Tools & Wizards About Us
initial.nl screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

initial.nl

Rentokil Initial Nederland | Experts op het gebied van Hygiëne

Page Load Speed

2.1 sec in total

First Response

524 ms

Resources Loaded

1.2 sec

Page Rendered

400 ms

initial.nl screenshot

About Website

Welcome to initial.nl homepage info - get ready to check Initial best content right away, or after learning these important things about initial.nl

Rentokil Initial is marktleider in het voorzien van professionele reiniging ✓ hygiëne oplossingen voor Sanitair ✓ 24/7 Monitoring ✓ Hygiëne Trainingen ✓

Visit initial.nl

Key Findings

We analyzed Initial.nl page load time and found that the first response time was 524 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

initial.nl performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value4,650 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

www.initial.nl

524 ms

194 ms

challenges.css

23 ms

favicon.ico

36 ms

v1

28 ms

Our browser made a total of 7 requests to load all elements on the main page. We found that 14% of them (1 request) were addressed to the original Initial.nl, 86% (6 requests) were made to Initial.com. The less responsive or slowest element that took the longest time to load (524 ms) belongs to the original domain Initial.nl.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.1 kB (38%)

Content Size

13.6 kB

After Optimization

8.5 kB

  • HTML
  • CSS

In fact, the total size of Initial.nl main page is 13.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. HTML takes 11.0 kB which makes up the majority of the site volume.

HTML Optimization

-46%

Potential reduce by 5.1 kB

  • Original 11.0 kB
  • After minification 10.5 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.1 kB or 46% of the original size.

CSS Optimization

-1%

Potential reduce by 19 B

  • Original 2.6 kB
  • After minification 2.6 kB
  • After compression 2.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Initial.nl has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

4

After Optimization

4

  • Images
  • JavaScript
  • CSS

The browser has sent 4 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Initial. According to our analytics all requests are already optimized.

Network Requests Diagram

www.initial.nl

www.initial.nl

524 ms

194 ms

challenges.css

challenges.css

23 ms

favicon.ico

favicon.ico

36 ms

v1

v1

28 ms

transparent.gif

transparent.gif

23 ms

transparent.gif

transparent.gif

64 ms

Accessibility Review

initial.nl accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

initial.nl best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

initial.nl SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    NL

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Initial.nl can be misinterpreted by Google and other search engines. Our service has detected that Dutch is used on the page, and it does not match the claimed English language. Our system also found out that Initial.nl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

initial.nl

Open Graph description is not detected on the main page of Initial. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: