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infinitymarketing.co.nz screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

infinitymarketing.co.nz

Auckland Marketing Agency | Effectively Marketing Your Business - The Marketing Baker

Page Load Speed

8.9 sec in total

First Response

597 ms

Resources Loaded

7.3 sec

Page Rendered

986 ms

infinitymarketing.co.nz screenshot

About Website

Welcome to infinitymarketing.co.nz homepage info - get ready to check Infinity Marketing best content right away, or after learning these important things about infinitymarketing.co.nz

SME Boutique Auckland Marketing Agency helping you attract more of your ideal clients with effective strategic marketing, with the right ingredients to make your business irresistible.

Visit infinitymarketing.co.nz

Key Findings

We analyzed Infinitymarketing.co.nz page load time and found that the first response time was 597 ms and then it took 8.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

infinitymarketing.co.nz performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value16.5 s

0/100

25%

SI (Speed Index)

Value13.3 s

2/100

10%

TBT (Total Blocking Time)

Value2,550 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.127

82/100

15%

TTI (Time to Interactive)

Value16.9 s

5/100

10%

Network Requests Diagram

infinitymarketing.co.nz

597 ms

infinitymarketing.co.nz

804 ms

www.infinitymarketing.co.nz

1203 ms

marketingbaker.com

975 ms

lc-public.css

20 ms

Our browser made a total of 117 requests to load all elements on the main page. We found that 3% of them (3 requests) were addressed to the original Infinitymarketing.co.nz, 55% (64 requests) were made to Fonts.gstatic.com and 38% (45 requests) were made to Marketingbaker.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Marketingbaker.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 564.7 kB (11%)

Content Size

5.2 MB

After Optimization

4.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Infinitymarketing.co.nz main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.6 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 312.2 kB

  • Original 376.0 kB
  • After minification 370.8 kB
  • After compression 63.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 312.2 kB or 83% of the original size.

Image Optimization

-5%

Potential reduce by 249.9 kB

  • Original 4.6 MB
  • After minification 4.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Infinity Marketing images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.2 kB

  • Original 157.8 kB
  • After minification 157.8 kB
  • After compression 155.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 390 B

  • Original 4.6 kB
  • After minification 4.3 kB
  • After compression 4.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Infinitymarketing.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (44%)

Requests Now

48

After Optimization

27

  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Infinity Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

infinitymarketing.co.nz

infinitymarketing.co.nz

597 ms

infinitymarketing.co.nz

infinitymarketing.co.nz

804 ms

www.infinitymarketing.co.nz

www.infinitymarketing.co.nz

1203 ms

marketingbaker.com

marketingbaker.com

975 ms

lc-public.css

lc-public.css

20 ms

style.css

style.css

433 ms

style.css

style.css

441 ms

loader.js

loader.js

26 ms

jquery.min.js

jquery.min.js

22 ms

jquery-migrate.min.js

jquery-migrate.min.js

466 ms

lc-public.js

lc-public.js

26 ms

js

js

74 ms

email-decode.min.js

email-decode.min.js

7 ms

css

css

24 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

11 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

16 ms

scripts.min.js

scripts.min.js

941 ms

jquery.fitvids.js

jquery.fitvids.js

26 ms

easypiechart.js

easypiechart.js

568 ms

salvattore.js

salvattore.js

35 ms

common.js

common.js

55 ms

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mediaelement-and-player.min.js

59 ms

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mediaelement-migrate.min.js

70 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

85 ms

fbevents.js

fbevents.js

155 ms

gtm.js

gtm.js

153 ms

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1260 ms

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144 ms

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1439 ms

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OTF_Symbol_Positive.png

951 ms

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144 ms

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145 ms

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1024 ms

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1037 ms

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1547 ms

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42 ms

Accessibility Review

infinitymarketing.co.nz accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

infinitymarketing.co.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

infinitymarketing.co.nz SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Infinitymarketing.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Infinitymarketing.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

infinitymarketing.co.nz

Open Graph data is detected on the main page of Infinity Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: