Tools & Wizards About Us
iop.co.nz screenshot

Report Summary

  • 68

    Performance

    Renders faster than
    80% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

iop.co.nz

Home - Inside Out Productions - Mike Mizrahi and Marie Adams

Page Load Speed

7 sec in total

First Response

520 ms

Resources Loaded

5.5 sec

Page Rendered

1 sec

iop.co.nz screenshot

About Website

Welcome to iop.co.nz homepage info - get ready to check Iop best content right away, or after learning these important things about iop.co.nz

Inside Out Productions are storytellers specializing in sophisticated, visual, high impact work that utilizes cutting edge technology to capture a live audience.

Visit iop.co.nz

Key Findings

We analyzed Iop.co.nz page load time and found that the first response time was 520 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

iop.co.nz performance score

68

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

70/100

25%

SI (Speed Index)

Value7.7 s

24/100

10%

TBT (Total Blocking Time)

Value280 ms

80/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.0 s

52/100

10%

Network Requests Diagram

iop.co.nz

520 ms

iop.co.nz

910 ms

style.min.css

214 ms

modernizr.js

421 ms

jquery.min.js

22 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 93% of them (50 requests) were addressed to the original Iop.co.nz, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Iop.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 254.8 kB (4%)

Content Size

5.7 MB

After Optimization

5.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Iop.co.nz main page is 5.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 5.5 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 74.5 kB

  • Original 84.0 kB
  • After minification 51.2 kB
  • After compression 9.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 32.8 kB, which is 39% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.5 kB or 89% of the original size.

Image Optimization

-3%

Potential reduce by 180.2 kB

  • Original 5.5 MB
  • After minification 5.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Iop images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 77.0 kB
  • After minification 77.0 kB
  • After compression 77.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 31 B

  • Original 7.8 kB
  • After minification 7.8 kB
  • After compression 7.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iop.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 5 (10%)

Requests Now

50

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Iop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

iop.co.nz

iop.co.nz

520 ms

iop.co.nz

iop.co.nz

910 ms

style.min.css

style.min.css

214 ms

modernizr.js

modernizr.js

421 ms

jquery.min.js

jquery.min.js

22 ms

libs.min.js

libs.min.js

632 ms

main.min.js

main.min.js

838 ms

Man%EF%80%A2Weta-15-164064.jpg

Man%EF%80%A2Weta-15-164064.jpg

1052 ms

Te-Hono-Meeting-House.jpeg

Te-Hono-Meeting-House.jpeg

1062 ms

170421WMGopening015.JPG

170421WMGopening015.JPG

1055 ms

LesMills_TheTrip-399-Edit.jpg

LesMills_TheTrip-399-Edit.jpg

1068 ms

APPROVED-041-Achitecture_160825_100832.jpg

APPROVED-041-Achitecture_160825_100832.jpg

1077 ms

David-Jones-2015-Autumn-Winter-Launch-Runway-1.jpg

David-Jones-2015-Autumn-Winter-Launch-Runway-1.jpg

1255 ms

38-285228.jpg

38-285228.jpg

1263 ms

Frankfurt1.jpg

Frankfurt1.jpg

1264 ms

RSB_110930_8329.jpg

RSB_110930_8329.jpg

1484 ms

AOC_10.jpg

AOC_10.jpg

1279 ms

Q_9.jpg

Q_9.jpg

1291 ms

BALL-HAKA-PARTY-IN-PARIS.jpg

BALL-HAKA-PARTY-IN-PARIS.jpg

1463 ms

TNZ_GRB_LON_8.jpg

TNZ_GRB_LON_8.jpg

1472 ms

Hero-Shot-night.jpg

Hero-Shot-night.jpg

1474 ms

n91077_26.jpg

n91077_26.jpg

1492 ms

Crowded_House_1.jpg

Crowded_House_1.jpg

1505 ms

Telecom_XT_4.jpg

Telecom_XT_4.jpg

1672 ms

6924_1252203350204_1383131818_717525_4685760_n.jpg

6924_1252203350204_1383131818_717525_4685760_n.jpg

1682 ms

Ak_Festival_2.jpg

Ak_Festival_2.jpg

1682 ms

Trelsie-Cooper-Fashion-Show_160824_122344.jpg

Trelsie-Cooper-Fashion-Show_160824_122344.jpg

1703 ms

TNZ_Fox_SYD_3.jpg

TNZ_Fox_SYD_3.jpg

1705 ms

LV-150-BOY-WITH-BAGS.jpg

LV-150-BOY-WITH-BAGS.jpg

1717 ms

aDSCN1517_160705_105335.jpg

aDSCN1517_160705_105335.jpg

1880 ms

LV-BILLBOARD.jpg

LV-BILLBOARD.jpg

1890 ms

TNZ_san_fran_3.jpg

TNZ_san_fran_3.jpg

1892 ms

HS_1.jpg

HS_1.jpg

1914 ms

LV_Cup_Party_1.jpg

LV_Cup_Party_1.jpg

1915 ms

TNZ_Valenica_1.jpg

TNZ_Valenica_1.jpg

1931 ms

MadeReel2_still1.png

MadeReel2_still1.png

2720 ms

FIFA_FlagBall_160824_132031.png

FIFA_FlagBall_160824_132031.png

2723 ms

HarbBridge.jpg

HarbBridge.jpg

2101 ms

Bill-Clinton-@-BMW-7-SERIES-CAR-LAUNCH.jpg

Bill-Clinton-@-BMW-7-SERIES-CAR-LAUNCH.jpg

2125 ms

BMW_9jpg.jpg

BMW_9jpg.jpg

1918 ms

Grotezk-Regular.woff

Grotezk-Regular.woff

1696 ms

System-Regular.woff

System-Regular.woff

1679 ms

analytics.js

analytics.js

22 ms

Collete_D_1.jpg

Collete_D_1.jpg

1497 ms

collect

collect

14 ms

js

js

98 ms

TII_Weta-copy.jpg

TII_Weta-copy.jpg

1291 ms

11-17.jpg

11-17.jpg

1307 ms

SAATCHI-5-copy.jpg

SAATCHI-5-copy.jpg

1672 ms

DRAGON-BREATHES-FIRE_160824_162429.jpg

DRAGON-BREATHES-FIRE_160824_162429.jpg

1487 ms

6-8-copy.jpg

6-8-copy.jpg

1480 ms

AxisStage-copy.jpg

AxisStage-copy.jpg

1536 ms

APPROVED-041-Achitecture_160831_142747.jpg

APPROVED-041-Achitecture_160831_142747.jpg

2788 ms

arrow.svg

arrow.svg

1504 ms

Accessibility Review

iop.co.nz accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

iop.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

iop.co.nz SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iop.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Iop.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iop.co.nz

Open Graph description is not detected on the main page of Iop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: