Report Summary

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    Best Practices

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DomainLore: domain auction for, ends 2021-05-05 14:00:00

Page Load Speed

2.5 sec in total

First Response

15 ms

Resources Loaded

1.9 sec

Page Rendered

600 ms screenshot

About Website

Click here to check amazing Instyle content for United Kingdom. Otherwise, check out these important facts you probably never knew about

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Key Findings

We analyzed page load time and found that the first response time was 15 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

15 ms

32 ms


8 ms


18 ms


11 ms

Our browser made a total of 239 requests to load all elements on the main page. We found that 10% of them (25 requests) were addressed to the original, 23% (55 requests) were made to and 6% (15 requests) were made to The less responsive or slowest element that took the longest time to load (596 ms) relates to the external source

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (31%)

Content Size

6.3 MB

After Optimization

4.3 MB

In fact, the total size of main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 178.0 kB

  • Original 237.0 kB
  • After minification 227.6 kB
  • After compression 59.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 178.0 kB or 75% of the original size.

Image Optimization


Potential reduce by 117.5 kB

  • Original 3.5 MB
  • After minification 3.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Instyle images are well optimized though.

JavaScript Optimization


Potential reduce by 1.5 MB

  • Original 2.3 MB
  • After minification 2.2 MB
  • After compression 815.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.5 MB or 65% of the original size.

CSS Optimization


Potential reduce by 156.6 kB

  • Original 183.2 kB
  • After minification 182.6 kB
  • After compression 26.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 156.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 139 (63%)

Requests Now


After Optimization


The browser has sent 220 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Instyle. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 94 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Instyle. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: