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impressbrands.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

impressbrands.com

Creative Design, Print and Promotional Marketing Services

Page Load Speed

4.8 sec in total

First Response

193 ms

Resources Loaded

4.3 sec

Page Rendered

313 ms

impressbrands.com screenshot

About Website

Click here to check amazing Impressbrands content. Otherwise, check out these important facts you probably never knew about impressbrands.com

Impress Brands offers clients a wide, inter-connected range of Creative Design, Print and Promotional Marketing Services to promote their Brands.

Visit impressbrands.com

Key Findings

We analyzed Impressbrands.com page load time and found that the first response time was 193 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

impressbrands.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

33/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value610 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.066

97/100

15%

TTI (Time to Interactive)

Value6.6 s

57/100

10%

Network Requests Diagram

impressbrands.com

193 ms

0f19e.default.include.cc55f0.css

113 ms

js

65 ms

style.min.css

162 ms

styles.css

104 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 46% of them (25 requests) were addressed to the original Impressbrands.com, 43% (23 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.8 sec) belongs to the original domain Impressbrands.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 41.3 kB (14%)

Content Size

285.5 kB

After Optimization

244.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impressbrands.com main page is 285.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 92.1 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 40.3 kB

  • Original 47.7 kB
  • After minification 47.7 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.3 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 651 B

  • Original 88.9 kB
  • After minification 88.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impressbrands images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 75 B

  • Original 92.1 kB
  • After minification 92.1 kB
  • After compression 92.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 245 B

  • Original 56.8 kB
  • After minification 56.8 kB
  • After compression 56.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impressbrands.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (62%)

Requests Now

29

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impressbrands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

impressbrands.com

impressbrands.com

193 ms

0f19e.default.include.cc55f0.css

0f19e.default.include.cc55f0.css

113 ms

js

js

65 ms

style.min.css

style.min.css

162 ms

styles.css

styles.css

104 ms

css

css

37 ms

font-awesome.min.css

font-awesome.min.css

40 ms

ibbootstrap.css

ibbootstrap.css

234 ms

sidebar.css

sidebar.css

180 ms

imbress_brands_custom.css

imbress_brands_custom.css

190 ms

jquery.js

jquery.js

242 ms

jquery-migrate.min.js

jquery-migrate.min.js

200 ms

scripts.js

scripts.js

2766 ms

register-sw.js

register-sw.js

2795 ms

smush-lazy-load.min.js

smush-lazy-load.min.js

833 ms

ibjquery.js

ibjquery.js

2808 ms

impress_brands_custom.js

impress_brands_custom.js

1783 ms

ibbootstrap.js

ibbootstrap.js

3810 ms

wp-embed.min.js

wp-embed.min.js

915 ms

gtm.js

gtm.js

46 ms

fbevents.js

fbevents.js

14 ms

Landing-Page-Banner-min.jpg

Landing-Page-Banner-min.jpg

1540 ms

Creative-Design.jpg

Creative-Design.jpg

2573 ms

Print-Marketing.jpg

Print-Marketing.jpg

3535 ms

Promotional-Branding.jpg

Promotional-Branding.jpg

2587 ms

Online_V2.jpg

Online_V2.jpg

3567 ms

CREATING-BRAND-EXPERIENCE-Banner-min.jpg

CREATING-BRAND-EXPERIENCE-Banner-min.jpg

3570 ms

pxiByp8kv8JHgFVrLCz7V1s.ttf

pxiByp8kv8JHgFVrLCz7V1s.ttf

36 ms

pxiByp8kv8JHgFVrLDD4V1s.ttf

pxiByp8kv8JHgFVrLDD4V1s.ttf

36 ms

pxiByp8kv8JHgFVrLBT5V1s.ttf

pxiByp8kv8JHgFVrLBT5V1s.ttf

37 ms

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pxiByp8kv8JHgFVrLEj6V1s.ttf

36 ms

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pxiByp8kv8JHgFVrLGT9V1s.ttf

32 ms

pxiEyp8kv8JHgFVrFJA.ttf

pxiEyp8kv8JHgFVrFJA.ttf

45 ms

pxiByp8kv8JHgFVrLDz8V1s.ttf

pxiByp8kv8JHgFVrLDz8V1s.ttf

47 ms

pxiByp8kv8JHgFVrLFj_V1s.ttf

pxiByp8kv8JHgFVrLFj_V1s.ttf

48 ms

pxiGyp8kv8JHgFVrLPTedw.ttf

pxiGyp8kv8JHgFVrLPTedw.ttf

47 ms

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TwMN-IINQlQQ0bKNdlE3.ttf

53 ms

TwMN-IINQlQQ0bLpd1E3.ttf

TwMN-IINQlQQ0bLpd1E3.ttf

52 ms

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TwMN-IINQlQQ0bKhcVE3.ttf

65 ms

TwMA-IINQlQQ0YpV.ttf

TwMA-IINQlQQ0YpV.ttf

68 ms

TwMN-IINQlQQ0bL5cFE3.ttf

TwMN-IINQlQQ0bL5cFE3.ttf

67 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w-.ttf

66 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w-.ttf

67 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC70w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC70w-.ttf

66 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w-.ttf

76 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew-.ttf

76 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew-.ttf

76 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Ew-.ttf

79 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Ew-.ttf

77 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Uw-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Uw-.ttf

77 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

19 ms

impress-brands-logo.png

impress-brands-logo.png

997 ms

telephone-Icon.png

telephone-Icon.png

142 ms

know-more.png

know-more.png

987 ms

Accessibility Review

impressbrands.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

impressbrands.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

impressbrands.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impressbrands.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Impressbrands.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impressbrands.com

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: