Tools & Wizards About Us
insureline.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

insureline.com

InsureLine - Home, Auto, Commercial, Travel Insurance

Page Load Speed

4.2 sec in total

First Response

84 ms

Resources Loaded

3.5 sec

Page Rendered

628 ms

insureline.com screenshot

About Website

Visit insureline.com now to see the best up-to-date Insure Line content and also check out these interesting facts you probably never knew about insureline.com

InsureLine is Canada's leading insurance brokerage. Auto, home, commercial, travel and more. Contact us for a personalize quote today.

Visit insureline.com

Key Findings

We analyzed Insureline.com page load time and found that the first response time was 84 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

insureline.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value10.9 s

0/100

25%

SI (Speed Index)

Value9.7 s

10/100

10%

TBT (Total Blocking Time)

Value3,720 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.031

100/100

15%

TTI (Time to Interactive)

Value21.8 s

1/100

10%

Network Requests Diagram

insureline.com

84 ms

insureline.com

684 ms

all.css

105 ms

css2

93 ms

style.min.css

49 ms

Our browser made a total of 144 requests to load all elements on the main page. We found that 61% of them (88 requests) were addressed to the original Insureline.com, 11% (16 requests) were made to Fonts.gstatic.com and 6% (8 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Data.insureline.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 523.7 kB (14%)

Content Size

3.7 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Insureline.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 97.3 kB

  • Original 113.9 kB
  • After minification 92.9 kB
  • After compression 16.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.0 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 97.3 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 59.4 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Insure Line images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 34.6 kB

  • Original 648.8 kB
  • After minification 648.5 kB
  • After compression 614.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-76%

Potential reduce by 332.5 kB

  • Original 435.4 kB
  • After minification 434.6 kB
  • After compression 102.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Insureline.com needs all CSS files to be minified and compressed as it can save up to 332.5 kB or 76% of the original size.

Requests Breakdown

Number of requests can be reduced by 46 (39%)

Requests Now

119

After Optimization

73

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 119 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Insure Line. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

insureline.com

insureline.com

84 ms

insureline.com

insureline.com

684 ms

all.css

all.css

105 ms

css2

css2

93 ms

style.min.css

style.min.css

49 ms

widget.css

widget.css

82 ms

classic-themes.min.css

classic-themes.min.css

78 ms

gravity-forms-bootstrap.css

gravity-forms-bootstrap.css

92 ms

pagenavi-css.css

pagenavi-css.css

92 ms

bootstrap.min.css

bootstrap.min.css

94 ms

starterbsc.css

starterbsc.css

100 ms

owl.carousel.css

owl.carousel.css

95 ms

owl.theme.default.css

owl.theme.default.css

186 ms

editor.css

editor.css

185 ms

lity.min.css

lity.min.css

186 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

69 ms

default.css

default.css

182 ms

jquery.js

jquery.js

190 ms

jquery.min.js

jquery.min.js

204 ms

jquery-migrate.min.js

jquery-migrate.min.js

185 ms

js

js

188 ms

js

js

187 ms

css

css

177 ms

data.js

data.js

89 ms

bootstrap.min.js

bootstrap.min.js

177 ms

carousel.js

carousel.js

262 ms

owl.carousel.js

owl.carousel.js

263 ms

starterbs.js

starterbs.js

262 ms

jquery.matchHeight.js

jquery.matchHeight.js

259 ms

lity.min.js

lity.min.js

264 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

70 ms

api.js

api.js

85 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

121 ms

gtm.js

gtm.js

1049 ms

2b27MwOZaZ4

2b27MwOZaZ4

342 ms

insureline-logo.svg

insureline-logo.svg

239 ms

icbc-autoplan-white.svg

icbc-autoplan-white.svg

242 ms

home.svg

home.svg

237 ms

condo-icon.svg

condo-icon.svg

235 ms

renters-icon.svg

renters-icon.svg

243 ms

auto.svg

auto.svg

239 ms

motorcycle-icon.svg

motorcycle-icon.svg

253 ms

boat-icon.svg

boat-icon.svg

249 ms

travel-icon.svg

travel-icon.svg

250 ms

commercial-icon.svg

commercial-icon.svg

253 ms

more-icon.svg

more-icon.svg

249 ms

ILS.png

ILS.png

244 ms

ClearCut.png

ClearCut.png

255 ms

Website-Blog-Post-Image.jpg

Website-Blog-Post-Image.jpg

318 ms

MARSExpansionPlans.jpg

MARSExpansionPlans.jpg

328 ms

IBABC-StrataHandbook.jpg

IBABC-StrataHandbook.jpg

473 ms

canada-map.png

canada-map.png

256 ms

intact-opt.jpg

intact-opt.jpg

257 ms

family-insurance-solutions-opt.jpg

family-insurance-solutions-opt.jpg

258 ms

tugo-opt.jpg

tugo-opt.jpg

314 ms

aviva-opt.jpg

aviva-opt.jpg

315 ms

coalitionBW.png

coalitionBW.png

314 ms

optimum-opt.jpg

optimum-opt.jpg

327 ms

cansure-opt.jpg

cansure-opt.jpg

325 ms

chubb-opt.jpg

chubb-opt.jpg

326 ms

hagerty-opt.jpg

hagerty-opt.jpg

360 ms

special-risk-opt.jpg

special-risk-opt.jpg

470 ms

premier-marine-opt.jpg

premier-marine-opt.jpg

470 ms

economical_insurance-opt.jpg

economical_insurance-opt.jpg

469 ms

gore_mutual-opt.jpg

gore_mutual-opt.jpg

471 ms

lions_gate-opt.jpg

lions_gate-opt.jpg

473 ms

wawanesa-opt.png

wawanesa-opt.png

531 ms

echelon.png

echelon.png

528 ms

insurer-allianz.jpg

insurer-allianz.jpg

527 ms

insurer-ami.jpg

insurer-ami.jpg

526 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

320 ms

S6u8w4BMUTPHh30AXC-v.ttf

S6u8w4BMUTPHh30AXC-v.ttf

470 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

468 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

465 ms

S6u9w4BMUTPHh50XSwiPHA.ttf

S6u9w4BMUTPHh50XSwiPHA.ttf

519 ms

insurer-beacon.jpg

insurer-beacon.jpg

526 ms

45943

45943

976 ms

recaptcha__en.js

recaptcha__en.js

237 ms

fa-solid-900.woff

fa-solid-900.woff

253 ms

fa-regular-400.woff

fa-regular-400.woff

361 ms

fa-light-300.woff

fa-light-300.woff

352 ms

fa-brands-400.woff

fa-brands-400.woff

352 ms

pxiByp8kv8JHgFVrLCz7V1s.ttf

pxiByp8kv8JHgFVrLCz7V1s.ttf

308 ms

pxiByp8kv8JHgFVrLDD4V1s.ttf

pxiByp8kv8JHgFVrLDD4V1s.ttf

309 ms

pxiByp8kv8JHgFVrLBT5V1s.ttf

pxiByp8kv8JHgFVrLBT5V1s.ttf

352 ms

pxiByp8kv8JHgFVrLEj6V1s.ttf

pxiByp8kv8JHgFVrLEj6V1s.ttf

354 ms

pxiByp8kv8JHgFVrLGT9V1s.ttf

pxiByp8kv8JHgFVrLGT9V1s.ttf

354 ms

pxiEyp8kv8JHgFVrFJA.ttf

pxiEyp8kv8JHgFVrFJA.ttf

359 ms

pxiByp8kv8JHgFVrLDz8V1s.ttf

pxiByp8kv8JHgFVrLDz8V1s.ttf

362 ms

pxiByp8kv8JHgFVrLFj_V1s.ttf

pxiByp8kv8JHgFVrLFj_V1s.ttf

362 ms

pxiGyp8kv8JHgFVrLPTedw.ttf

pxiGyp8kv8JHgFVrLPTedw.ttf

376 ms

insurer-burns.jpg

insurer-burns.jpg

344 ms

insurer-cibc-autoplan.jpg

insurer-cibc-autoplan.jpg

350 ms

insurer-coachman.jpg

insurer-coachman.jpg

350 ms

insurer-guardian.jpg

insurer-guardian.jpg

346 ms

insurer-max.jpg

insurer-max.jpg

344 ms

insurer-mutalfire.jpg

insurer-mutalfire.jpg

345 ms

insurer-pafco.jpg

insurer-pafco.jpg

342 ms

insurer-pem-bridge.jpg

insurer-pem-bridge.jpg

358 ms

insurer-portage.jpg

insurer-portage.jpg

357 ms

insurer-sgi-canada.jpg

insurer-sgi-canada.jpg

355 ms

insurer-smi.jpg

insurer-smi.jpg

354 ms

Artboard-2@3x-100.jpg

Artboard-2@3x-100.jpg

576 ms

Untitled-design.png

Untitled-design.png

352 ms

insureline-logo-opt.jpg

insureline-logo-opt.jpg

353 ms

winner-badge-opt.jpg

winner-badge-opt.jpg

352 ms

BIP_Colour_JPEG-178x300.jpg

BIP_Colour_JPEG-178x300.jpg

316 ms

www-player.css

www-player.css

126 ms

www-embed-player.js

www-embed-player.js

226 ms

base.js

base.js

304 ms

Fanatical-New-banners-05-1.jpg

Fanatical-New-banners-05-1.jpg

296 ms

Fanatical-New-banners-02-1.jpg

Fanatical-New-banners-02-1.jpg

297 ms

Fanatical-New-banners-03-1.jpg

Fanatical-New-banners-03-1.jpg

300 ms

Fanatical-New-banners-02-2.jpg

Fanatical-New-banners-02-2.jpg

296 ms

Fanatical-New-banners-05.jpg

Fanatical-New-banners-05.jpg

498 ms

home_insurance-3-2.jpg

home_insurance-3-2.jpg

498 ms

boat-opt.jpg

boat-opt.jpg

497 ms

classic-1.jpg

classic-1.jpg

485 ms

recreational-vehicles-opt.jpg

recreational-vehicles-opt.jpg

466 ms

auto-opt-2.jpg

auto-opt-2.jpg

359 ms

travel-opt.jpg

travel-opt.jpg

358 ms

auto-opt-1.jpg

auto-opt-1.jpg

357 ms

home-opt.jpg

home-opt.jpg

358 ms

auto-opt.jpg

auto-opt.jpg

358 ms

ad_status.js

ad_status.js

326 ms

Kwl4UTqRlZdwo60dxzGVsyg_CEkasAzkebPPx38d0Do.js

Kwl4UTqRlZdwo60dxzGVsyg_CEkasAzkebPPx38d0Do.js

205 ms

embed.js

embed.js

144 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

62 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

62 ms

js

js

708 ms

js

js

203 ms

events.js

events.js

188 ms

fbevents.js

fbevents.js

337 ms

iframe_api

iframe_api

166 ms

id

id

15 ms

Create

Create

3 ms

2b27MwOZaZ4

2b27MwOZaZ4

508 ms

events.js

events.js

374 ms

www-widgetapi.js

www-widgetapi.js

162 ms

3207545072715938

3207545072715938

245 ms

ad_status.js

ad_status.js

135 ms

Create

Create

488 ms

id

id

169 ms

45943

45943

233 ms

Accessibility Review

insureline.com accessibility score

66

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

insureline.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

insureline.com SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insureline.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Insureline.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

insureline.com

Open Graph data is detected on the main page of Insure Line. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: