Tools & Wizards About Us
informedchoice.org screenshot

Report Summary

  • 57

    Performance

    Renders faster than
    73% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

informedchoice.org

Informed Choice | Affordable Funeral & Cremation | Milwaukee, WI

Page Load Speed

2.6 sec in total

First Response

127 ms

Resources Loaded

2.3 sec

Page Rendered

176 ms

informedchoice.org screenshot

About Website

Visit informedchoice.org now to see the best up-to-date Informed Choice content and also check out these interesting facts you probably never knew about informedchoice.org

Informed Choice is an affordable funeral home providing funeral and cremation services in Milwaukee, WI. We assist with you funeral service needs.

Visit informedchoice.org

Key Findings

We analyzed Informedchoice.org page load time and found that the first response time was 127 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

informedchoice.org performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value5.1 s

62/100

10%

TBT (Total Blocking Time)

Value90 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

informedchoice.org

127 ms

www.informedchoice.org

244 ms

font-awesome.min.css

38 ms

style.min.css

21 ms

woocommerce-layout.css

29 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 81% of them (35 requests) were addressed to the original Informedchoice.org, 5% (2 requests) were made to Maxcdn.bootstrapcdn.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (270 ms) belongs to the original domain Informedchoice.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 57.3 kB (7%)

Content Size

850.7 kB

After Optimization

793.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Informedchoice.org main page is 850.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 612.9 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 46.6 kB

  • Original 56.7 kB
  • After minification 45.9 kB
  • After compression 10.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.9 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.6 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 3.7 kB

  • Original 612.9 kB
  • After minification 609.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Informed Choice images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 2.3 kB

  • Original 103.7 kB
  • After minification 103.7 kB
  • After compression 101.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 4.7 kB

  • Original 77.4 kB
  • After minification 75.4 kB
  • After compression 72.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Informedchoice.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (66%)

Requests Now

38

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Informed Choice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

informedchoice.org

informedchoice.org

127 ms

www.informedchoice.org

www.informedchoice.org

244 ms

font-awesome.min.css

font-awesome.min.css

38 ms

style.min.css

style.min.css

21 ms

woocommerce-layout.css

woocommerce-layout.css

29 ms

woocommerce.css

woocommerce.css

34 ms

styles.css

styles.css

51 ms

wpmu-ui.3.min.css

wpmu-ui.3.min.css

49 ms

animate.3.min.css

animate.3.min.css

34 ms

jquery.min.js

jquery.min.js

51 ms

jquery-migrate.min.js

jquery-migrate.min.js

50 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

75 ms

add-to-cart.min.js

add-to-cart.min.js

75 ms

js.cookie.min.js

js.cookie.min.js

94 ms

woocommerce.min.js

woocommerce.min.js

94 ms

lqb6uti.js

lqb6uti.js

74 ms

wc-blocks.css

wc-blocks.css

89 ms

sourcebuster.min.js

sourcebuster.min.js

94 ms

order-attribution.min.js

order-attribution.min.js

88 ms

bootstrap.min.js

bootstrap.min.js

95 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

100 ms

skrollr.min.js

skrollr.min.js

270 ms

blur.min.js

blur.min.js

101 ms

common.js

common.js

99 ms

wpmu-ui.3.min.js

wpmu-ui.3.min.js

101 ms

public.min.js

public.min.js

102 ms

swap.js

swap.js

92 ms

analytics.js

analytics.js

33 ms

logo.png

logo.png

18 ms

slideshow-1.png

slideshow-1.png

80 ms

1918539793.png

1918539793.png

18 ms

1051040318.png

1051040318.png

16 ms

2629661079.png

2629661079.png

78 ms

3853855049.png

3853855049.png

80 ms

1681746019.png

1681746019.png

78 ms

749998549.png

749998549.png

77 ms

collect

collect

16 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

238 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

13 ms

collect

collect

27 ms

ga-audiences

ga-audiences

106 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

17 ms

print.css

print.css

15 ms

Accessibility Review

informedchoice.org accessibility score

84

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

informedchoice.org best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

informedchoice.org SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Informedchoice.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Informedchoice.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

informedchoice.org

Open Graph data is detected on the main page of Informed Choice. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: