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impaladigital.co.uk screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

impaladigital.co.uk

Impala Digital: Digital Marketing For Local Businesses

Page Load Speed

3.2 sec in total

First Response

277 ms

Resources Loaded

2.7 sec

Page Rendered

213 ms

impaladigital.co.uk screenshot

About Website

Visit impaladigital.co.uk now to see the best up-to-date Impala Digital content for United Kingdom and also check out these interesting facts you probably never knew about impaladigital.co.uk

Impala Digital is a Digital Marketing Agency based in Warrington. We specialise in Digital Marketing for Local Businesses.

Visit impaladigital.co.uk

Key Findings

We analyzed Impaladigital.co.uk page load time and found that the first response time was 277 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

impaladigital.co.uk performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value230 ms

87/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value9.8 s

28/100

10%

Network Requests Diagram

impaladigital.co.uk

277 ms

www.impaladigital.co.uk

1276 ms

siteground-optimizer-combined-css-9da3450af486e6315ab52fdd085d8a2c.css

698 ms

jquery.min.js

205 ms

siteground-optimizer-combined-js-7bb0027967732b0edd440c77096ccb94.js

555 ms

Our browser made a total of 14 requests to load all elements on the main page. We found that 64% of them (9 requests) were addressed to the original Impaladigital.co.uk, 29% (4 requests) were made to Fonts.gstatic.com and 7% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Impaladigital.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 529.2 kB (70%)

Content Size

760.4 kB

After Optimization

231.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impaladigital.co.uk main page is 760.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. CSS take 328.0 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 106.3 kB

  • Original 126.0 kB
  • After minification 124.1 kB
  • After compression 19.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 106.3 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 3.0 kB

  • Original 115.1 kB
  • After minification 112.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impala Digital images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 134.2 kB

  • Original 191.3 kB
  • After minification 191.3 kB
  • After compression 57.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 134.2 kB or 70% of the original size.

CSS Optimization

-87%

Potential reduce by 285.7 kB

  • Original 328.0 kB
  • After minification 326.9 kB
  • After compression 42.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impaladigital.co.uk needs all CSS files to be minified and compressed as it can save up to 285.7 kB or 87% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

7

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 7 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impala Digital. According to our analytics all requests are already optimized.

Network Requests Diagram

impaladigital.co.uk

impaladigital.co.uk

277 ms

www.impaladigital.co.uk

www.impaladigital.co.uk

1276 ms

siteground-optimizer-combined-css-9da3450af486e6315ab52fdd085d8a2c.css

siteground-optimizer-combined-css-9da3450af486e6315ab52fdd085d8a2c.css

698 ms

jquery.min.js

jquery.min.js

205 ms

siteground-optimizer-combined-js-7bb0027967732b0edd440c77096ccb94.js

siteground-optimizer-combined-js-7bb0027967732b0edd440c77096ccb94.js

555 ms

gtm.js

gtm.js

113 ms

wordpress-websites-1.jpg

wordpress-websites-1.jpg

395 ms

idlogo200.png

idlogo200.png

132 ms

gdpr-logo.png

gdpr-logo.png

131 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

18 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

24 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

33 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xk.ttf

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xk.ttf

37 ms

wordpress-websites-1.jpg

wordpress-websites-1.jpg

265 ms

Accessibility Review

impaladigital.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

impaladigital.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

impaladigital.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impaladigital.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Impaladigital.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impaladigital.co.uk

Open Graph data is detected on the main page of Impala Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: