Tools & Wizards About Us
investwm.co.uk screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

investwm.co.uk

Invest West Midlands - Official Investment Promotion Agency

Page Load Speed

10.7 sec in total

First Response

1 sec

Resources Loaded

7.9 sec

Page Rendered

1.8 sec

investwm.co.uk screenshot

About Website

Visit investwm.co.uk now to see the best up-to-date Invest Wm content and also check out these interesting facts you probably never knew about investwm.co.uk

Do business from the heart of the UK. Business investment support in the West Midlands, an investment hotspot for relocation and expansion.

Visit investwm.co.uk

Key Findings

We analyzed Investwm.co.uk page load time and found that the first response time was 1 sec and then it took 9.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

investwm.co.uk performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value12.5 s

3/100

10%

TBT (Total Blocking Time)

Value860 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value0.146

77/100

15%

TTI (Time to Interactive)

Value7.6 s

47/100

10%

Network Requests Diagram

www.investwestmidlands.com

1024 ms

script.js

133 ms

lnt5npe.css

87 ms

screen.2e684786f161f97b87fe.min.css

42 ms

js

70 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Investwm.co.uk, 7% (4 requests) were made to Use.typekit.net and 7% (4 requests) were made to Api.iconify.design. The less responsive or slowest element that took the longest time to load (5.5 sec) relates to the external source Investwestmidlands.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 87.8 kB (4%)

Content Size

2.0 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Investwm.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 87.4 kB

  • Original 105.7 kB
  • After minification 89.9 kB
  • After compression 18.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.7 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.4 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 241 B

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Invest Wm images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 41 B

  • Original 133.3 kB
  • After minification 133.3 kB
  • After compression 133.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 132 B

  • Original 21.9 kB
  • After minification 21.9 kB
  • After compression 21.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Investwm.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (30%)

Requests Now

53

After Optimization

37

  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Invest Wm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.investwestmidlands.com

www.investwestmidlands.com

1024 ms

script.js

script.js

133 ms

lnt5npe.css

lnt5npe.css

87 ms

screen.2e684786f161f97b87fe.min.css

screen.2e684786f161f97b87fe.min.css

42 ms

js

js

70 ms

js

js

174 ms

email-decode.min.js

email-decode.min.js

7 ms

jquery.min.js

jquery.min.js

17 ms

footer.9bd48219c928abc936c3.min.js

footer.9bd48219c928abc936c3.min.js

15 ms

log

log

472 ms

p.css

p.css

24 ms

print.f4202db2f9d2498a78e2.min.css

print.f4202db2f9d2498a78e2.min.css

11 ms

globe.svg

globe.svg

148 ms

VR_AMC_Training_NBI_Wolverhampton-uni-2-640x480.jpg

VR_AMC_Training_NBI_Wolverhampton-uni-2-640x480.jpg

467 ms

chevron-down.svg

chevron-down.svg

105 ms

globe.svg

globe.svg

85 ms

chevron-down.svg

chevron-down.svg

105 ms

west-midlands-quality-of-life-640x480.jpg

west-midlands-quality-of-life-640x480.jpg

489 ms

2022.02.28_WMGC_0195-2000x1333-1-640x480.jpg

2022.02.28_WMGC_0195-2000x1333-1-640x480.jpg

570 ms

Paradise-Circus-Birmingham-PWC-640x480.jpg

Paradise-Circus-Birmingham-PWC-640x480.jpg

567 ms

home-video-loop-poster.jpg

home-video-loop-poster.jpg

560 ms

hexagon-outline-white.svg

hexagon-outline-white.svg

343 ms

AI_Robotics-Lab_Wolves-Uni-640x640.jpg

AI_Robotics-Lab_Wolves-Uni-640x640.jpg

803 ms

Students-3D-printing-out-CAD-designs-BMET-640x640.jpg

Students-3D-printing-out-CAD-designs-BMET-640x640.jpg

939 ms

cov2-640x640.jpg

cov2-640x640.jpg

1091 ms

Curzon-Wharf.jpg

Curzon-Wharf.jpg

2145 ms

Paradise-Circus-Birmingham-PWC.jpg

Paradise-Circus-Birmingham-PWC.jpg

3362 ms

Law-School-004-640x427.jpg

Law-School-004-640x427.jpg

2071 ms

EV-research-dev_EBRI_Aston-Uni-2-640x427.jpg

EV-research-dev_EBRI_Aston-Uni-2-640x427.jpg

3043 ms

Apprentice_Utilities_Engineering-640x427.jpg

Apprentice_Utilities_Engineering-640x427.jpg

3067 ms

AB_LCV2021_039-scaled.jpg

AB_LCV2021_039-scaled.jpg

3213 ms

Arden-Cross-aerial-view-100x622-1-640x480.jpg

Arden-Cross-aerial-view-100x622-1-640x480.jpg

4025 ms

Harborne-hospital-Jan-2024-640x480.jpg

Harborne-hospital-Jan-2024-640x480.jpg

4030 ms

2022.02.08_WMDC_0088-640x480.jpg

2022.02.08_WMDC_0088-640x480.jpg

3945 ms

hammerson.svg

hammerson.svg

3863 ms

birmingham-airport.svg

birmingham-airport.svg

3879 ms

jll.svg

jll.svg

3971 ms

hs2.svg

hs2.svg

4891 ms

knight-frank.svg

knight-frank.svg

4868 ms

nec-group-logo.svg

nec-group-logo.svg

4879 ms

hub.svg

hub.svg

4872 ms

hsbc-uk.svg

hsbc-uk.svg

4886 ms

kpmg-logo.svg

kpmg-logo.svg

4877 ms

ocean.svg

ocean.svg

5152 ms

savills.svg

savills.svg

5145 ms

pwc.svg

pwc.svg

5136 ms

avison-young.svg

avison-young.svg

5198 ms

innovation-bham-campus.svg

innovation-bham-campus.svg

5183 ms

mm-logo.svg

mm-logo.svg

5154 ms

arcadis.svg

arcadis.svg

5397 ms

West-Midlands-Trains.svg

West-Midlands-Trains.svg

5414 ms

eversheds-sutherland-logo.svg

eversheds-sutherland-logo.svg

5546 ms

d

d

17 ms

d

d

36 ms

d

d

34 ms

gowling-wlg.svg

gowling-wlg.svg

5210 ms

deloitte-logo.svg

deloitte-logo.svg

5153 ms

EBRI_Bioproducts-Innovation-Research_Aston-Uni.jpg

EBRI_Bioproducts-Innovation-Research_Aston-Uni.jpg

5435 ms

Accessibility Review

investwm.co.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

investwm.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

investwm.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Investwm.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Investwm.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

investwm.co.uk

Open Graph data is detected on the main page of Invest Wm. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: