Tools & Wizards About Us
insightoutdoor.co.za screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

insightoutdoor.co.za

Home - INSIGHT OUTDOOR

Page Load Speed

12.7 sec in total

First Response

3.2 sec

Resources Loaded

8.7 sec

Page Rendered

793 ms

insightoutdoor.co.za screenshot

About Website

Visit insightoutdoor.co.za now to see the best up-to-date INSIGHT OUTDOOR content and also check out these interesting facts you probably never knew about insightoutdoor.co.za

since 2005 outdoor Advertising Insight has well-established relationships with international companies, local companies as well as all the major media-and-advertising agencies in South Africa. product...

Visit insightoutdoor.co.za

Key Findings

We analyzed Insightoutdoor.co.za page load time and found that the first response time was 3.2 sec and then it took 9.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

insightoutdoor.co.za performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value20.0 s

0/100

10%

TBT (Total Blocking Time)

Value300 ms

79/100

30%

CLS (Cumulative Layout Shift)

Value0.067

97/100

15%

TTI (Time to Interactive)

Value22.1 s

1/100

10%

Network Requests Diagram

insightoutdoor.co.za

3208 ms

frontend.min.css

1198 ms

css

41 ms

elementor-icons.min.css

475 ms

frontend.min.css

1652 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 84% of them (63 requests) were addressed to the original Insightoutdoor.co.za, 12% (9 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain Insightoutdoor.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (34%)

Content Size

3.9 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Insightoutdoor.co.za main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 129.3 kB

  • Original 153.3 kB
  • After minification 149.2 kB
  • After compression 24.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.3 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 39.8 kB

  • Original 2.3 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. INSIGHT OUTDOOR images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 290.6 kB

  • Original 420.0 kB
  • After minification 420.0 kB
  • After compression 129.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 290.6 kB or 69% of the original size.

CSS Optimization

-87%

Potential reduce by 838.8 kB

  • Original 962.9 kB
  • After minification 959.9 kB
  • After compression 124.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Insightoutdoor.co.za needs all CSS files to be minified and compressed as it can save up to 838.8 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (59%)

Requests Now

61

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of INSIGHT OUTDOOR. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

insightoutdoor.co.za

insightoutdoor.co.za

3208 ms

frontend.min.css

frontend.min.css

1198 ms

css

css

41 ms

elementor-icons.min.css

elementor-icons.min.css

475 ms

frontend.min.css

frontend.min.css

1652 ms

swiper.min.css

swiper.min.css

947 ms

post-38.css

post-38.css

713 ms

frontend.min.css

frontend.min.css

1188 ms

all.min.css

all.min.css

1204 ms

v4-shims.min.css

v4-shims.min.css

1203 ms

post-30.css

post-30.css

969 ms

post-1862.css

post-1862.css

1186 ms

post-2751.css

post-2751.css

1210 ms

css

css

39 ms

fontawesome.min.css

fontawesome.min.css

1660 ms

solid.min.css

solid.min.css

1426 ms

brands.min.css

brands.min.css

1428 ms

v4-shims.min.js

v4-shims.min.js

1439 ms

js

js

74 ms

animations.min.css

animations.min.css

1224 ms

galleries.min.css

galleries.min.css

1614 ms

frontend.min.js

frontend.min.js

1628 ms

jquery.min.js

jquery.min.js

1726 ms

jquery-migrate.min.js

jquery-migrate.min.js

1630 ms

jquery.sticky.min.js

jquery.sticky.min.js

1706 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

1737 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

1725 ms

webpack.runtime.min.js

webpack.runtime.min.js

1736 ms

frontend-modules.min.js

frontend-modules.min.js

1943 ms

hooks.min.js

hooks.min.js

1947 ms

i18n.min.js

i18n.min.js

1948 ms

frontend.min.js

frontend.min.js

1949 ms

waypoints.min.js

waypoints.min.js

1948 ms

core.min.js

core.min.js

1945 ms

frontend.min.js

frontend.min.js

2183 ms

elements-handlers.min.js

elements-handlers.min.js

2182 ms

underscore.min.js

underscore.min.js

2180 ms

wp-util.min.js

wp-util.min.js

2181 ms

frontend.min.js

frontend.min.js

2189 ms

logo1@2x.png

logo1@2x.png

751 ms

logo1@2x-300x170.png

logo1@2x-300x170.png

957 ms

PAVELITES.jpg

PAVELITES.jpg

1194 ms

DIGITAL_BILBOARDS.jpg

DIGITAL_BILBOARDS.jpg

961 ms

citilites.jpg

citilites.jpg

1438 ms

DIGITAL_BILLBOARDS.jpg

DIGITAL_BILLBOARDS.jpg

1433 ms

Insight_Outdoors_Slider_4.jpg

Insight_Outdoors_Slider_4.jpg

1202 ms

advertising-586130_1280.jpg

advertising-586130_1280.jpg

1428 ms

Audi-logo-1999-1920x1080-1-1024x576.png

Audi-logo-1999-1920x1080-1-1024x576.png

1200 ms

Mcdonalds-Logo-PNG-Free-Download-1024x729.png

Mcdonalds-Logo-PNG-Free-Download-1024x729.png

1433 ms

dstv-logo-vector.png

dstv-logo-vector.png

1438 ms

1200px-ABSA_Group_Limited_Logo.svg-1024x1024.png

1200px-ABSA_Group_Limited_Logo.svg-1024x1024.png

1441 ms

steers.jpg

steers.jpg

1664 ms

toyota-logos-brands-logotypes-0-1024x712.png

toyota-logos-brands-logotypes-0-1024x712.png

1907 ms

1196px-Logo_of_Wimpy.svg-1-1024x877.png

1196px-Logo_of_Wimpy.svg-1-1024x877.png

1670 ms

flysafair-logo-vector.png

flysafair-logo-vector.png

1678 ms

Gallery_001-768x576.jpg

Gallery_001-768x576.jpg

1515 ms

Gallery_003-768x576.jpg

Gallery_003-768x576.jpg

1523 ms

Gallery_006-768x576.jpg

Gallery_006-768x576.jpg

1738 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

18 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

32 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

74 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aXw.woff

107 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aXw.woff

110 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

108 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

108 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aXw.woff

107 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aXw.woff

107 ms

eicons.woff

eicons.woff

1747 ms

fa-solid-900.woff

fa-solid-900.woff

1688 ms

fa-regular-400.woff

fa-regular-400.woff

1657 ms

fa-brands-400.woff

fa-brands-400.woff

1657 ms

Gallery_005-768x576.jpg

Gallery_005-768x576.jpg

1868 ms

Gallery_004-768x576.jpg

Gallery_004-768x576.jpg

1872 ms

Gallery_002-768x576.jpg

Gallery_002-768x576.jpg

1672 ms

INSIGHTOUTDOOR_LOGO.png

INSIGHTOUTDOOR_LOGO.png

1676 ms

Accessibility Review

insightoutdoor.co.za accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

insightoutdoor.co.za best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

insightoutdoor.co.za SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insightoutdoor.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Insightoutdoor.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

insightoutdoor.co.za

Open Graph data is detected on the main page of INSIGHT OUTDOOR. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: