Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

impactmanagement.com

Impact Management Group Home - Impact Management Group

Page Load Speed

335 ms in total

First Response

139 ms

Resources Loaded

145 ms

Page Rendered

51 ms

impactmanagement.com screenshot

About Website

Welcome to impactmanagement.com homepage info - get ready to check Impact Management best content right away, or after learning these important things about impactmanagement.com

Impact Management Group is a market-leading lobbying, public opinion, public affairs, and political consulting firm with offices in Arkansas and Louisiana.

Visit impactmanagement.com

Key Findings

We analyzed Impactmanagement.com page load time and found that the first response time was 139 ms and then it took 196 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

impactmanagement.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

33/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value510 ms

57/100

30%

CLS (Cumulative Layout Shift)

Value0.659

8/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

impactmanagement.com

139 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Impactmanagement.com and no external sources were called. The less responsive or slowest element that took the longest time to load (139 ms) belongs to the original domain Impactmanagement.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 39.0 kB (5%)

Content Size

761.4 kB

After Optimization

722.4 kB

In fact, the total size of Impactmanagement.com main page is 761.4 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 585.9 kB which makes up the majority of the site volume.

HTML Optimization

-11%

Potential reduce by 11 B

  • Original 104 B
  • After minification 103 B
  • After compression 93 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 11 B or 11% of the original size.

Image Optimization

-3%

Potential reduce by 20.0 kB

  • Original 585.9 kB
  • After minification 565.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impact Management images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 15.6 kB

  • Original 123.9 kB
  • After minification 123.9 kB
  • After compression 108.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 15.6 kB or 13% of the original size.

CSS Optimization

-7%

Potential reduce by 3.4 kB

  • Original 51.6 kB
  • After minification 51.5 kB
  • After compression 48.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impactmanagement.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Accessibility Review

impactmanagement.com accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

impactmanagement.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

impactmanagement.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impactmanagement.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Impactmanagement.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Impact Management. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: