Tools & Wizards About Us
incentivesmart.com screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

incentivesmart.com

Incentivesmart | Customer, Sales & Employee Engagement Experts

Page Load Speed

2.1 sec in total

First Response

184 ms

Resources Loaded

1.5 sec

Page Rendered

467 ms

incentivesmart.com screenshot

About Website

Visit incentivesmart.com now to see the best up-to-date Incentivesmart content and also check out these interesting facts you probably never knew about incentivesmart.com

Incentivesmart supercharges business performance by rewarding customers, sales partners & employees for the behaviours that matter.

Visit incentivesmart.com

Key Findings

We analyzed Incentivesmart.com page load time and found that the first response time was 184 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

incentivesmart.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

49/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value1,780 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value15.4 s

7/100

10%

Network Requests Diagram

www.incentivesmart.com

184 ms

jquery-1.11.2.js

78 ms

main.min.css

58 ms

module_49668151313_hero-banner.min.css

98 ms

slick.min.css

289 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 71% of them (62 requests) were addressed to the original Incentivesmart.com, 3% (3 requests) were made to 19894852.fs1.hubspotusercontent-na1.net and 3% (3 requests) were made to No-cache.hubspot.com. The less responsive or slowest element that took the longest time to load (628 ms) belongs to the original domain Incentivesmart.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 126.3 kB (17%)

Content Size

733.1 kB

After Optimization

606.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Incentivesmart.com main page is 733.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 522.7 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 84.4 kB

  • Original 97.6 kB
  • After minification 85.9 kB
  • After compression 13.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.7 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 84.4 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 367 B

  • Original 522.7 kB
  • After minification 522.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Incentivesmart images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 6.3 kB

  • Original 73.6 kB
  • After minification 73.6 kB
  • After compression 67.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-90%

Potential reduce by 35.3 kB

  • Original 39.2 kB
  • After minification 4.3 kB
  • After compression 3.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Incentivesmart.com needs all CSS files to be minified and compressed as it can save up to 35.3 kB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (42%)

Requests Now

86

After Optimization

50

  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Incentivesmart. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.incentivesmart.com

www.incentivesmart.com

184 ms

jquery-1.11.2.js

jquery-1.11.2.js

78 ms

main.min.css

main.min.css

58 ms

module_49668151313_hero-banner.min.css

module_49668151313_hero-banner.min.css

98 ms

slick.min.css

slick.min.css

289 ms

module_49667312967_logo-strip.min.css

module_49667312967_logo-strip.min.css

70 ms

module_49668031333_introduction-text.min.css

module_49668031333_introduction-text.min.css

76 ms

module_52379293740_2col-richtext.min.css

module_52379293740_2col-richtext.min.css

306 ms

slick.18.1.min.css

slick.18.1.min.css

105 ms

module_49667248520_case-studies.min.css

module_49667248520_case-studies.min.css

128 ms

module_55656470869_recent-blogs.min.css

module_55656470869_recent-blogs.min.css

129 ms

module_49667248510_cta-block.min.css

module_49667248510_cta-block.min.css

312 ms

js

js

99 ms

current.js

current.js

131 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

23 ms

embed.js

embed.js

44 ms

main.min.js

main.min.js

182 ms

project.js

project.js

152 ms

project.js

project.js

151 ms

slick.min.js

slick.min.js

195 ms

module_49667312967_logo-strip.min.js

module_49667312967_logo-strip.min.js

456 ms

slick.1.8.1.min.js

slick.1.8.1.min.js

552 ms

module_49667248520_case-studies.min.js

module_49667248520_case-studies.min.js

549 ms

module_55656470869_recent-blogs.min.js

module_55656470869_recent-blogs.min.js

456 ms

5921162.js

5921162.js

456 ms

index.js

index.js

456 ms

css2

css2

26 ms

css2

css2

37 ms

gtm.js

gtm.js

147 ms

hotjar-1662600.js

hotjar-1662600.js

202 ms

dropdown.svg

dropdown.svg

240 ms

3b41446c-6891-4375-82ce-c3e6d2f58124.png

3b41446c-6891-4375-82ce-c3e6d2f58124.png

312 ms

incentivesmart-logo-dark.svg

incentivesmart-logo-dark.svg

232 ms

incentivesmart-logo.svg

incentivesmart-logo.svg

234 ms

Path%202%20Copy%203.svg

Path%202%20Copy%203.svg

229 ms

incgardient-hero-2.png

incgardient-hero-2.png

237 ms

oxytocin%20bg-1.png

oxytocin%20bg-1.png

307 ms

Blue-home-laptop-cheer.png

Blue-home-laptop-cheer.png

305 ms

essity_600.png

essity_600.png

309 ms

miele_600.png

miele_600.png

308 ms

karcher_600.png

karcher_600.png

246 ms

honeywell_600.png

honeywell_600.png

246 ms

microsoft_600.png

microsoft_600.png

387 ms

vodafone_600.png

vodafone_600.png

399 ms

coke_600.png

coke_600.png

399 ms

michelin_600.png

michelin_600.png

398 ms

jlg_600.png

jlg_600.png

398 ms

Seiko_logo_small.webp

Seiko_logo_small.webp

398 ms

intro-bg.svg

intro-bg.svg

477 ms

Platfrom_Assets_23_Rewards.webp

Platfrom_Assets_23_Rewards.webp

481 ms

vodafone%20bg.jpg

vodafone%20bg.jpg

479 ms

vodafone%20logo.png

vodafone%20logo.png

479 ms

miele%20bg.jpg

miele%20bg.jpg

478 ms

miele%20logo.png

miele%20logo.png

478 ms

qa%20bg.jpg

qa%20bg.jpg

516 ms

qa%20logo.png

qa%20logo.png

513 ms

The%20benefits%20of%20loyaly%20programmes.webp

The%20benefits%20of%20loyaly%20programmes.webp

522 ms

Customer%20retention%20programme%20examples.webp

Customer%20retention%20programme%20examples.webp

532 ms

Strategies%20for%20customer%20retention%20%26%20loyalty%20marketing.webp

Strategies%20for%20customer%20retention%20%26%20loyalty%20marketing.webp

524 ms

Customer%20Loyalty%20and%20retention.webp

Customer%20Loyalty%20and%20retention.webp

510 ms

How%20to%20retain%20customers-1.webp

How%20to%20retain%20customers-1.webp

554 ms

incentivesmart%202019%20full%20white%20RGB%20Copy%202.svg

incentivesmart%202019%20full%20white%20RGB%20Copy%202.svg

391 ms

fc008bae-5daa-4d57-adae-4377cfb5494b.png

fc008bae-5daa-4d57-adae-4377cfb5494b.png

395 ms

661f7c30-9cc2-4209-af74-729fcc5ce751.png

661f7c30-9cc2-4209-af74-729fcc5ce751.png

474 ms

The-best-loyalty-scheme-examples.jpg

The-best-loyalty-scheme-examples.jpg

531 ms

angle-double-right-duotone.svg

angle-double-right-duotone.svg

169 ms

cta-bg@2x.png

cta-bg@2x.png

628 ms

cta-hockey-mobile.png

cta-hockey-mobile.png

429 ms

Combined%20Shape.png

Combined%20Shape.png

428 ms

cta-bg-mobile.png

cta-bg-mobile.png

451 ms

landing

landing

330 ms

analytics.js

analytics.js

172 ms

destination

destination

184 ms

hotjar-1662600.js

hotjar-1662600.js

88 ms

modules.478d49d6cc21ec95d184.js

modules.478d49d6cc21ec95d184.js

250 ms

facebook.svg

facebook.svg

379 ms

linkedin.svg

linkedin.svg

373 ms

twitter.svg

twitter.svg

389 ms

youtube.svg

youtube.svg

384 ms

instagram_1.svg

instagram_1.svg

395 ms

5921162.js

5921162.js

280 ms

fb.js

fb.js

240 ms

conversations-embed.js

conversations-embed.js

250 ms

5921162.js

5921162.js

259 ms

web-interactives-embed.js

web-interactives-embed.js

278 ms

chevron-circle-right-light.svg

chevron-circle-right-light.svg

252 ms

collect

collect

38 ms

Accessibility Review

incentivesmart.com accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

incentivesmart.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

incentivesmart.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Incentivesmart.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Incentivesmart.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

incentivesmart.com

Open Graph data is detected on the main page of Incentivesmart. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: