Tools & Wizards About Us
incense.com.au screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

incense.com.au

SILVERSTONE Wholesale | Incense, Crystals, New Age | Australia

Page Load Speed

7.5 sec in total

First Response

1.3 sec

Resources Loaded

5.9 sec

Page Rendered

221 ms

incense.com.au screenshot

About Website

Click here to check amazing Incense content for Australia. Otherwise, check out these important facts you probably never knew about incense.com.au

Australia’s largest wholesale supplier of incense, holistic wellbeing products and new age giftware. We offer best quality products at the best possible prices.

Visit incense.com.au

Key Findings

We analyzed Incense.com.au page load time and found that the first response time was 1.3 sec and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

incense.com.au performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

3/100

10%

LCP (Largest Contentful Paint)

Value13.8 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value830 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.075

95/100

15%

TTI (Time to Interactive)

Value12.5 s

14/100

10%

Network Requests Diagram

www.silverstone.com.au

1320 ms

app.css

47 ms

style.css

42 ms

font-awesome.min.css

54 ms

jquery-ui-1.8.18.custom.css

37 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Incense.com.au, 21% (10 requests) were made to Cdn.neto.com.au and 6% (3 requests) were made to Assets.netostatic.com. The less responsive or slowest element that took the longest time to load (3.2 sec) relates to the external source Silverstone.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 302.3 kB (13%)

Content Size

2.3 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Incense.com.au main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 283.0 kB

  • Original 320.4 kB
  • After minification 320.3 kB
  • After compression 37.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 283.0 kB or 88% of the original size.

Image Optimization

-1%

Potential reduce by 18.0 kB

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Incense images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 237 B

  • Original 101.3 kB
  • After minification 101.3 kB
  • After compression 101.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.0 kB

  • Original 35.9 kB
  • After minification 35.9 kB
  • After compression 34.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Incense.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (33%)

Requests Now

45

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Incense. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.silverstone.com.au

www.silverstone.com.au

1320 ms

app.css

app.css

47 ms

style.css

style.css

42 ms

font-awesome.min.css

font-awesome.min.css

54 ms

jquery-ui-1.8.18.custom.css

jquery-ui-1.8.18.custom.css

37 ms

jquery.fancybox.css

jquery.fancybox.css

39 ms

58 ms

js

js

126 ms

jquery.min.js

jquery.min.js

28 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

27 ms

main.js

main.js

127 ms

bootstrap.min.js

bootstrap.min.js

29 ms

custom.js

custom.js

114 ms

jquery-ui-1.8.18.custom.min.js

jquery-ui-1.8.18.custom.min.js

28 ms

netoTicker.css

netoTicker.css

32 ms

netoTicker.js

netoTicker.js

32 ms

gtm.js

gtm.js

164 ms

default_product.gif

default_product.gif

41 ms

website_logo.png

website_logo.png

1029 ms

saltco_logo.png

saltco_logo.png

124 ms

wFAC.png

wFAC.png

166 ms

662.jpg

662.jpg

1216 ms

ssWSmin.jpg

ssWSmin.jpg

189 ms

guawdLsb.png

guawdLsb.png

198 ms

eoLE12.png

eoLE12.png

187 ms

ssPH.png

ssPH.png

244 ms

ccbRQnt.jpg

ccbRQnt.jpg

248 ms

73.jpg

73.jpg

2156 ms

55.jpg

55.jpg

227 ms

54.jpg

54.jpg

250 ms

65.png

65.png

278 ms

banner%20(1800%20%C3%97%20500px)%20(5).png

banner%20(1800%20%C3%97%20500px)%20(5).png

271 ms

LcmwSELwht12.jpg

LcmwSELwht12.jpg

301 ms

LselOB12wht.jpg

LselOB12wht.jpg

322 ms

tsSEL500.png

tsSEL500.png

326 ms

LselCAS67wht.png

LselCAS67wht.png

3202 ms

SMUKA.png

SMUKA.png

389 ms

SMUKB.png

SMUKB.png

395 ms

secure_ssl.png

secure_ssl.png

1418 ms

incapsula.jpg

incapsula.jpg

417 ms

paymenticons.svg

paymenticons.svg

111 ms

xfbml.customerchat.js

xfbml.customerchat.js

108 ms

ajax_loader

ajax_loader

1597 ms

addtocart

addtocart

1792 ms

remove.gif

remove.gif

26 ms

add.gif

add.gif

27 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

45 ms

Accessibility Review

incense.com.au accessibility score

63

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

incense.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

incense.com.au SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Incense.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Incense.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

incense.com.au

Open Graph data is detected on the main page of Incense. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: