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initiative.nl screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

initiative.nl

Initiative

Page Load Speed

1.6 sec in total

First Response

192 ms

Resources Loaded

980 ms

Page Rendered

465 ms

initiative.nl screenshot

About Website

Welcome to initiative.nl homepage info - get ready to check Initiative best content right away, or after learning these important things about initiative.nl

Visit initiative.nl

Key Findings

We analyzed Initiative.nl page load time and found that the first response time was 192 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

initiative.nl performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value3.2 s

92/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.344

32/100

15%

TTI (Time to Interactive)

Value6.6 s

58/100

10%

Network Requests Diagram

initiative.nl

192 ms

www.initiative.com

153 ms

initiative.com

104 ms

api.js

31 ms

7826444ce1fdbda114cdb8c7be50cb16.css

19 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Initiative.nl, 95% (52 requests) were made to Initiative.com and 2% (1 request) were made to Google.com. The less responsive or slowest element that took the longest time to load (360 ms) relates to the external source Initiative.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 65.1 kB (4%)

Content Size

1.5 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Initiative.nl main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 56.4 kB

  • Original 70.5 kB
  • After minification 67.7 kB
  • After compression 14.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.4 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 529 B

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Initiative images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.4 kB

  • Original 331.9 kB
  • After minification 331.9 kB
  • After compression 330.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-10%

Potential reduce by 6.7 kB

  • Original 66.7 kB
  • After minification 66.7 kB
  • After compression 60.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Initiative.nl has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (33%)

Requests Now

48

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Initiative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

initiative.nl

initiative.nl

192 ms

www.initiative.com

www.initiative.com

153 ms

initiative.com

initiative.com

104 ms

api.js

api.js

31 ms

7826444ce1fdbda114cdb8c7be50cb16.css

7826444ce1fdbda114cdb8c7be50cb16.css

19 ms

style.min.css

style.min.css

40 ms

style.css

style.css

48 ms

mklb.css

mklb.css

31 ms

dflip.min.css

dflip.min.css

32 ms

gdpr-main-nf.css

gdpr-main-nf.css

41 ms

jquery.min.js

jquery.min.js

54 ms

jquery-migrate.min.js

jquery-migrate.min.js

54 ms

email-decode.min.js

email-decode.min.js

43 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

73 ms

navigation.js

navigation.js

112 ms

custom-script.js

custom-script.js

73 ms

mklb.js

mklb.js

73 ms

filter-dropdown.js

filter-dropdown.js

73 ms

dflip.min.js

dflip.min.js

113 ms

main.js

main.js

112 ms

recaptcha__en.js

recaptcha__en.js

46 ms

cropped-Initiative_RGB_OffWhite.png

cropped-Initiative_RGB_OffWhite.png

61 ms

header-bg-1.png

header-bg-1.png

60 ms

hp-hero.png

hp-hero.png

61 ms

hp-hero-badge-AList.png

hp-hero-badge-AList.png

186 ms

AW-GMAOTY.png

AW-GMAOTY.png

100 ms

bg1-small-stars-943x1024.png

bg1-small-stars-943x1024.png

102 ms

bg1-medium-stars-943x1024.png

bg1-medium-stars-943x1024.png

109 ms

bg1-large-stars-943x1024.png

bg1-large-stars-943x1024.png

100 ms

Blue_INI_FameFlow_Logo-1024x344.png

Blue_INI_FameFlow_Logo-1024x344.png

100 ms

handpointing.png

handpointing.png

127 ms

fameflow-thumb.png

fameflow-thumb.png

134 ms

we-believe-badge.png

we-believe-badge.png

146 ms

bnf-hp-bg.png

bnf-hp-bg.png

163 ms

bnf-hp-text-1024x424.png

bnf-hp-text-1024x424.png

262 ms

bnf-solidbg.png

bnf-solidbg.png

186 ms

ftg-bg.png

ftg-bg.png

192 ms

ftg-hp-bg.png

ftg-hp-bg.png

201 ms

ftg-hp-text-1024x588.png

ftg-hp-text-1024x588.png

222 ms

sm-stars2-1024x842.png

sm-stars2-1024x842.png

318 ms

md-stars2-1024x842.png

md-stars2-1024x842.png

237 ms

lg-stars2-1024x842.png

lg-stars2-1024x842.png

252 ms

fame-and-flow-logo-graphic-revised-1024x477.png

fame-and-flow-logo-graphic-revised-1024x477.png

257 ms

trayGraphic-1024x325.png

trayGraphic-1024x325.png

291 ms

See-our-work.png

See-our-work.png

292 ms

footer-bg.png

footer-bg.png

313 ms

footer-logo.png

footer-logo.png

310 ms

linkedin-icon.png

linkedin-icon.png

322 ms

mail-icon.png

mail-icon.png

308 ms

insta-icon.png

insta-icon.png

347 ms

Initiative_RGB_Blue-300x120.png

Initiative_RGB_Blue-300x120.png

360 ms

Aldine721_BT_Roman.woff

Aldine721_BT_Roman.woff

353 ms

Aldine721_BT_Bold.woff

Aldine721_BT_Bold.woff

257 ms

Aldine721_BT_Bold_Italic.woff

Aldine721_BT_Bold_Italic.woff

341 ms

LeagueGothic-Regular.woff

LeagueGothic-Regular.woff

237 ms

Accessibility Review

initiative.nl accessibility score

74

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

initiative.nl best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

initiative.nl SEO score

76

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Initiative.nl can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Initiative.nl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

initiative.nl

Open Graph description is not detected on the main page of Initiative. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: