Tools & Wizards About Us
imperialcargroup.co.uk screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

imperialcargroup.co.uk

Cazoo: The better way to buy and sell a used car online in the UK

Page Load Speed

1.8 sec in total

First Response

287 ms

Resources Loaded

1.2 sec

Page Rendered

392 ms

imperialcargroup.co.uk screenshot

About Website

Click here to check amazing Imperial Car Group content. Otherwise, check out these important facts you probably never knew about imperialcargroup.co.uk

Buy or finance your next used car online and choose home delivery or collection. Sell your car without haggling and get an instant offer. No hidden fees.

Visit imperialcargroup.co.uk

Key Findings

We analyzed Imperialcargroup.co.uk page load time and found that the first response time was 287 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

imperialcargroup.co.uk performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

57/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

44/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value1,080 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.0 s

33/100

10%

Network Requests Diagram

www.imperialcarsupermarkets.co.uk

287 ms

www.cazoo.co.uk

247 ms

baselayer-co-uk-prod-0.1.8.min.js

43 ms

polyfills-d956ae5c0b8b38267288.js

69 ms

webpack-2b9b093f85a7bad02c74.js

176 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Imperialcargroup.co.uk, 6% (2 requests) were made to Googletagmanager.com and 6% (2 requests) were made to Cazoo-res.cloudinary.com. The less responsive or slowest element that took the longest time to load (337 ms) relates to the external source Cazoo.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 149.7 kB (12%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Imperialcargroup.co.uk main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 718.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 149.3 kB

  • Original 184.4 kB
  • After minification 184.4 kB
  • After compression 35.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 149.3 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 718.5 kB
  • After minification 718.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Imperial Car Group images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 386 B

  • Original 318.7 kB
  • After minification 318.7 kB
  • After compression 318.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 22 (88%)

Requests Now

25

After Optimization

3

  • Images
  • JavaScript

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Imperial Car Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.imperialcarsupermarkets.co.uk

www.imperialcarsupermarkets.co.uk

287 ms

www.cazoo.co.uk

www.cazoo.co.uk

247 ms

baselayer-co-uk-prod-0.1.8.min.js

baselayer-co-uk-prod-0.1.8.min.js

43 ms

polyfills-d956ae5c0b8b38267288.js

polyfills-d956ae5c0b8b38267288.js

69 ms

webpack-2b9b093f85a7bad02c74.js

webpack-2b9b093f85a7bad02c74.js

176 ms

framework.ba37c133e9122565e388.js

framework.ba37c133e9122565e388.js

277 ms

commons.e1098417b29c58912b7d.js

commons.e1098417b29c58912b7d.js

68 ms

1b1fbefb6a57dc1fa688d1fcea343bc157d9cf8d.0e7477266984a24085be.js

1b1fbefb6a57dc1fa688d1fcea343bc157d9cf8d.0e7477266984a24085be.js

71 ms

fd52bf8f4d94b6e85b092ca3cb8780ccdee5ddb5.ebbfab2f609214ce4c15.js

fd52bf8f4d94b6e85b092ca3cb8780ccdee5ddb5.ebbfab2f609214ce4c15.js

86 ms

main-0dc79fd60384234a2b0b.js

main-0dc79fd60384234a2b0b.js

113 ms

4b31d4736b7f44724f7c404cc69e29cc69e2435d.42745950b34897366dbc.js

4b31d4736b7f44724f7c404cc69e29cc69e2435d.42745950b34897366dbc.js

120 ms

8841f0453394f3463fc21fe5d57d7a6a25d42471.9f3177c0188aae9524ba.js

8841f0453394f3463fc21fe5d57d7a6a25d42471.9f3177c0188aae9524ba.js

105 ms

f1439420b101cf51d8734bb38120bd56f4d72332.cbddc1023109f0e344d3.js

f1439420b101cf51d8734bb38120bd56f4d72332.cbddc1023109f0e344d3.js

123 ms

b1542cc239bf56c8a14913c0a930efe682b5cf86.41294869d01ef5540b03.js

b1542cc239bf56c8a14913c0a930efe682b5cf86.41294869d01ef5540b03.js

155 ms

_app-f00cf1ad5c8074de5ab8.js

_app-f00cf1ad5c8074de5ab8.js

173 ms

0e88f6471107a0100b772799bf2275194489b322.354ce7a320979a7b1977.js

0e88f6471107a0100b772799bf2275194489b322.354ce7a320979a7b1977.js

155 ms

5d49ead11fa51b07746e6f7e3756ba88aa989056.ccc992473e7063e2a8a4.js

5d49ead11fa51b07746e6f7e3756ba88aa989056.ccc992473e7063e2a8a4.js

173 ms

c628dac5ea128647edd91542ccc5fb8d3c36f4c6.8d7a52a7d47922bab1f1.js

c628dac5ea128647edd91542ccc5fb8d3c36f4c6.8d7a52a7d47922bab1f1.js

204 ms

general-content-page-a7eaf2ebfd925b3d6fff.js

general-content-page-a7eaf2ebfd925b3d6fff.js

238 ms

_buildManifest.js

_buildManifest.js

204 ms

_ssgManifest.js

_ssgManifest.js

199 ms

email-decode.min.js

email-decode.min.js

172 ms

chat-widget.ce80fd2b6a5f7c843ed1.js

chat-widget.ce80fd2b6a5f7c843ed1.js

212 ms

gtm.js

gtm.js

84 ms

promo_1_bg_-_blue_otrqey

promo_1_bg_-_blue_otrqey

25 ms

cazoo_finance_banner_image_2_u1j7lz_compressed_qt12g6.jpg

cazoo_finance_banner_image_2_u1j7lz_compressed_qt12g6.jpg

21 ms

archia-regular-webfont.woff

archia-regular-webfont.woff

169 ms

archia-medium-webfont.woff

archia-medium-webfont.woff

337 ms

archia-semibold-webfont.woff

archia-semibold-webfont.woff

210 ms

archia-bold-webfont.woff

archia-bold-webfont.woff

209 ms

destination

destination

102 ms

Accessibility Review

imperialcargroup.co.uk accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

imperialcargroup.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

imperialcargroup.co.uk SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Imperialcargroup.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Imperialcargroup.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

imperialcargroup.co.uk

Open Graph data is detected on the main page of Imperial Car Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: