Tools & Wizards About Us
insigniaadvertising.co.za screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

insigniaadvertising.co.za

Insignia Digital | Advertising & Media Agency

Page Load Speed

9.9 sec in total

First Response

277 ms

Resources Loaded

9.5 sec

Page Rendered

71 ms

insigniaadvertising.co.za screenshot

About Website

Visit insigniaadvertising.co.za now to see the best up-to-date Insignia Advertising content and also check out these interesting facts you probably never knew about insigniaadvertising.co.za

Visit insigniaadvertising.co.za

Key Findings

We analyzed Insigniaadvertising.co.za page load time and found that the first response time was 277 ms and then it took 9.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

insigniaadvertising.co.za performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value11.5 s

5/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value10.2 s

25/100

10%

Network Requests Diagram

insigniaadvertising.co.za

277 ms

insigniadigital.co.za

3553 ms

cookieblocker.min.css

634 ms

css

34 ms

css

22 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Insigniaadvertising.co.za, 77% (59 requests) were made to Insigniadigital.co.za and 18% (14 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.6 sec) relates to the external source Insigniadigital.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 120.5 kB (27%)

Content Size

446.2 kB

After Optimization

325.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Insigniaadvertising.co.za main page is 446.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 201.1 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 117.1 kB

  • Original 142.4 kB
  • After minification 141.4 kB
  • After compression 25.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.1 kB or 82% of the original size.

Image Optimization

-31%

Potential reduce by 2.6 kB

  • Original 8.3 kB
  • After minification 5.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Insignia Advertising needs image optimization as it can save up to 2.6 kB or 31% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 437 B

  • Original 201.1 kB
  • After minification 201.1 kB
  • After compression 200.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 375 B

  • Original 94.5 kB
  • After minification 94.5 kB
  • After compression 94.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Insigniaadvertising.co.za has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 57 (95%)

Requests Now

60

After Optimization

3

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Insignia Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

insigniaadvertising.co.za

insigniaadvertising.co.za

277 ms

insigniadigital.co.za

insigniadigital.co.za

3553 ms

cookieblocker.min.css

cookieblocker.min.css

634 ms

css

css

34 ms

css

css

22 ms

choices.min.css

choices.min.css

639 ms

um-modal.min.css

um-modal.min.css

646 ms

jquery-ui.min.css

jquery-ui.min.css

961 ms

tipsy.min.css

tipsy.min.css

963 ms

um-raty.min.css

um-raty.min.css

959 ms

select2.min.css

select2.min.css

981 ms

um-fileupload.min.css

um-fileupload.min.css

989 ms

um-confirm.min.css

um-confirm.min.css

987 ms

default.min.css

default.min.css

1281 ms

default.date.min.css

default.date.min.css

1282 ms

default.time.min.css

default.time.min.css

1300 ms

fonticons-ii.min.css

fonticons-ii.min.css

1346 ms

fonticons-fa.min.css

fonticons-fa.min.css

1349 ms

um-fontawesome.min.css

um-fontawesome.min.css

1677 ms

common.min.css

common.min.css

1621 ms

um-responsive.min.css

um-responsive.min.css

1624 ms

um-styles.min.css

um-styles.min.css

1631 ms

cropper.min.css

cropper.min.css

1693 ms

um-profile.min.css

um-profile.min.css

1692 ms

um-account.min.css

um-account.min.css

1946 ms

um-misc.min.css

um-misc.min.css

1950 ms

um-old-default.min.css

um-old-default.min.css

1955 ms

jquery.min.js

jquery.min.js

2074 ms

jquery-migrate.min.js

jquery-migrate.min.js

2074 ms

js

js

73 ms

um-gdpr.min.js

um-gdpr.min.js

2071 ms

scripts.min.js

scripts.min.js

2959 ms

common.js

common.js

2317 ms

googlesitekit-events-provider-wpforms-b35450445f9cb0eeb855.js

googlesitekit-events-provider-wpforms-b35450445f9cb0eeb855.js

2278 ms

underscore.min.js

underscore.min.js

2414 ms

wp-util.min.js

wp-util.min.js

2413 ms

hooks.min.js

hooks.min.js

2415 ms

i18n.min.js

i18n.min.js

2640 ms

tipsy.min.js

tipsy.min.js

2642 ms

um-confirm.min.js

um-confirm.min.js

2734 ms

picker.min.js

picker.min.js

2751 ms

picker.date.min.js

picker.date.min.js

2446 ms

picker.time.min.js

picker.time.min.js

2336 ms

common.min.js

common.min.js

2330 ms

cropper.min.js

cropper.min.js

2107 ms

common-frontend.min.js

common-frontend.min.js

2133 ms

um-modal.min.js

um-modal.min.js

2125 ms

jquery-form.min.js

jquery-form.min.js

2348 ms

fileupload.js

fileupload.js

2343 ms

um-functions.min.js

um-functions.min.js

2331 ms

um-responsive.min.js

um-responsive.min.js

2108 ms

um-conditional.min.js

um-conditional.min.js

2152 ms

select2.full.min.js

select2.full.min.js

2470 ms

en.js

en.js

2936 ms

um-raty.min.js

um-raty.min.js

2947 ms

um-scripts.min.js

um-scripts.min.js

2689 ms

um-profile.min.js

um-profile.min.js

2726 ms

um-account.min.js

um-account.min.js

2784 ms

complianz.min.js

complianz.min.js

2940 ms

Screenshot-2024-11-26-101523.png

Screenshot-2024-11-26-101523.png

2542 ms

et-divi-dynamic-474-late.css

et-divi-dynamic-474-late.css

2514 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w3aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w3aX8.ttf

24 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w3aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w3aX8.ttf

31 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w3aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w3aX8.ttf

42 ms

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44 ms

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44 ms

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41 ms

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44 ms

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JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw3aX8.ttf

38 ms

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50 ms

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50 ms

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49 ms

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50 ms

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50 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVc.ttf

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50 ms

modules.woff

modules.woff

3211 ms

style.min.css

style.min.css

326 ms

Accessibility Review

insigniaadvertising.co.za accessibility score

88

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

insigniaadvertising.co.za best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

insigniaadvertising.co.za SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insigniaadvertising.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Insigniaadvertising.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

insigniaadvertising.co.za

Open Graph description is not detected on the main page of Insignia Advertising. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: