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inkorporate.co.uk screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    65% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 99

    SEO

    Google-friendlier than
    94% of websites

inkorporate.co.uk

Inkorporate | Creative Design & Production for the Drinks Industry

Page Load Speed

4.5 sec in total

First Response

1.4 sec

Resources Loaded

2.6 sec

Page Rendered

551 ms

inkorporate.co.uk screenshot

About Website

Welcome to inkorporate.co.uk homepage info - get ready to check Inkorporate best content right away, or after learning these important things about inkorporate.co.uk

You’ll have seen us bring to life campaigns for the world’s leading drink brands. Enjoy a glimpse of the standard of work you can expect...

Visit inkorporate.co.uk

Key Findings

We analyzed Inkorporate.co.uk page load time and found that the first response time was 1.4 sec and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

inkorporate.co.uk performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

77/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

54/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value2,440 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.119

85/100

15%

TTI (Time to Interactive)

Value5.8 s

67/100

10%

Network Requests Diagram

inkorporate.co.uk

1354 ms

style.css

161 ms

jquery.min.js

20 ms

global-ck.js

188 ms

style.min.css

269 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 94% of them (51 requests) were addressed to the original Inkorporate.co.uk, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Inkorporate.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 63.9 kB (3%)

Content Size

2.5 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Inkorporate.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 37.6 kB

  • Original 44.2 kB
  • After minification 34.0 kB
  • After compression 6.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.1 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.6 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 21.0 kB

  • Original 2.3 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Inkorporate images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 1.6 kB

  • Original 69.0 kB
  • After minification 69.0 kB
  • After compression 67.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-20%

Potential reduce by 3.5 kB

  • Original 18.0 kB
  • After minification 18.0 kB
  • After compression 14.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Inkorporate.co.uk needs all CSS files to be minified and compressed as it can save up to 3.5 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (8%)

Requests Now

50

After Optimization

46

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Inkorporate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

inkorporate.co.uk

inkorporate.co.uk

1354 ms

style.css

style.css

161 ms

jquery.min.js

jquery.min.js

20 ms

global-ck.js

global-ck.js

188 ms

style.min.css

style.min.css

269 ms

wp-embed.min.js

wp-embed.min.js

93 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

119 ms

logo-2016.jpg

logo-2016.jpg

110 ms

down-nav.png

down-nav.png

111 ms

white.gif

white.gif

109 ms

analytics.js

analytics.js

48 ms

Absolut-Drinking-Vessels-0-Flamingo.jpg

Absolut-Drinking-Vessels-0-Flamingo.jpg

203 ms

The-American-Bar-Cocktail-Menu-2017-0.jpg

The-American-Bar-Cocktail-Menu-2017-0.jpg

222 ms

Tanqueray-No-10_Martini-Glass_0.jpg

Tanqueray-No-10_Martini-Glass_0.jpg

113 ms

Hendricks-Razor-Peeler-0.jpg

Hendricks-Razor-Peeler-0.jpg

208 ms

Stoli-Mule-0.jpg

Stoli-Mule-0.jpg

231 ms

Glenfiddich-21-Ritual-Serve-0.jpg

Glenfiddich-21-Ritual-Serve-0.jpg

357 ms

Elyx_Pineapple-of-Hospitality_0.jpg

Elyx_Pineapple-of-Hospitality_0.jpg

205 ms

Zacapa-Dry-Ice-Pourer-0.jpg

Zacapa-Dry-Ice-Pourer-0.jpg

283 ms

Perrier-Jouet-Ice-Bucket-Ritual-0.jpg

Perrier-Jouet-Ice-Bucket-Ritual-0.jpg

298 ms

The-Savoy-American-Bar-Grey-Goose-Oyster-and-Martini-Serve-0.jpg

The-Savoy-American-Bar-Grey-Goose-Oyster-and-Martini-Serve-0.jpg

299 ms

Chivas_Pininfarina_0.jpg

Chivas_Pininfarina_0.jpg

302 ms

Artesian_Surrealism_0.jpg

Artesian_Surrealism_0.jpg

388 ms

Havana-Club-Serving-Materials-0.jpg

Havana-Club-Serving-Materials-0.jpg

363 ms

Don-Julio-1942-Bottle-Glorifier-0.jpg

Don-Julio-1942-Bottle-Glorifier-0.jpg

388 ms

T10_Connaught-Trolley-0.jpg

T10_Connaught-Trolley-0.jpg

483 ms

Plymouth-Gin-The-Ivy-Martinez-Dispenser-0.jpg

Plymouth-Gin-The-Ivy-Martinez-Dispenser-0.jpg

383 ms

Grand-Marnier_Magnifique-Serve_0.jpg

Grand-Marnier_Magnifique-Serve_0.jpg

450 ms

Absolut-Elyx-Packaging-0.jpg

Absolut-Elyx-Packaging-0.jpg

444 ms

Artesian_Digidiva_0.jpg

Artesian_Digidiva_0.jpg

539 ms

Remy-Martin_Cut-Display_0.jpg

Remy-Martin_Cut-Display_0.jpg

543 ms

Ardbeg_Haar_0.jpg

Ardbeg_Haar_0.jpg

478 ms

B24_Ice-Bucket-0.jpg

B24_Ice-Bucket-0.jpg

603 ms

Zacapa_Jigger_0.jpg

Zacapa_Jigger_0.jpg

541 ms

CR_MOMA-Drinks-Trolley_0.jpg

CR_MOMA-Drinks-Trolley_0.jpg

567 ms

Aboslut-Elyx_POS_Ice-Bucket_0.jpg

Aboslut-Elyx_POS_Ice-Bucket_0.jpg

665 ms

BOW_Water-Campaign0.jpg

BOW_Water-Campaign0.jpg

696 ms

AB_Bar-Tools_0.jpg

AB_Bar-Tools_0.jpg

897 ms

Zacapa_Rooster_0.jpg

Zacapa_Rooster_0.jpg

622 ms

LAN_Serves_0-b.jpg

LAN_Serves_0-b.jpg

657 ms

GG_Martini-Serve0.jpg

GG_Martini-Serve0.jpg

761 ms

Hendricks_Traveller-Bag_0.jpg

Hendricks_Traveller-Bag_0.jpg

700 ms

Blind-Pig_Juice-Carton_0.jpg

Blind-Pig_Juice-Carton_0.jpg

748 ms

Zacapa_Vieux-Connaught_0.jpg

Zacapa_Vieux-Connaught_0.jpg

758 ms

collect

collect

38 ms

essence_sans-webfont.woff

essence_sans-webfont.woff

745 ms

essence_sans_light-webfont.woff

essence_sans_light-webfont.woff

751 ms

essence_sans_bold-webfont.woff

essence_sans_bold-webfont.woff

809 ms

AUCH_Valinch-Display0.jpg

AUCH_Valinch-Display0.jpg

826 ms

Connaught_Champagne-Trolley_0.jpg

Connaught_Champagne-Trolley_0.jpg

643 ms

BR_Disco-Inferno-0.jpg

BR_Disco-Inferno-0.jpg

662 ms

AB_Ice-Cube-Tray-0.jpg

AB_Ice-Cube-Tray-0.jpg

661 ms

JD_Serves0.jpg

JD_Serves0.jpg

705 ms

Bowmore_Sell-In-Tools_0.jpg

Bowmore_Sell-In-Tools_0.jpg

707 ms

Accessibility Review

inkorporate.co.uk accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

inkorporate.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

inkorporate.co.uk SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Inkorporate.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Inkorporate.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

inkorporate.co.uk

Open Graph description is not detected on the main page of Inkorporate. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: