Tools & Wizards About Us
incredibledirect.com screenshot

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

incredibledirect.com

Led Bulbs | Electrical Accessories | Online Shopping | Incredibledirect | Incredible direct | Incredibledirect.com

Page Load Speed

4.5 sec in total

First Response

143 ms

Resources Loaded

3.9 sec

Page Rendered

409 ms

incredibledirect.com screenshot

About Website

Click here to check amazing Incredibledirect content. Otherwise, check out these important facts you probably never knew about incredibledirect.com

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Visit incredibledirect.com

Key Findings

We analyzed Incredibledirect.com page load time and found that the first response time was 143 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

incredibledirect.com performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value18.8 s

0/100

25%

SI (Speed Index)

Value17.4 s

0/100

10%

TBT (Total Blocking Time)

Value29,650 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.246

50/100

15%

TTI (Time to Interactive)

Value48.1 s

0/100

10%

Network Requests Diagram

incredibledirect.com

143 ms

incredibledirect.com

372 ms

a51cb0e73a7e5fb2c45f6d142eec8ffe.min.css

538 ms

styles-l.min.css

333 ms

81fc0bb1ae95d16d0948aa6f1f90c0bb.min.css

330 ms

Our browser made a total of 200 requests to load all elements on the main page. We found that 87% of them (173 requests) were addressed to the original Incredibledirect.com, 5% (9 requests) were made to Incredibledirect-image.s3-eu-west-1.amazonaws.com and 1% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (698 ms) relates to the external source Incredibledirect-image.s3-eu-west-1.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 284.3 kB (17%)

Content Size

1.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Incredibledirect.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 860.0 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 273.3 kB

  • Original 301.5 kB
  • After minification 254.3 kB
  • After compression 28.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 47.1 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 273.3 kB or 91% of the original size.

Image Optimization

-1%

Potential reduce by 4.6 kB

  • Original 860.0 kB
  • After minification 855.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Incredibledirect images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 5.3 kB

  • Original 399.4 kB
  • After minification 399.3 kB
  • After compression 394.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.1 kB

  • Original 146.4 kB
  • After minification 146.4 kB
  • After compression 145.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Incredibledirect.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 166 (89%)

Requests Now

186

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 186 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Incredibledirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 161 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

incredibledirect.com

incredibledirect.com

143 ms

incredibledirect.com

incredibledirect.com

372 ms

a51cb0e73a7e5fb2c45f6d142eec8ffe.min.css

a51cb0e73a7e5fb2c45f6d142eec8ffe.min.css

538 ms

styles-l.min.css

styles-l.min.css

333 ms

81fc0bb1ae95d16d0948aa6f1f90c0bb.min.css

81fc0bb1ae95d16d0948aa6f1f90c0bb.min.css

330 ms

css

css

37 ms

css

css

49 ms

settings_default.css

settings_default.css

323 ms

logo.png

logo.png

311 ms

slide2c.jpg

slide2c.jpg

698 ms

567a7f6dd35e4624b058d2cd5905d508.min.js

567a7f6dd35e4624b058d2cd5905d508.min.js

381 ms

conversion.js

conversion.js

35 ms

11f4a0b4cca07246337289a24.js

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114 ms

blank.png

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365 ms

item-7.jpg

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684 ms

loader-1.gif

loader-1.gif

442 ms

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685 ms

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684 ms

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419 ms

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491 ms

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508 ms

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514 ms

flag_default.png

flag_default.png

78 ms

loading.svg

loading.svg

75 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

104 ms

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

107 ms

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165 ms

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105 ms

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106 ms

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165 ms

opensans-700.woff

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106 ms

gtm.js

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209 ms

fbevents.js

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139 ms

jquery.mobile.custom.min.js

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107 ms

common.min.js

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109 ms

dataPost.min.js

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107 ms

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107 ms

jquery.min.js

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171 ms

translate-inline.min.js

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168 ms

mage-translation-dictionary.min.js

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171 ms

responsive.min.js

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168 ms

theme.min.js

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168 ms

catalog-add-to-cart.min.js

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163 ms

msrp.min.js

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296 ms

popper.min.js

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297 ms

jquery.unveil.min.js

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296 ms

yttheme.min.js

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298 ms

domReady.min.js

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297 ms

underscore.min.js

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297 ms

price-utils.min.js

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296 ms

sm_megamenu2.min.js

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299 ms

owl.carousel.min.js

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296 ms

compat.min.js

compat.min.js

280 ms

swatch-renderer.min.js

swatch-renderer.min.js

277 ms

custom-quickview.min.js

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316 ms

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525 ms

template.min.js

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202 ms

confirm.min.js

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204 ms

widget.min.js

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213 ms

main.min.js

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211 ms

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204 ms

jquery.min.js

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187 ms

translate.min.js

translate.min.js

484 ms

product-ids-resolver.min.js

product-ids-resolver.min.js

485 ms

product-info-resolver.min.js

product-info-resolver.min.js

484 ms

jquery-migrate.min.js

jquery-migrate.min.js

389 ms

tabs.min.js

tabs.min.js

387 ms

smart-keyboard-handler.min.js

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387 ms

mage.min.js

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463 ms

ie-class-fixer.min.js

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463 ms

text.min.js

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460 ms

hotjar-239171.js

hotjar-239171.js

366 ms

bat.js

bat.js

428 ms

dialog.min.js

dialog.min.js

441 ms

jquery-ui.min.js

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440 ms

matchMedia.min.js

matchMedia.min.js

429 ms

dropdown.min.js

dropdown.min.js

537 ms

jquery.parsequery.min.js

jquery.parsequery.min.js

527 ms

validation.min.js

validation.min.js

530 ms

core.min.js

core.min.js

522 ms

accordion.min.js

accordion.min.js

520 ms

autocomplete.min.js

autocomplete.min.js

523 ms

button.min.js

button.min.js

541 ms

datepicker.min.js

datepicker.min.js

551 ms

draggable.min.js

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550 ms

droppable.min.js

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550 ms

effect-blind.min.js

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548 ms

effect-bounce.min.js

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550 ms

effect-clip.min.js

effect-clip.min.js

608 ms

effect-drop.min.js

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616 ms

effect-explode.min.js

effect-explode.min.js

614 ms

effect-fade.min.js

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616 ms

effect-fold.min.js

effect-fold.min.js

618 ms

effect-highlight.min.js

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603 ms

effect-scale.min.js

effect-scale.min.js

659 ms

effect-pulsate.min.js

effect-pulsate.min.js

676 ms

effect-shake.min.js

effect-shake.min.js

673 ms

effect-slide.min.js

effect-slide.min.js

667 ms

effect-transfer.min.js

effect-transfer.min.js

666 ms

effect.min.js

effect.min.js

666 ms

menu.min.js

menu.min.js

408 ms

mouse.min.js

mouse.min.js

430 ms

position.min.js

position.min.js

430 ms

progressbar.min.js

progressbar.min.js

429 ms

resizable.min.js

resizable.min.js

429 ms

selectable.min.js

selectable.min.js

427 ms

modules.cbd9768ba80ba0be5b17.js

modules.cbd9768ba80ba0be5b17.js

73 ms

5295032.js

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58 ms

slider.min.js

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532 ms

sortable.min.js

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533 ms

spinner.min.js

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534 ms

tabs.min.js

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534 ms

timepicker.min.js

timepicker.min.js

534 ms

tooltip.min.js

tooltip.min.js

531 ms

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box-69edcc3187336f9b0a3fbb4c73be9fe6.html

51 ms

5295032

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96 ms

visit-data

visit-data

526 ms

custom-modal.min.js

custom-modal.min.js

431 ms

modal.min.js

modal.min.js

432 ms

knockout.min.js

knockout.min.js

432 ms

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knockout-es5.min.js

431 ms

engine.min.js

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429 ms

bootstrap.min.js

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428 ms

observable_array.min.js

observable_array.min.js

499 ms

bound-nodes.min.js

bound-nodes.min.js

493 ms

scripts.min.js

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493 ms

collapsible.min.js

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493 ms

product-info.min.js

product-info.min.js

492 ms

product-ids.min.js

product-ids.min.js

483 ms

clarity.js

clarity.js

24 ms

js-translation.json

js-translation.json

436 ms

validation.min.js

validation.min.js

462 ms

knockout-repeat.min.js

knockout-repeat.min.js

78 ms

knockout-fast-foreach.min.js

knockout-fast-foreach.min.js

78 ms

modal-popup.html

modal-popup.html

95 ms

modal-slide.html

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93 ms

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124 ms

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key-codes.min.js

78 ms

observable_source.min.js

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114 ms

renderer.min.js

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114 ms

console-logger.min.js

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125 ms

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140 ms

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180 ms

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200 ms

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autoselect.min.js

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datepicker.min.js

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253 ms

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tooltip.min.js

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317 ms

color-picker.min.js

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321 ms

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339 ms

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382 ms

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366 ms

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392 ms

class.min.js

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314 ms

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332 ms

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343 ms

logger.min.js

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332 ms

entry-factory.min.js

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334 ms

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351 ms

formatter.min.js

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357 ms

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381 ms

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403 ms

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403 ms

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registry.min.js

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409 ms

calendar.min.js

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307 ms

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211 ms

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Accessibility Review

incredibledirect.com accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

incredibledirect.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

incredibledirect.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Incredibledirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Incredibledirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

incredibledirect.com

Open Graph description is not detected on the main page of Incredibledirect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: