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Page load speed analysis

  • 60/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    198 ms

  • Resources loaded

    4.3 sec

  • Page rendered

    340 ms

  • Total page load time

    4.9 sec

Click here to check amazing Incontinence Choice content for United Kingdom. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 198 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 103.9 kB
    Images 606.3 kB
    Javascripts 625.5 kB
    CSS 203.3 kB

    In fact, the total size of main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 625.5 kB which makes up the majority of the site volume.

    • Original 103.9 kB
    • After minification 90.5 kB
    • After compression 21.1 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.3 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.8 kB or 80% of the original size.

    • Original 606.3 kB
    • After optimization 412.9 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Incontinence Choice needs image optimization as it can save up to 193.4 kB or 32% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 625.5 kB
    • After minification 625.5 kB
    • After compression 168.4 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 457.1 kB or 73% of the original size.

    • Original 203.3 kB
    • After minification 198.7 kB
    • After compression 37.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 165.7 kB or 82% of the original size.

Network requests diagram

  • styles.css
  • widgets.css
  • ajax_cart.css
  • amshopby.css
  • styles.css
  • flint_feefo.css
  • ajax_cart_template_rounded.css
  • protoshow.css
  • featuredcategories.css
  • sagePaySuite.css
  • 9a1d3a72fac99d9d9d65ed02657e7754-1434437834.js
  • js
  • analytics.js
  • 1.JiBnMqyl6S.gif
  • free-economy.jpg
  • klevu-webstore.js
  • logo.gif
  • finalons.png
  • home-icon1.png
  • id_care_home_banner.jpg
  • 205198.jpg
  • attends_pull-ons_8s_16_-_3d_front_combi_-_copy.jpg
  • 365-day-return-policy(1).png
  • unbeaten-on-price_01.png
  • WarehouseOutlet.png
  • next-day-delivery.jpg
  • home-icon-unselected1.png
  • collect
  • collect
  • klevu-1423151362140357.js
  • gtmp_compiled_wPC6t3gu0Jc.js
  • feefologo.jsp
  • gold_trusted-ls-sm.jpg
  • feefologo.jsp
  • feefologo.jsp
  • feefologo.jsp
  • waterproof_polycotton_bedding_home_banner_2_.jpg
  • Base_0000_Pants_Normal_Wetness_Indicator.jpg
  • inco_banner_tenalights1.png
  • 10.5_tog_home_wa_4e5fbe3a1e8af_2.jpg
  • Disposable_All_in_Ones_1.jpg
  • bulk-orders-accepted.png
  • about-vat-exemption.png
  • Incontinence_Pads_and_Stretch_Pants_1.jpg
  • ga-audiences
  • klevu_search_box_klevu-1423151362140357.min.css
  • klevu-layout-basic.js
  • klevu-loader.GIF
  • nr-852.min.js
  • collect
  • shop_by_brand_sm.jpg
  • ajax-loader.gif
  • washablebedpad_1_7.jpg
  • toiletaidsrange_1.jpg
  • 14b2313976

Our browser made a total of 57 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original, 60% (34 requests) were made to and 9% (5 requests) were made to The less responsive or slowest element that took the longest time to load (2.8 sec) relates to the external source

Additional info on


The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Incontinence Choice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP addresses which are currently shared with 1 other domain. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 299
NS 300
NS 300
NS 300

300 Mname:
Serial: 1638384117
Refresh: 16384
Retry: 2048
Expire: 1048576
Minimum-ttl: 2560

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 95.1% of all visits is United Kingdom. It lies approximately 180 miles away from the server location (Ireland) and such a small distance can positively affect website speed, as data can travel really fast between those locations.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Incontinence Choice. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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