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infinitewhite.com.au screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

infinitewhite.com.au

Teeth Whitening Developed by Dental Professionals – Infinite White

Page Load Speed

1.4 sec in total

First Response

346 ms

Resources Loaded

975 ms

Page Rendered

94 ms

infinitewhite.com.au screenshot

About Website

Click here to check amazing Infinite White content. Otherwise, check out these important facts you probably never knew about infinitewhite.com.au

Home teeth whitening kits developed and owned by Australian dental professionals. The same whitening formula used in dental clinics at a fraction of the cost.

Visit infinitewhite.com.au

Key Findings

We analyzed Infinitewhite.com.au page load time and found that the first response time was 346 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster. This domain responded with an error, which can significantly jeopardize Infinitewhite.com.au rating and web reputation

Performance Metrics

infinitewhite.com.au performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value5,400 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.396

25/100

15%

TTI (Time to Interactive)

Value14.5 s

8/100

10%

Network Requests Diagram

infinitewhite.com.au

346 ms

legacy.js

8 ms

modern.js

14 ms

extract-css-runtime-827e3a48cdb1196aef368-min.en-US.js

75 ms

extract-css-moment-js-vendor-98bddc81dc37f44faa7b2-min.en-US.js

69 ms

Our browser made a total of 15 requests to load all elements on the main page. We found that 7% of them (1 request) were addressed to the original Infinitewhite.com.au, 93% (14 requests) were made to Assets.squarespace.com. The less responsive or slowest element that took the longest time to load (489 ms) relates to the external source Assets.squarespace.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 991 B (1%)

Content Size

130.9 kB

After Optimization

129.9 kB

  • Images
  • JavaScript
  • CSS

In fact, the total size of Infinitewhite.com.au main page is 130.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. CSS take 104.3 kB which makes up the majority of the site volume.

HTML Optimization

-0%

Potential reduce by -8 B

  • Original 0 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This web page is already compressed.

Image Optimization

-27%

Potential reduce by 589 B

  • Original 2.2 kB
  • After minification 1.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Infinite White needs image optimization as it can save up to 589 B or 27% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 396 B

  • Original 24.4 kB
  • After minification 24.4 kB
  • After compression 24.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 14 B

  • Original 104.3 kB
  • After minification 104.3 kB
  • After compression 104.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Infinitewhite.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (64%)

Requests Now

14

After Optimization

5

  • Images
  • JavaScript
  • CSS

The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Infinite White. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

infinitewhite.com.au

infinitewhite.com.au

346 ms

legacy.js

legacy.js

8 ms

modern.js

modern.js

14 ms

extract-css-runtime-827e3a48cdb1196aef368-min.en-US.js

extract-css-runtime-827e3a48cdb1196aef368-min.en-US.js

75 ms

extract-css-moment-js-vendor-98bddc81dc37f44faa7b2-min.en-US.js

extract-css-moment-js-vendor-98bddc81dc37f44faa7b2-min.en-US.js

69 ms

cldr-resource-pack-bc070e7e07726bce41a00-min.en-US.js

cldr-resource-pack-bc070e7e07726bce41a00-min.en-US.js

64 ms

common-vendors-stable-a30753685e88d3c1847ad-min.en-US.js

common-vendors-stable-a30753685e88d3c1847ad-min.en-US.js

65 ms

common-vendors-6a94dd7dc5b0f4c581f4a-min.en-US.js

common-vendors-6a94dd7dc5b0f4c581f4a-min.en-US.js

68 ms

common-cc0a7469a3537e63759b3-min.en-US.js

common-cc0a7469a3537e63759b3-min.en-US.js

73 ms

common-16a9b54d179f469ec5631-min.en-US.css

common-16a9b54d179f469ec5631-min.en-US.css

408 ms

dialog-5bd08cd0377b3637414eb-min.en-US.js

dialog-5bd08cd0377b3637414eb-min.en-US.js

73 ms

dialog-89b254b5c87045b9e1360-min.en-US.css

dialog-89b254b5c87045b9e1360-min.en-US.css

453 ms

system-page-70ea1c6c65c8a5dd75597-min.en-US.js

system-page-70ea1c6c65c8a5dd75597-min.en-US.js

453 ms

system-page-da68cbe1026262605dd01-min.en-US.css

system-page-da68cbe1026262605dd01-min.en-US.css

489 ms

logomark-dark.png

logomark-dark.png

21 ms

Accessibility Review

infinitewhite.com.au accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

infinitewhite.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

infinitewhite.com.au SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Infinitewhite.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Infinitewhite.com.au main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

infinitewhite.com.au

Open Graph description is not detected on the main page of Infinite White. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: