Tools & Wizards About Us
insightmrktg.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

insightmrktg.com

InSight Marketing Consultants | Westchester NY Marketing | Branding | Web Design

Page Load Speed

6.1 sec in total

First Response

1.4 sec

Resources Loaded

4.3 sec

Page Rendered

309 ms

insightmrktg.com screenshot

About Website

Click here to check amazing In Sight Mrktg content for United States. Otherwise, check out these important facts you probably never knew about insightmrktg.com

Providing expert marketing services to small and mid-size companies in Westchester, Fairfield & Bronx

Visit insightmrktg.com

Key Findings

We analyzed Insightmrktg.com page load time and found that the first response time was 1.4 sec and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

insightmrktg.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value12.0 s

0/100

25%

SI (Speed Index)

Value14.8 s

1/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value1.111

1/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

www.insightmrktg.com

1443 ms

style.min.css

30 ms

reset.css

25 ms

text.css

21 ms

grid-fluid.css

25 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 95% of them (77 requests) were addressed to the original Insightmrktg.com, 1% (1 request) were made to Fonts.googleapis.com and 1% (1 request) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Insightmrktg.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 984.4 kB (69%)

Content Size

1.4 MB

After Optimization

445.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Insightmrktg.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 820.8 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 63.4 kB

  • Original 83.0 kB
  • After minification 80.0 kB
  • After compression 19.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.4 kB or 76% of the original size.

Image Optimization

-12%

Potential reduce by 17.7 kB

  • Original 148.8 kB
  • After minification 131.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, In Sight Mrktg needs image optimization as it can save up to 17.7 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 580.3 kB

  • Original 820.8 kB
  • After minification 777.6 kB
  • After compression 240.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 580.3 kB or 71% of the original size.

CSS Optimization

-86%

Potential reduce by 322.9 kB

  • Original 377.4 kB
  • After minification 336.0 kB
  • After compression 54.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Insightmrktg.com needs all CSS files to be minified and compressed as it can save up to 322.9 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (70%)

Requests Now

79

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of In Sight Mrktg. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.insightmrktg.com

www.insightmrktg.com

1443 ms

style.min.css

style.min.css

30 ms

reset.css

reset.css

25 ms

text.css

text.css

21 ms

grid-fluid.css

grid-fluid.css

25 ms

jquery.ui.core.css

jquery.ui.core.css

21 ms

jquery.ui.accordion.css

jquery.ui.accordion.css

28 ms

jquery.ui.tabs.css

jquery.ui.tabs.css

28 ms

superfish.css

superfish.css

32 ms

nivo-slider.css

nivo-slider.css

33 ms

default.css

default.css

28 ms

prettyPhoto.css

prettyPhoto.css

37 ms

flexslider.css

flexslider.css

34 ms

common-style.css

common-style.css

38 ms

shortcodes.css

shortcodes.css

35 ms

style.css

style.css

36 ms

css

css

45 ms

custom.css

custom.css

39 ms

tw-recent-posts-widget.css

tw-recent-posts-widget.css

40 ms

default.css

default.css

49 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

42 ms

jquery-ui-1.8.23.min.js

jquery-ui-1.8.23.min.js

43 ms

superfish.js

superfish.js

39 ms

supersubs.js

supersubs.js

40 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

42 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

41 ms

jquery.cycle.js

jquery.cycle.js

42 ms

jquery.nivo.slider.pack.js

jquery.nivo.slider.pack.js

44 ms

jquery.mobilemenu.js

jquery.mobilemenu.js

42 ms

scripts.js

scripts.js

42 ms

custom.js

custom.js

43 ms

adapt.js

adapt.js

44 ms

formreset.min.css

formreset.min.css

45 ms

formsmain.min.css

formsmain.min.css

86 ms

readyclass.min.css

readyclass.min.css

85 ms

browsers.min.css

browsers.min.css

84 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

84 ms

conversion.js

conversion.js

127 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

78 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

77 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

74 ms

wp-polyfill.min.js

wp-polyfill.min.js

76 ms

dom-ready.min.js

dom-ready.min.js

76 ms

hooks.min.js

hooks.min.js

74 ms

i18n.min.js

i18n.min.js

75 ms

a11y.min.js

a11y.min.js

76 ms

jquery.json.min.js

jquery.json.min.js

70 ms

gravityforms.min.js

gravityforms.min.js

80 ms

hoverIntent.min.js

hoverIntent.min.js

78 ms

jquery.orbit-1.3.0.min.js

jquery.orbit-1.3.0.min.js

76 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

78 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

77 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

74 ms

vimeo.min.js

vimeo.min.js

73 ms

utils.min.js

utils.min.js

85 ms

vendor-theme.min.js

vendor-theme.min.js

83 ms

scripts-theme.min.js

scripts-theme.min.js

83 ms

header-bg.png

header-bg.png

41 ms

logo.png

logo.png

40 ms

search_2.png

search_2.png

38 ms

googleplus-icon.png

googleplus-icon.png

41 ms

twitter-icon.png

twitter-icon.png

39 ms

in-icon.png

in-icon.png

40 ms

facebook-icon.png

facebook-icon.png

41 ms

menu-bg.png

menu-bg.png

41 ms

content-container-bg.png

content-container-bg.png

42 ms

targeting1.jpg

targeting1.jpg

43 ms

tactics1.jpg

tactics1.jpg

42 ms

motivating1.jpg

motivating1.jpg

42 ms

effective1.jpg

effective1.jpg

43 ms

check.png

check.png

42 ms

button-bg.png

button-bg.png

40 ms

sidebar_r_t.png

sidebar_r_t.png

35 ms

sidebar_r_b.png

sidebar_r_b.png

35 ms

bottom-bg-top.png

bottom-bg-top.png

102 ms

footer-bg-top.png

footer-bg-top.png

101 ms

arrow-top.png

arrow-top.png

102 ms

100 ms

arrow-down.png

arrow-down.png

16 ms

mejs-controls.svg

mejs-controls.svg

15 ms

BngRUXNadjH0qYEzV7ab-oWlsbCGwRg.ttf

BngRUXNadjH0qYEzV7ab-oWlsbCGwRg.ttf

24 ms

Accessibility Review

insightmrktg.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best Practices

insightmrktg.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

insightmrktg.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insightmrktg.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Insightmrktg.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

insightmrktg.com

Open Graph data is detected on the main page of In Sight Mrktg. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: