Tools & Wizards About Us
interbrand.com screenshot

Report Summary

  • 62

    Performance

    Renders faster than
    77% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 95

    SEO

    Google-friendlier than
    91% of websites

interbrand.com

Interbrand | Leading Global Brand Consultancy | Strategy & Design

Page Load Speed

26.4 sec in total

First Response

466 ms

Resources Loaded

7.5 sec

Page Rendered

18.4 sec

interbrand.com screenshot

About Website

Click here to check amazing Interbrand content for United States. Otherwise, check out these important facts you probably never knew about interbrand.com

For 50 years, Interbrand is creating iconic work in Brand Strategy, Experience Design, and Brand Valuation for the leading global brands.

Visit interbrand.com

Key Findings

We analyzed Interbrand.com page load time and found that the first response time was 466 ms and then it took 25.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

interbrand.com performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

69/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value3.6 s

87/100

10%

TBT (Total Blocking Time)

Value280 ms

81/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value5.5 s

70/100

10%

Network Requests Diagram

interbrand.com

466 ms

reset.css

81 ms

main.css

1105 ms

jquery.js

2511 ms

isotope.pkgd.js

2501 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 89% of them (24 requests) were addressed to the original Interbrand.com, 7% (2 requests) were made to Msgapp.com and 4% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.7 sec) relates to the external source Msgapp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 872.3 kB (20%)

Content Size

4.4 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Interbrand.com main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 23.7 kB

  • Original 29.2 kB
  • After minification 21.9 kB
  • After compression 5.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.3 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.7 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 142.3 kB

  • Original 3.5 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Interbrand images are well optimized though.

JavaScript Optimization

-81%

Potential reduce by 473.0 kB

  • Original 582.0 kB
  • After minification 376.6 kB
  • After compression 109.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 473.0 kB or 81% of the original size.

CSS Optimization

-89%

Potential reduce by 233.3 kB

  • Original 263.4 kB
  • After minification 225.3 kB
  • After compression 30.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Interbrand.com needs all CSS files to be minified and compressed as it can save up to 233.3 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (29%)

Requests Now

24

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Interbrand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

interbrand.com

interbrand.com

466 ms

reset.css

reset.css

81 ms

main.css

main.css

1105 ms

jquery.js

jquery.js

2511 ms

isotope.pkgd.js

isotope.pkgd.js

2501 ms

main.js

main.js

2243 ms

detectmobile.js

detectmobile.js

2469 ms

frs-app.js

frs-app.js

3674 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

3128 ms

gtm.js

gtm.js

2325 ms

interbrand-logo.png

interbrand-logo.png

1785 ms

search-icon.png

search-icon.png

1734 ms

best-asia-brands-2017-hero.jpg

best-asia-brands-2017-hero.jpg

2095 ms

Jez-Rise-header.jpg

Jez-Rise-header.jpg

2135 ms

Naming-subheader.jpg

Naming-subheader.jpg

2134 ms

Brandchannel-5-questions.jpg

Brandchannel-5-questions.jpg

2133 ms

GAP-07.jpg

GAP-07.jpg

2132 ms

Munich_Hero.jpg

Munich_Hero.jpg

2196 ms

Juventus-Hero-1.jpg

Juventus-Hero-1.jpg

2197 ms

Bounty-header.jpg

Bounty-header.jpg

2421 ms

Green-Mountain-Coffee-Header.jpg

Green-Mountain-Coffee-Header.jpg

2442 ms

Piaggio-Motoplex_InterbrandMilan.jpg

Piaggio-Motoplex_InterbrandMilan.jpg

2197 ms

interbrand-views-video.png

interbrand-views-video.png

2420 ms

social-icons-white.png

social-icons-white.png

2441 ms

HelveticaNeueforIBW01-Bold.woff

HelveticaNeueforIBW01-Bold.woff

369 ms

web.gif

web.gif

1209 ms

_Incapsula_Resource

_Incapsula_Resource

1207 ms

Accessibility Review

interbrand.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

interbrand.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

interbrand.com SEO score

95

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Interbrand.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Interbrand.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

interbrand.com

Open Graph data is detected on the main page of Interbrand. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: