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impressuk.com screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

impressuk.com

Promotional Products Northern Ireland :: Impress Promotional Products

Page Load Speed

4.2 sec in total

First Response

275 ms

Resources Loaded

3.6 sec

Page Rendered

272 ms

impressuk.com screenshot

About Website

Welcome to impressuk.com homepage info - get ready to check Impress Uk best content right away, or after learning these important things about impressuk.com

Impress are leading suppliers of Personalised Promotional Products and Gifts; including pens, mugs, umbrellas for corporate gifts and product launches, in Northern Ireland and across the UK.

Visit impressuk.com

Key Findings

We analyzed Impressuk.com page load time and found that the first response time was 275 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

impressuk.com performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value11.7 s

0/100

25%

SI (Speed Index)

Value9.7 s

10/100

10%

TBT (Total Blocking Time)

Value160 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0.3

39/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

impressuk.com

275 ms

impressuk.com

2064 ms

bootstrap.min.css

411 ms

responsive.css

249 ms

colours.css

378 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 73% of them (33 requests) were addressed to the original Impressuk.com, 9% (4 requests) were made to Cdnjs.cloudflare.com and 4% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Impressuk.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 575.7 kB (29%)

Content Size

2.0 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impressuk.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 103.7 kB

  • Original 114.9 kB
  • After minification 64.6 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 50.3 kB, which is 44% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 103.7 kB or 90% of the original size.

Image Optimization

-20%

Potential reduce by 323.7 kB

  • Original 1.6 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Impress Uk needs image optimization as it can save up to 323.7 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-37%

Potential reduce by 31.1 kB

  • Original 83.9 kB
  • After minification 83.7 kB
  • After compression 52.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 31.1 kB or 37% of the original size.

CSS Optimization

-83%

Potential reduce by 117.2 kB

  • Original 140.6 kB
  • After minification 135.1 kB
  • After compression 23.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impressuk.com needs all CSS files to be minified and compressed as it can save up to 117.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (28%)

Requests Now

39

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impress Uk. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

impressuk.com

impressuk.com

275 ms

impressuk.com

impressuk.com

2064 ms

bootstrap.min.css

bootstrap.min.css

411 ms

responsive.css

responsive.css

249 ms

colours.css

colours.css

378 ms

css

css

61 ms

jquery.min.js

jquery.min.js

51 ms

jquery-ui.js

jquery-ui.js

56 ms

bootstrap.min.js

bootstrap.min.js

55 ms

clamp.js

clamp.js

249 ms

autoclamp.js

autoclamp.js

263 ms

gdpr_and_marketing.js

gdpr_and_marketing.js

332 ms

js

js

91 ms

all.min.css

all.min.css

55 ms

ga.js

ga.js

154 ms

237x82h.png

237x82h.png

346 ms

Environmentally_Friendly_Merch.jpg

Environmentally_Friendly_Merch.jpg

685 ms

400x400.jpg

400x400.jpg

265 ms

400x400.JPG

400x400.JPG

183 ms

400x400.jpg

400x400.jpg

274 ms

400x400.jpg

400x400.jpg

190 ms

400x400.jpg

400x400.jpg

266 ms

Web_Drinkware.jpg

Web_Drinkware.jpg

366 ms

Web_Pens.jpg

Web_Pens.jpg

433 ms

Web_ECO.jpg

Web_ECO.jpg

435 ms

Web_Bags.jpg

Web_Bags.jpg

450 ms

Calendar_range.jpg

Calendar_range.jpg

432 ms

Diary_range.jpg

Diary_range.jpg

457 ms

WEB_CLOTHING.jpg

WEB_CLOTHING.jpg

523 ms

WEB_Promo_Giveaways.jpg

WEB_Promo_Giveaways.jpg

602 ms

Web_Desk.jpg

Web_Desk.jpg

979 ms

Web_Health.jpg

Web_Health.jpg

541 ms

Web_Lifestyle.jpg

Web_Lifestyle.jpg

634 ms

Web_Glassware.jpg

Web_Glassware.jpg

609 ms

Web_Tech.jpg

Web_Tech.jpg

716 ms

Web_Confectionery.jpg

Web_Confectionery.jpg

767 ms

400x143h.png

400x143h.png

856 ms

ff5d8e0b551084069213d2fdbe34a806.png

ff5d8e0b551084069213d2fdbe34a806.png

722 ms

45ccd0582a2e8bb86d46acd1995ee7a3.png

45ccd0582a2e8bb86d46acd1995ee7a3.png

765 ms

font

font

36 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

678 ms

fa-solid-900.woff

fa-solid-900.woff

17 ms

fa-regular-400.woff

fa-regular-400.woff

33 ms

fa-brands-400.woff

fa-brands-400.woff

33 ms

__utm.gif

__utm.gif

19 ms

Accessibility Review

impressuk.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

impressuk.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

impressuk.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impressuk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Impressuk.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impressuk.com

Open Graph description is not detected on the main page of Impress Uk. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: