Creativity + Technology solutions, with a human-centred and planet-conscious mindset. B Corp.

Visit imaginationfactory.co.uk

Key Findings

We analyzed Imaginationfactory.co.uk page load time and found that the first response time was 179 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

imaginationfactory.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.8 s

0/100

25%

SI (Speed Index)

Value12.9 s

2/100

10%

TBT (Total Blocking Time)

Value2,350 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.023

100/100

15%

TTI (Time to Interactive)

Value29.1 s

0/100

10%

Network Requests Diagram

imaginationfactory.co.uk

179 ms

imaginationfactory.co.uk

332 ms

www.imaginationfactory.co.uk

1191 ms

js

70 ms

jquery-1.7.2.min.js

46 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 13% of them (5 requests) were addressed to the original Imaginationfactory.co.uk, 18% (7 requests) were made to Cdn.rocketspark.com and 15% (6 requests) were made to Uk.rs-cdn.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Imaginationfactory.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 75.1 kB (7%)

Content Size

1.1 MB

After Optimization

1.0 MB

In fact, the total size of Imaginationfactory.co.uk main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 544.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 59.5 kB

  • Original 77.0 kB
  • After minification 74.0 kB
  • After compression 17.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 59.5 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 7.9 kB

  • Original 544.8 kB
  • After minification 536.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Imagination Factory images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 7.4 kB

  • Original 407.2 kB
  • After minification 407.2 kB
  • After compression 399.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 277 B

  • Original 58.4 kB
  • After minification 58.4 kB
  • After compression 58.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Imaginationfactory.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 26 (70%)

Requests Now

37

After Optimization

11

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Imagination Factory. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

imaginationfactory.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

imaginationfactory.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

imaginationfactory.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Imaginationfactory.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Imaginationfactory.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Imagination Factory. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: