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From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act...

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insightexpressai.com

154 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Insightexpressai.com and no external sources were called. The less responsive or slowest element that took the longest time to load (154 ms) belongs to the original domain Insightexpressai.com.

Content Size

1.5 MB

After Optimization

983.5 kB

In fact, the total size of Insightexpressai.com main page is 1.5 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 824.7 kB which makes up the majority of the site volume.

HTML Optimization

-62%

Potential reduce by 1.6 kB

Original 2.6 kB
After minification 2.4 kB
After compression 971 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.6 kB or 62% of the original size.

Image Optimization

-12%

Potential reduce by 102.8 kB

Original 824.7 kB
After minification 722.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Insightexpressai needs image optimization as it can save up to 102.8 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-61%

Potential reduce by 192.2 kB

Original 312.8 kB
After minification 309.6 kB
After compression 120.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 192.2 kB or 61% of the original size.

CSS Optimization

-58%

Potential reduce by 190.5 kB

Original 330.5 kB
After minification 290.1 kB
After compression 140.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Insightexpressai.com needs all CSS files to be minified and compressed as it can save up to 190.5 kB or 58% of the original size.

Requests Now

After Optimization

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Language and Encoding

Language Detected

Language Claimed

N/A

Encoding

N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insightexpressai.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Insightexpressai.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

insightexpressai.com

Open Graph description is not detected on the main page of Insightexpressai. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: