Tools & Wizards About Us
independentoutdoor.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

independentoutdoor.com

Independent Outdoor Network Inventory | Lamar Advertising

Page Load Speed

3.5 sec in total

First Response

15 ms

Resources Loaded

3 sec

Page Rendered

543 ms

independentoutdoor.com screenshot

About Website

Welcome to independentoutdoor.com homepage info - get ready to check Independent Outdoor best content right away, or after learning these important things about independentoutdoor.com

Lamar Advertising recently acquired Independent Outdoor Network’s billboard inventory, enhancing its media coverage across Connecticut, Massachusetts, South Carolina, Tennessee, Georgia, Illinois, Mis...

Visit independentoutdoor.com

Key Findings

We analyzed Independentoutdoor.com page load time and found that the first response time was 15 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

independentoutdoor.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value16.1 s

0/100

25%

SI (Speed Index)

Value10.2 s

9/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value17.0 s

4/100

10%

Network Requests Diagram

independentoutdoor.com

15 ms

ion

494 ms

gtm.js

105 ms

LamarForms.css

134 ms

cookieconsent.min.css

52 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Independentoutdoor.com, 70% (53 requests) were made to Lamar.com and 5% (4 requests) were made to Fast.fonts.com. The less responsive or slowest element that took the longest time to load (989 ms) relates to the external source Lamar.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 239.7 kB (16%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Independentoutdoor.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 956.0 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 125.3 kB

  • Original 147.3 kB
  • After minification 121.7 kB
  • After compression 22.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.6 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 125.3 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 3.4 kB

  • Original 956.0 kB
  • After minification 952.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Independent Outdoor images are well optimized though.

JavaScript Optimization

-22%

Potential reduce by 78.8 kB

  • Original 352.6 kB
  • After minification 352.4 kB
  • After compression 273.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 78.8 kB or 22% of the original size.

CSS Optimization

-51%

Potential reduce by 32.3 kB

  • Original 63.8 kB
  • After minification 62.4 kB
  • After compression 31.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Independentoutdoor.com needs all CSS files to be minified and compressed as it can save up to 32.3 kB or 51% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (63%)

Requests Now

71

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Independent Outdoor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

independentoutdoor.com

independentoutdoor.com

15 ms

ion

ion

494 ms

gtm.js

gtm.js

105 ms

LamarForms.css

LamarForms.css

134 ms

cookieconsent.min.css

cookieconsent.min.css

52 ms

css

css

65 ms

Fonts.css

Fonts.css

179 ms

global.css

global.css

359 ms

RTEStyles.css

RTEStyles.css

177 ms

js

js

158 ms

jquery-ui.custom.Default.css

jquery-ui.custom.Default.css

199 ms

Default.css

Default.css

176 ms

Custom.css

Custom.css

175 ms

visitoridentificationextension.aspx

visitoridentificationextension.aspx

620 ms

gaTracking.js

gaTracking.js

205 ms

29940.js

29940.js

156 ms

WebResource.axd

WebResource.axd

270 ms

respond.min.js

respond.min.js

175 ms

jquery-1.9.1.min.js

jquery-1.9.1.min.js

361 ms

jquery.labelify.js

jquery.labelify.js

269 ms

global.js

global.js

295 ms

jquery.carouFredSel-6.2.0-packed.js

jquery.carouFredSel-6.2.0-packed.js

340 ms

PerficientAddedJS.js

PerficientAddedJS.js

297 ms

jquery-ui-1.10.1.custom.min.js

jquery-ui-1.10.1.custom.min.js

388 ms

jquery.js

jquery.js

412 ms

jquery-ui.min.js

jquery-ui.min.js

427 ms

jquery-ui-i18n.js

jquery-ui-i18n.js

411 ms

json2.min.js

json2.min.js

401 ms

head.load.min.js

head.load.min.js

425 ms

sc.webform.js

sc.webform.js

444 ms

ScriptResource.axd

ScriptResource.axd

457 ms

ScriptResource.axd

ScriptResource.axd

484 ms

ScriptResource.axd

ScriptResource.axd

478 ms

buttons.js

buttons.js

113 ms

snap-engage.js

snap-engage.js

431 ms

cookieconsent.min.js

cookieconsent.min.js

88 ms

gdpr-compliance-banner.js

gdpr-compliance-banner.js

452 ms

8072.js

8072.js

153 ms

analytics.js

analytics.js

153 ms

js

js

43 ms

www.lamar.com.json

www.lamar.com.json

25 ms

collect

collect

16 ms

collect

collect

116 ms

05C23DB50A3248DF85959B11511CE173.png

05C23DB50A3248DF85959B11511CE173.png

127 ms

00901AF319C04B8395E1FF6B8EE067A0.jpg

00901AF319C04B8395E1FF6B8EE067A0.jpg

168 ms

698234B326AF40B1AA9875001F1014AF.jpg

698234B326AF40B1AA9875001F1014AF.jpg

256 ms

57F16052250A41C784D4113FD7A35ED4.jpg

57F16052250A41C784D4113FD7A35ED4.jpg

168 ms

A992AEF895204C5684C654C315C55332.jpg

A992AEF895204C5684C654C315C55332.jpg

167 ms

D6C5EDE176544A0CA94D0848EBBCCF05.jpg

D6C5EDE176544A0CA94D0848EBBCCF05.jpg

190 ms

225F2CBA7C5747C5B6AF4F6C6C04C2ED.jpg

225F2CBA7C5747C5B6AF4F6C6C04C2ED.jpg

302 ms

F47D631454324FA6AE05D10328C954DE.jpg

F47D631454324FA6AE05D10328C954DE.jpg

254 ms

F36214E1D5334E979AF40D4DE47AF705.jpg

F36214E1D5334E979AF40D4DE47AF705.jpg

279 ms

CDC308BE2E2C4D2D847B7F900F179D39.jpg

CDC308BE2E2C4D2D847B7F900F179D39.jpg

301 ms

43808B856AB24EECBA481851C706CA93.png

43808B856AB24EECBA481851C706CA93.png

279 ms

D1A081B401474BBEB38E57AA752F70B3.png

D1A081B401474BBEB38E57AA752F70B3.png

282 ms

DBB2CBBEEA924A80AAF05FAC288FA4FF.png

DBB2CBBEEA924A80AAF05FAC288FA4FF.png

282 ms

E0E9EE3FDE29443ABE06585D158B999E.png

E0E9EE3FDE29443ABE06585D158B999E.png

282 ms

97D4B6C8E01340808BD97E80B188E5AA.png

97D4B6C8E01340808BD97E80B188E5AA.png

299 ms

82852F816CA8490BB06F346B5C7C980F.png

82852F816CA8490BB06F346B5C7C980F.png

313 ms

1WIJVcY_E7-Ract5qDnva3NtJYujMSYi5

1WIJVcY_E7-Ract5qDnva3NtJYujMSYi5

308 ms

utility-nav-arrow.png

utility-nav-arrow.png

195 ms

print-icon.png

print-icon.png

171 ms

ac8280da-3de5-456d-bd77-8f01665452a9.svg

ac8280da-3de5-456d-bd77-8f01665452a9.svg

40 ms

b5c30ea8-0700-4fd2-aa12-cc45074693a9.eot

b5c30ea8-0700-4fd2-aa12-cc45074693a9.eot

116 ms

827d22bc-e38b-4ccf-8a21-1f9aaa76e402.svg

827d22bc-e38b-4ccf-8a21-1f9aaa76e402.svg

115 ms

1QZ1AsOhc6ZuQnsgS7zWWmCSgFbDqM4og

1QZ1AsOhc6ZuQnsgS7zWWmCSgFbDqM4og

190 ms

green-button-bg.png

green-button-bg.png

153 ms

input-left.png

input-left.png

989 ms

go-button.png

go-button.png

112 ms

3a14a994-a30e-494b-8a7b-5460202644ea.js

3a14a994-a30e-494b-8a7b-5460202644ea.js

110 ms

proxy-bg-left.png

proxy-bg-left.png

45 ms

proxy-bg-right.png

proxy-bg-right.png

44 ms

proxy-bg.png

proxy-bg.png

878 ms

9178e351-95c5-4913-9eeb-fd0645a18c2d.svg

9178e351-95c5-4913-9eeb-fd0645a18c2d.svg

59 ms

ServiceGetConfig

ServiceGetConfig

166 ms

pd.js

pd.js

25 ms

Accessibility Review

independentoutdoor.com accessibility score

70

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

independentoutdoor.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

independentoutdoor.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Independentoutdoor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Independentoutdoor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

independentoutdoor.com

Open Graph description is not detected on the main page of Independent Outdoor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: