Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

influence.digital

Social Media Agency London

Page Load Speed

6.6 sec in total

First Response

813 ms

Resources Loaded

5.1 sec

Page Rendered

640 ms

influence.digital screenshot

About Website

Visit influence.digital now to see the best up-to-date Influence content and also check out these interesting facts you probably never knew about influence.digital

Influence Digital is nominated for Best Social Media Campaign 2022 by Marketing Week. Performance / Creative / Strategy : We Make A Difference

Visit influence.digital

Key Findings

We analyzed Influence.digital page load time and found that the first response time was 813 ms and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

influence.digital performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value12.3 s

0/100

25%

SI (Speed Index)

Value11.9 s

4/100

10%

TBT (Total Blocking Time)

Value1,340 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.4 s

15/100

10%

Network Requests Diagram

influence.digital

813 ms

style.min.css

334 ms

animate.css

327 ms

lvca-frontend.css

337 ms

icomoon.css

324 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 77% of them (71 requests) were addressed to the original Influence.digital, 10% (9 requests) were made to Fonts.gstatic.com and 4% (4 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Influence.digital.

Page Optimization Overview & Recommendations

Page size can be reduced by 139.8 kB (18%)

Content Size

787.9 kB

After Optimization

648.1 kB

In fact, the total size of Influence.digital main page is 787.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 332.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 118.7 kB

  • Original 147.6 kB
  • After minification 144.1 kB
  • After compression 28.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 118.7 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 1.8 kB

  • Original 135.8 kB
  • After minification 133.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Influence images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 7.2 kB

  • Original 332.0 kB
  • After minification 332.0 kB
  • After compression 324.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 12.1 kB

  • Original 172.6 kB
  • After minification 168.5 kB
  • After compression 160.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Influence.digital has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 65 (81%)

Requests Now

80

After Optimization

15

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Influence. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 30 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

influence.digital accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

influence.digital best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

influence.digital SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Influence.digital can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Influence.digital main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Influence. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: