Tools & Wizards About Us
infimark.com screenshot

Report Summary

  • 58

    Performance

    Renders faster than
    74% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

infimark.com

IFM - Insight Financial Marketing - Transactional & Behavioral Analytics

Page Load Speed

1 sec in total

First Response

78 ms

Resources Loaded

581 ms

Page Rendered

350 ms

infimark.com screenshot

About Website

Click here to check amazing Infimark content. Otherwise, check out these important facts you probably never knew about infimark.com

IFM - Insight Financial Marketing is the leading large-scale transactional/behavioral analytics company in the financial services industry.

Visit infimark.com

Key Findings

We analyzed Infimark.com page load time and found that the first response time was 78 ms and then it took 931 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

infimark.com performance score

58

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value5.2 s

60/100

10%

TBT (Total Blocking Time)

Value280 ms

81/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value5.9 s

66/100

10%

Network Requests Diagram

www.infimark.com

78 ms

css

34 ms

style.min.css

182 ms

mediaelementplayer-legacy.min.css

185 ms

wp-mediaelement.min.css

150 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Infimark.com, 78% (21 requests) were made to 9z803c.a2cdn1.secureserver.net and 11% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (326 ms) relates to the external source 9z803c.a2cdn1.secureserver.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 78.2 kB (10%)

Content Size

800.9 kB

After Optimization

722.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Infimark.com main page is 800.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 522.8 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 73.2 kB

  • Original 91.1 kB
  • After minification 88.7 kB
  • After compression 17.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.2 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 3.9 kB

  • Original 522.8 kB
  • After minification 518.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Infimark images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 37 B

  • Original 110.4 kB
  • After minification 110.4 kB
  • After compression 110.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.1 kB

  • Original 76.6 kB
  • After minification 76.6 kB
  • After compression 75.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Infimark.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (48%)

Requests Now

21

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Infimark. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.infimark.com

www.infimark.com

78 ms

css

css

34 ms

style.min.css

style.min.css

182 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

185 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

150 ms

avia-merged-styles-741d3cfd0790ef9d93e427589b1294aa.css

avia-merged-styles-741d3cfd0790ef9d93e427589b1294aa.css

157 ms

jquery.min.js

jquery.min.js

178 ms

jquery-migrate.min.js

jquery-migrate.min.js

178 ms

js

js

37 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

231 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

255 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

255 ms

avia-footer-scripts-e011af73fb028078da9971fa844a77b7.js

avia-footer-scripts-e011af73fb028078da9971fa844a77b7.js

326 ms

IFM_LOGO_BLACK_TRANS_300x156-300x138.png

IFM_LOGO_BLACK_TRANS_300x156-300x138.png

101 ms

20YearGraphicFINAL-rework-430.jpg

20YearGraphicFINAL-rework-430.jpg

104 ms

20-years-logo-cleaned-300x241.png

20-years-logo-cleaned-300x241.png

103 ms

book_IFM-Quick-Guide-Bank-Deposit-Growth-273x300.png

book_IFM-Quick-Guide-Bank-Deposit-Growth-273x300.png

102 ms

blog_header_revivie-customer-relationships-495x300.jpg

blog_header_revivie-customer-relationships-495x300.jpg

101 ms

blog_header_walmart-bank-495x300.jpg

blog_header_walmart-bank-495x300.jpg

104 ms

blog_header_what-is-personalization-in-banking_v2-495x300.jpg

blog_header_what-is-personalization-in-banking_v2-495x300.jpg

106 ms

IFM_LOGO_WHITE_TRANS_300x118-2.png

IFM_LOGO_WHITE_TRANS_300x118-2.png

105 ms

transparent_25.png

transparent_25.png

84 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

72 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

74 ms

entypo-fontello.woff

entypo-fontello.woff

72 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

74 ms

fontello.woff

fontello.woff

73 ms

Accessibility Review

infimark.com accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

infimark.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

infimark.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Infimark.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Infimark.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

infimark.com

Open Graph data is detected on the main page of Infimark. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: