Tools & Wizards About Us
impressionspr.ca screenshot

Report Summary

  • 69

    Performance

    Renders faster than
    81% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

impressionspr.ca

impressionspr.ca

Page Load Speed

34.4 sec in total

First Response

15.2 sec

Resources Loaded

18.9 sec

Page Rendered

266 ms

impressionspr.ca screenshot

About Website

Click here to check amazing Impressionspr content. Otherwise, check out these important facts you probably never knew about impressionspr.ca

We are THE PR firm in Canada servicing the powerful “Mom” market. We craft and deliver messages that resonate, resulting in targeted coverage for our clients in

Visit impressionspr.ca

Key Findings

We analyzed Impressionspr.ca page load time and found that the first response time was 15.2 sec and then it took 19.2 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

impressionspr.ca performance score

69

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value5.2 s

24/100

25%

SI (Speed Index)

Value4.3 s

75/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.9 s

78/100

10%

Network Requests Diagram

www.impressionspr.ca

15205 ms

bootstrap.css

508 ms

responsive.css

255 ms

camera.css

261 ms

style.css

178 ms

Our browser made a total of 108 requests to load all elements on the main page. We found that 66% of them (71 requests) were addressed to the original Impressionspr.ca, 12% (13 requests) were made to Scontent.cdninstagram.com and 9% (10 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (15.2 sec) belongs to the original domain Impressionspr.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 773.4 kB (57%)

Content Size

1.3 MB

After Optimization

573.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impressionspr.ca main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 521.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 45.2 kB

  • Original 56.5 kB
  • After minification 54.4 kB
  • After compression 11.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.2 kB or 80% of the original size.

Image Optimization

-7%

Potential reduce by 27.8 kB

  • Original 388.3 kB
  • After minification 360.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impressionspr images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 381.5 kB

  • Original 521.3 kB
  • After minification 466.6 kB
  • After compression 139.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 381.5 kB or 73% of the original size.

CSS Optimization

-84%

Potential reduce by 318.9 kB

  • Original 380.7 kB
  • After minification 321.7 kB
  • After compression 61.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impressionspr.ca needs all CSS files to be minified and compressed as it can save up to 318.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 66 (64%)

Requests Now

103

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 103 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impressionspr. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.impressionspr.ca

www.impressionspr.ca

15205 ms

bootstrap.css

bootstrap.css

508 ms

responsive.css

responsive.css

255 ms

camera.css

camera.css

261 ms

style.css

style.css

178 ms

jquery.bxslider.css

jquery.bxslider.css

175 ms

testimonials-widget.css

testimonials-widget.css

182 ms

flexslider.css

flexslider.css

256 ms

owl.carousel.css

owl.carousel.css

262 ms

owl.theme.css

owl.theme.css

263 ms

font-awesome.css

font-awesome.css

9 ms

cherry-plugin.css

cherry-plugin.css

367 ms

cardozafacebook.css

cardozafacebook.css

341 ms

styles.css

styles.css

347 ms

simply-instagram.css

simply-instagram.css

349 ms

simply-instagram-prettyPhoto.css

simply-instagram-prettyPhoto.css

436 ms

main-style.css

main-style.css

522 ms

magnific-popup.css

magnific-popup.css

438 ms

www.impressionspr.ca

www.impressionspr.ca

2762 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

724 ms

cardozafacebook.js

cardozafacebook.js

512 ms

simply-instagram-jquery.prettyPhoto.js

simply-instagram-jquery.prettyPhoto.js

616 ms

custom_script.js

custom_script.js

597 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

613 ms

swfobject.js

swfobject.js

699 ms

modernizr.js

modernizr.js

742 ms

jflickrfeed.js

jflickrfeed.js

703 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

788 ms

custom.js

custom.js

798 ms

bootstrap.min.js

bootstrap.min.js

906 ms

jquery.elastislide.js

jquery.elastislide.js

839 ms

wop.css

wop.css

874 ms

jquery.mobile.customized.min.js

jquery.mobile.customized.min.js

906 ms

style.css

style.css

415 ms

css

css

24 ms

css

css

37 ms

style.css

style.css

266 ms

bg.png

bg.png

99 ms

logo111.png

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292 ms

Slider-41.png

Slider-41.png

1983 ms

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289 ms

Calibri.ttf

Calibri.ttf

779 ms

press-network.jpg

press-network.jpg

351 ms

home_ali.jpg

home_ali.jpg

251 ms

ymc1.jpg

ymc1.jpg

338 ms

todays-parent.jpg

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358 ms

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savvy-momca.jpg

519 ms

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520 ms

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519 ms

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512 ms

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518 ms

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710 ms

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652 ms

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654 ms

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714 ms

like_box.php

like_box.php

294 ms

410ucuAGgaJ.css

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25 ms

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31 ms

q68gy-v_YMF.js

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46 ms

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70 ms

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69 ms

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43 ms

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74 ms

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32 ms

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36 ms

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37 ms

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150 ms

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18 ms

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10 ms

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9 ms

Hm1qjDlZpOdVXoa-QGE7_w.ttf

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8 ms

L74890HNVnUypqWjqGUt1aCWcynf_cDxXwCLxiixG1c.ttf

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20 ms

u8CPqNcpTcF_eDy_SWp9taCWcynf_cDxXwCLxiixG1c.ttf

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18 ms

1260209467.png

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93 ms

flexslider.css

flexslider.css

89 ms

public.css

public.css

90 ms

jquery.form.min.js

jquery.form.min.js

230 ms

scripts.js

scripts.js

96 ms

superfish.js

superfish.js

167 ms

css.php

css.php

1227 ms

comment-reply.min.js

comment-reply.min.js

176 ms

jquery.mobilemenu.js

jquery.mobilemenu.js

181 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

344 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

351 ms

jplayer.playlist.min.js

jplayer.playlist.min.js

272 ms

jquery.jplayer.min.js

jquery.jplayer.min.js

586 ms

jquery.zaccordion.min.js

jquery.zaccordion.min.js

365 ms

camera.min.js

camera.min.js

528 ms

jquery.debouncedresize.js

jquery.debouncedresize.js

438 ms

jquery.ba-resize.min.js

jquery.ba-resize.min.js

454 ms

jquery.isotope.js

jquery.isotope.js

611 ms

cherry-plugin.js

cherry-plugin.js

541 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

711 ms

jquery.bxslider.js

jquery.bxslider.js

817 ms

loading_16.gif

loading_16.gif

91 ms

loading_bg_16.png

loading_bg_16.png

92 ms

ajax-loader.gif

ajax-loader.gif

90 ms

bx_loader.gif

bx_loader.gif

94 ms

bg_direction_nav.png

bg_direction_nav.png

91 ms

Accessibility Review

impressionspr.ca accessibility score

96

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

impressionspr.ca best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

impressionspr.ca SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impressionspr.ca can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Impressionspr.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impressionspr.ca

Open Graph description is not detected on the main page of Impressionspr. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: