Tools & Wizards About Us
initial.com.sg screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

initial.com.sg

Washroom Hygiene & Scent Marketing in Singapore | Initial

Page Load Speed

218 ms in total

First Response

36 ms

Resources Loaded

129 ms

Page Rendered

53 ms

initial.com.sg screenshot

About Website

Click here to check amazing Initial content for Singapore. Otherwise, check out these important facts you probably never knew about initial.com.sg

Initial Hygiene is the expert in feminine hygiene, bathroom hygiene, hand hygiene, air fresheners and premium scenting. Contact us for an expert assessment

Visit initial.com.sg

Key Findings

We analyzed Initial.com.sg page load time and found that the first response time was 36 ms and then it took 182 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

initial.com.sg performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value6.2 s

43/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.159

73/100

15%

TTI (Time to Interactive)

Value5.0 s

77/100

10%

Network Requests Diagram

initial.com.sg

36 ms

initial.com.sg

36 ms

v1

37 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

55 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that 75% of them (3 requests) were addressed to the original Initial.com.sg, 25% (1 request) were made to Static.cloudflareinsights.com. The less responsive or slowest element that took the longest time to load (55 ms) relates to the external source Static.cloudflareinsights.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 485.0 kB (74%)

Content Size

652.0 kB

After Optimization

167.0 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Initial.com.sg main page is 652.0 kB. This result falls within a big category (top 100 000) of medium weight web pages. Only a small number of websites need less resources to load. Javascripts take 634.0 kB which makes up the majority of the site volume.

HTML Optimization

-55%

Potential reduce by 9.6 kB

  • Original 17.5 kB
  • After minification 17.5 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.6 kB or 55% of the original size.

JavaScript Optimization

-75%

Potential reduce by 475.3 kB

  • Original 634.0 kB
  • After minification 634.0 kB
  • After compression 158.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 475.3 kB or 75% of the original size.

CSS Optimization

-15%

Potential reduce by 76 B

  • Original 515 B
  • After minification 515 B
  • After compression 439 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Initial.com.sg needs all CSS files to be minified and compressed as it can save up to 76 B or 15% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

  • JavaScript

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Initial. According to our analytics all requests are already optimized.

Network Requests Diagram

initial.com.sg

initial.com.sg

36 ms

initial.com.sg

initial.com.sg

36 ms

v1

v1

37 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

55 ms

Accessibility Review

initial.com.sg accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

initial.com.sg best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

initial.com.sg SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Initial.com.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Initial.com.sg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

initial.com.sg

Open Graph description is not detected on the main page of Initial. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: