Tools & Wizards About Us
invervemarketing.com screenshot

Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

invervemarketing.com

Lansing Michigan Marketing Firm for Websites, Graphic Design, and HubSpot | InVerve Marketing & Web

Page Load Speed

1.7 sec in total

First Response

70 ms

Resources Loaded

1.2 sec

Page Rendered

438 ms

invervemarketing.com screenshot

About Website

Welcome to invervemarketing.com homepage info - get ready to check In Verve Marketing best content right away, or after learning these important things about invervemarketing.com

Through lead generation software and innovative, creative marketing strategies — InVerve helps drive more traffic and better leads to your website.

Visit invervemarketing.com

Key Findings

We analyzed Invervemarketing.com page load time and found that the first response time was 70 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

invervemarketing.com performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

55/100

10%

LCP (Largest Contentful Paint)

Value3.8 s

54/100

25%

SI (Speed Index)

Value2.9 s

95/100

10%

TBT (Total Blocking Time)

Value340 ms

75/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.7 s

36/100

10%

Network Requests Diagram

www.invervemarketing.com

70 ms

main.min.css

240 ms

elements.min.css

238 ms

module_68113935733_menu-fullscreen.min.css

224 ms

module_68123051039_site-search.min.css

237 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 74% of them (35 requests) were addressed to the original Invervemarketing.com, 9% (4 requests) were made to No-cache.hubspot.com and 2% (1 request) were made to Js.hscta.net. The less responsive or slowest element that took the longest time to load (695 ms) belongs to the original domain Invervemarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 80.9 kB (31%)

Content Size

262.1 kB

After Optimization

181.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Invervemarketing.com main page is 262.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 106.9 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 69.1 kB

  • Original 84.4 kB
  • After minification 76.2 kB
  • After compression 15.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.1 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 3.1 kB

  • Original 106.9 kB
  • After minification 103.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. In Verve Marketing images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 7.3 kB

  • Original 59.2 kB
  • After minification 59.2 kB
  • After compression 52.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 7.3 kB or 12% of the original size.

CSS Optimization

-12%

Potential reduce by 1.4 kB

  • Original 11.6 kB
  • After minification 11.6 kB
  • After compression 10.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Invervemarketing.com needs all CSS files to be minified and compressed as it can save up to 1.4 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (56%)

Requests Now

45

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of In Verve Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.invervemarketing.com

www.invervemarketing.com

70 ms

main.min.css

main.min.css

240 ms

elements.min.css

elements.min.css

238 ms

module_68113935733_menu-fullscreen.min.css

module_68113935733_menu-fullscreen.min.css

224 ms

module_68123051039_site-search.min.css

module_68123051039_site-search.min.css

237 ms

module_68136060736_hero-animated.min.css

module_68136060736_hero-animated.min.css

195 ms

module_79213163819_Banner_Section_2.min.css

module_79213163819_Banner_Section_2.min.css

204 ms

module_74496062604_Tabber.min.css

module_74496062604_Tabber.min.css

399 ms

module_74494632590_Divider_with_Yellow_Image.min.css

module_74494632590_Divider_with_Yellow_Image.min.css

397 ms

module_74494632583_Banner_Section_3.min.css

module_74494632583_Banner_Section_3.min.css

418 ms

module_74494632575_Rich_Text_Plus.min.css

module_74494632575_Rich_Text_Plus.min.css

449 ms

current.js

current.js

47 ms

current.js

current.js

257 ms

embed.js

embed.js

40 ms

jquery.min.js

jquery.min.js

505 ms

main.min.js

main.min.js

533 ms

project.js

project.js

500 ms

module_68113935733_menu-fullscreen.min.js

module_68113935733_menu-fullscreen.min.js

591 ms

module_68123051039_site-search.min.js

module_68123051039_site-search.min.js

600 ms

module_68136060736_hero-animated.min.js

module_68136060736_hero-animated.min.js

693 ms

module_74496062604_Tabber.min.js

module_74496062604_Tabber.min.js

695 ms

202695.js

202695.js

589 ms

index.js

index.js

574 ms

css2

css2

33 ms

8e39dde0-303e-472f-9233-3ee8b7ab3cac.png

8e39dde0-303e-472f-9233-3ee8b7ab3cac.png

123 ms

InVerve_MarketAndGrowBetter.webp

InVerve_MarketAndGrowBetter.webp

136 ms

inverve-logo.webp

inverve-logo.webp

174 ms

menu-logo-side.webp

menu-logo-side.webp

208 ms

InVerve_Mockup-Homepage-Resized-2.webp

InVerve_Mockup-Homepage-Resized-2.webp

167 ms

testimonials-quotation-mark-2.webp

testimonials-quotation-mark-2.webp

419 ms

testimonials-michiganconstruction.webp

testimonials-michiganconstruction.webp

220 ms

InVerve_Outstanding-Small-Business_Badge.webp

InVerve_Outstanding-Small-Business_Badge.webp

195 ms

InVerve_WhyInVerve_Group2.webp

InVerve_WhyInVerve_Group2.webp

227 ms

why-inverve.webp

why-inverve.webp

252 ms

InVerve_WhyInVerve_Group1.png

InVerve_WhyInVerve_Group1.png

246 ms

core-values-New.webp

core-values-New.webp

457 ms

market-and-grow-footer.webp

market-and-grow-footer.webp

277 ms

a1aa9e86-9e7a-480c-8fe8-1dfad33c6498.png

a1aa9e86-9e7a-480c-8fe8-1dfad33c6498.png

182 ms

6a36badd-3523-4d17-b904-bffe41c44c51.png

6a36badd-3523-4d17-b904-bffe41c44c51.png

206 ms

e9872e12-db58-4c93-b248-bc6da2f5ad11.png

e9872e12-db58-4c93-b248-bc6da2f5ad11.png

208 ms

rP2Hp2yn6lkG50LoOZQ.ttf

rP2Hp2yn6lkG50LoOZQ.ttf

69 ms

InVerve_HomepageHeroImage_NO-Bar.jpg

InVerve_HomepageHeroImage_NO-Bar.jpg

232 ms

bullet.png

bullet.png

207 ms

conversations-embed.js

conversations-embed.js

41 ms

banner.js

banner.js

122 ms

leadflows.js

leadflows.js

62 ms

202695.js

202695.js

141 ms

Accessibility Review

invervemarketing.com accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

invervemarketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

invervemarketing.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Invervemarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Invervemarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

invervemarketing.com

Open Graph data is detected on the main page of In Verve Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: