Page load speed analysis
Total page load time
In fact, the total size of Inside.insead.edu main page is 155 B. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. HTML takes 155 B which makes up the majority of the site volume.
Original 155 B
After compression 114 B
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41 B or 26% of the original size.
Network requests diagram
Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Inside.insead.edu and no external sources were called. The less responsive or slowest element that took the longest time to load (861 ms) belongs to the original domain Inside.insead.edu.
Additional info on inside.insead.edu
This IP address is dedicated to Inside.insead.edu. This is the best domain hosting practice .
Language and encoding
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Inside.insead.edu can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Inside.insead.edu main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.
Inside.insead.edu has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.
Visitor World Map
Country of origin for 17.3% of all visits is India. It lies approximately 4600 miles away from the server location (United Kingdom) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up Inside.insead.edu page load time for the majority of users is moving the server to India or just closer to the user base.
Social Sharing Optimization
Open Graph description is not detected on the main page of Inside Insead. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:
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